Content Strategist

QWR; Maharashtra; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Familiarity with AI content tools

Job summary

QWR Interactive Solutions is seeking a Content Lead with 3–5 years of experience in content strategy, production and distribution. You will own the editorial calendar, brief and manage agencies, run influencer conversations, and own SEO and long-form content.

You will lead cross-channel content across short-form video, blogs, social, and email, and build a scalable distribution engine that creates multiple derivatives from one asset.

Qualifications

• Bachelor's degree or equivalent demonstrable experience in marketing, communications, journalism, or related field.
• 3–5 years of experience across content strategy, production and distribution.
• Experience briefing and managing agencies or freelancers across video and design.
• Strong writing ability across formats and on-camera comfort.
• Experience with SEO and content optimization strategies.

Responsibilities

• Own editorial calendar across QWR and HUMBL across video, blog, social, and email.
• Build the distribution engine so that one long-form piece becomes 10 to 15 derivative assets across channels.
• Brief, manage, and quality-check external agencies and freelancers across video production, editing, design, and motion.
• Source, negotiate, and manage influencer and creator partnerships.
• Own SEO strategy and execution, including keyword research, on-page work, and a programme of solution pages and blog content.
• Develop creative concepts, hooks, and repeatable content formats, and write or direct the scripts behind them.
• Maintain the visual and editorial standard across both brand identities, which are deliberately separate.
• Work with the performance marketer to supply ad creative and make sure landing pages match campaign intent.
• Track content performance and report on what is working, what is not, and what to make next.

Skills

Content strategy

Content production

Content distribution

SEO

Editorial calendar

Agency management

Influencer partnerships

Video scripting

Education

Bachelor's degree in Marketing, Communications, Journalism, or a relevant field

Tools

Figma

Adobe Creative Suite

Premiere

CapCut

Job description

QWR Interactive Solutions designs and develops head-worn computing devices. We are India's only domestic full-stack XR manufacturer, with 50,000+ devices shipped across 17+ countries. We also build HUMBL, a voice-native AI app, and our marketing team runs both.

About the role

We are looking for a content lead with 3 to 5 years of experience across content strategy, production, and distribution, ideally in technology, consumer, or hardware-led environments.

This role is suited for someone who can take an idea from concept to published asset and direct other people to do the same. You will own the editorial calendar, brief and manage agencies and freelancers across video and design, run influencer and partnership conversations, and own SEO and long-form content.

Key Responsibilities

Own the editorial calendar across QWR and HUMBL, covering short-form video, long-form video, blog, social, and email.

Build the distribution engine so that one long-form piece becomes 10 to 15 derivative assets across channels.

Brief, manage, and quality-check external agencies and freelancers across video production, editing, design, and motion.

Source, negotiate, and manage influencer and creator partnerships.

Own SEO strategy and execution, including keyword research, on-page work, and a programme of solution pages and blog content.

Develop creative concepts, hooks, and repeatable content formats, and write or direct the scripts behind them.

Maintain the visual and editorial standard across both brand identities, which are deliberately separate.

Work with the performance marketer to supply ad creative and make sure landing pages match campaign intent.

Track content performance and report on what is working, what is not, and what to make next.

Required Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or a relevant field, or equivalent demonstrable experience.

1-2 years in content, with at least part of it directing the output of other people.

Strong writing ability across formats, from a 30 second script to a long-form article.

Experience briefing and managing an agency or a freelancer pool, including sending work back when it is not right.

Enough working knowledge of design and video editing to give specific, actionable feedback. You do not need to be a designer or an editor.

Working knowledge of SEO as a content discipline, not a checklist.

Experience with short-form video and an understanding of what makes it perform.

Comfortable appearing on camera. The marketing team features in the content we shoot.

Organised enough to run multiple briefs and deadlines without losing finish quality.

Nice to Have

Experience marketing a consumer app or a new product category.

Experience with B2B or enterprise technology content, including case studies and sales collateral.

Hands-on ability in Figma, Adobe Creative Suite, Premiere, or CapCut.

Experience running a community, newsletter, or lead magnet funnel.

• Familiarity with AI content and video tools.