Content Strategist

Havas Creative Network; Goa; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Havas Creative Network in Goa is seeking a Content Strategist to lead SEO-driven content initiatives across discovery and consideration, aligning client requirements with strategy and execution.

You will plan blogs, landing pages, product/category pages, and buying guides; collaborate with creators and internal teams; and track performance to optimize content strategy and outcomes.

Qualifications

• 5–8 years in content strategy or digital marketing.
• Strong experience in SEO-led content and long-form writing.
• Proven ability to write independently and build content strategies.
• Exposure to influencer ecosystems and performance-driven content.
• Strong stakeholder management and cross-functional collaboration.

Responsibilities

• Define strategy aligned to SEO + customer intent and lifecycle stages.
• Plan and drive creation of blogs, landing pages, product/category pages, and buying guides.
• Write SEO/AEO content for website pages and campaigns; develop drafts.
• Drive distribution across social, publishers, and review platforms; collaborate with teams.

Skills

Content strategy

SEO writing

Content planning

Content creation

Influencer marketing

Stakeholder management

Job description

Havas Creative Network is part of Havas, one of the world's largest communications groups. We make a meaningful difference to brands, businesses and people. We’re building what we believe an innovative network should be: a connected ecosystem of 73 global multi-disciplinary Villages, united under one leadership, and with one P&L. In India, our diverse in-house capabilities spanning all communication disciplines are delivered by 500+ talented people across 6 best-in-class agencies -- Havas Worldwide (creative), Havas CX (customer experience), Havas People (employer branding), Think Design (UI/UX), Conran Design Group Mumbai (design), and Shobiz (experiential). Rather than a one-size fits all model, our unique ‘Village’ model allows us to build dynamic teams of specialists that can be reconfigured as clients’ needs change. This approach allows us to bring undiluted specialist strength and deliver a custom solution built to suit your business, while also maintaining a consistent, client-focused approach with the flexibility to put people on the ground in markets around the world

Job Title:: Content Strategist

Job Location:: Goa, India (Client Location)

Role Overview

Acts as the on-ground content lead, driving content strategy across discovery and consideration, while actively creating high-quality content for search, landing pages, and website journeys. Ensures alignment between client requirements, strategy, and execution.

Key Outcome

Drive high-intent traffic, engagement, and influence through structured content, ensuring quality, consistency, and performance across all outputs.

Core Responsibilities

Content Strategy (Discovery + Consideration)

• Define strategy aligned to SEO + AEO, user intent, and lifecycle stages
• Build content roadmap across blogs, product/category pages, and comparison content
• Identify opportunities across influencers, UGC, testimonials, and review platforms

Content Planning & Execution

• Plan and drive creation of blogs, landing pages, product/category pages, and buying guides
• Develop briefs for creators, publishers, and internal teams

Hands-on Content Creation (Critical)

• Write SEO/AEO content, website pages, and campaign landing pages
• Develop first drafts for key content pieces
• Ensure alignment with search intent, readability, and brand voice
• Collaborate with the creative team to scale content

Content Distribution

• Drive distribution across social, publishers, and review platforms
• Support influencer collaborations and amplification
• Act as SPOC for the brand team
• Translate requirements into clear briefs and actionable plans
• Coordinate with copy, design, and project teams

Creative Supervision & Quality Control

• Oversee all content outputs for brand alignment and quality
• Conduct final quality checks

Performance & Optimization

• Track traffic, engagement, and search visibility
• Scale high-performing formats and refine strategy using data and trends

Experience & Background

• 5–8 years in content strategy or digital marketing
• Strong experience in SEO-led content and long-form writing
• Proven ability to write independently and build content strategies
• Exposure to influencer ecosystems and performance-driven content
• Strong stakeholder management and cross-functional collaboration

Role Structure

• Based in Goa (on-ground with client team)
• 6-day working role
• Collaborates with Project Manager, Creative, Media, and CRM teams
• High ownership across strategy + execution