Content Writer & Editor

Axis My India; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Axis My India is seeking a Content Manager to own the content calendar and oversee the full content lifecycle across websites, blogs, social media, and email campaigns.

The role focuses on developing a robust content strategy, driving engagement, and collaborating with marketing and design teams to ensure alignment with brand values and business goals.

Qualifications

• Minimum 4 years of experience as Content Manager or similar role.
• Journalistic background preferred.
• Proven ability to craft engaging content aligned with goals.
• Familiarity with content performance metrics and analytics tools.
• Excellent written and verbal communication skills.

Responsibilities

• Calendar Management: Develop and manage a daily content calendar to ensure timely delivery.
• Content Creation and Management: Write and oversee content lifecycle for websites, blogs, social media, and email campaigns.
• Strategy Development: Design and refine a comprehensive content strategy aligned with marketing objectives and audience needs.
• Performance Analysis: Monitor, analyse, and report on content performance using analytics tools.
• Branding: Collaborate with marketing, design, and cross-functional teams to support business goals.
• Team Management: Guide content creators to maintain quality and consistency.

Skills

Content management

Team leadership

Content strategy

Analytics

Written communication

Education

Journalism

Mass Communication

English Literature

Marketing

Public Relations

Tools

Google Analytics

CMS

Social media analytics

Job description

Role & responsibilities

• Calendar Management:

Develop and manage a daily content calendar to ensure consistent and timely delivery.

• Content Creation and Management:

Writing and overseeing the entire content lifecycle, including planning, development, production, and optimization of content for websites, blogs, social media, and email campaigns.

• Strategy Development:

Design, implement, and continuously refine a comprehensive content strategy that align with marketing objectives and target audience needs. Create impactful narratives that resonate with diverse audiences and reflect brand values.

• Performance Analysis:

Monitor, analyse, and report on content performance using analytics tools to optimize future campaigns. Collect, monitor and analyse social and website metrics, and make improvements accordingly.

• Branding:

Collaborate with marketing, design, and cross-functional teams to ensure content supports overall business goals.

• Team Management:

Manage and guide content creators to maintain quality and consistency.

Preferred candidate profile

• Minimum of 4 years experience as a Content Manager.
• Candidates with a journalistic background will be strongly preferred.
• Proven ability to craft content that drives engagement and supports strategic goals.
• Familiarity with content performance metrics and analytics tools.
• Excellent written and verbal communication skills.

Preferred Education

Bachelor’s degree in one of the following fields:

• Journalism
• Mass Communication
• English Literature
• Marketing
• Media Studies
• Public Relations