Content Writer Executive

Medhavi Skills University; Gurugram District; On-site; INR 420,000 - 700,000; Full time

Job summary

MedhaviOne is hiring an SEO Content Writer to create search-focused, useful and engaging content that supports business growth.

You will work with the SEO, Marketing, Design and Business Development teams to plan, write and optimize blogs, website pages, landing pages and guides, ensuring accuracy, brand voice and alignment with audience needs and search intent. The role requires strong English writing, research skills and the ability to simplify complex topics for diverse audiences.

Qualifications

• 2–3 years of experience in SEO/content writing.
• Strong English writing, grammar and editing skills.
• Ability to research complex topics and simplify them for the target audience.
• Experience writing blogs, landing pages, and other digital content.
• Understanding of keyword research and on-page SEO.
• Ability to meet deadlines and manage content calendars.

Responsibilities

• Research topics, keywords, and audience intent before writing.
• Create SEO-friendly blogs, pages, landing pages and guides.
• Write clear, engaging content aligned with audience and business objectives.
• Follow SEO best practices for headings, keyword placement, internal linking and meta content.
• Collaborate with SEO team to translate briefs into high-quality content.
• Optimize existing content based on rankings, traffic and content performance.
• Create content structured for traditional and AI-driven search experiences.
• Research industry trends to identify new content opportunities.
• Develop headlines, introductions, CTAs and supporting copy to improve engagement.
• Ensure content is factually accurate and aligned with MedhaviOne's tone.

Skills

SEO content writing

Keyword research

Editing and proofreading

Content strategy

Audience segmentation

On-page SEO

Writing for B2B/education

Tools

WordPress

Google Analytics

Ahrefs/SEMrush

Job description

We are hiring an SEO Content Writer to create search-focused, useful and engaging content for MedhaviOne. You will turn SEO requirements, audience needs and business objectives into content that attracts the right audience, improves organic visibility and supports business growth.

Why now

Content is one of the keyways MedhaviOne connects with employers, institutions, partners and learners.

• Search behaviour is changing, and content needs to work across search engines, AI platforms and real user journeys.
• Every piece of content should have a clear audience, purpose and search intent.
• Strong content should not only rank; it should answer questions, build trust and encourage the next action.
• We want content that is useful, original and aligned with the MedhaviOne brand.

You will work closely with the SEO, Marketing, Design, Business Development and other internal teams to plan, create and optimize content.

What you will do

You will own content creation from keyword research and brief to publishing and optimization.

• Research topics, keywords, search intent and audience requirements before writing.
• Create SEO-friendly blogs, website pages, landing pages, articles, guides, FAQs and other digital content.
• Write clear, engaging and original content that matches the target audience and business objective.
• Follow SEO best practices for headings, keyword placement, internal linking, meta content and content structure.
• Work with the SEO team to convert keyword research and SEO briefs into high-quality content.
• Optimise existing content based on rankings, traffic, search intent and content performance.
• Create content that is structured for both traditional search and emerging AI/search experiences, including AEO, GEO and AI-driven discovery.
• Research industry trends, competitors and relevant topics to identify new content opportunities.
• Develop compelling headlines, introductions, CTAs and supporting copy that improve user engagement.
• Ensure content is factually accurate, well-researched and aligned with MedhaviOne's tone and messaging.
• Collaborate with SEO team members to support content-led landing pages, visuals, and other assets.
• Maintain content calendars and deliver content within agreed timelines.
• Review and update older content to improve relevance, accuracy, rankings and organic performance.
• Use AI tools where appropriate for research, ideation and content workflows while ensuring the final content is original, accurate and human-edited.
• Monitor content performance and contribute recommendations based on organic traffic, rankings, engagement and conversions.

What you will deliver

• SEO blogs and long-form articles
• Website and landing page content
• Content briefs and topic ideas
• SEO-friendly headlines, introductions and CTAs
• FAQs and informational content
• Content updates and optimisation recommendations
• Content calendar and publishing plans
• Competitor and topic research
• Performance-based content recommendations

Who we are looking for

Must have

• 2–3 years of experience in SEO content writing, digital content writing or a similar role.
• Strong understanding of SEO content writing and search intent.
• Experience writing blogs, website pages, landing pages and other digital content.
• Excellent English writing, grammar and editing skills.
• Ability to research complex topics and simplify them for the target audience.
• Understanding of keyword research, content optimisation, internal linking and on-page SEO.
• Ability to write original, informative and engaging content without unnecessary keyword stuffing.
• Comfortable working with SEO briefs, content calendars and deadlines.
• Strong attention to detail and ability to fact-check content before publishing.

Good to have

• Experience in B2B, education, skills, employment, HR, technology or related sectors.
• Understanding of AEO, GEO, AI search and LLM visibility.
• Experience working with WordPress or other CMS platforms.
• Experience creating content for Social and other professional platforms.
• Portfolio of published SEO content that demonstrates strong research and writing ability.

How you work

• Curious. You research before you write and continuously look for better topics and angles.
• Audience-first. You write for people first, while making the content easy for search engines to understand.
• SEO-minded. You understand that good content needs the right intent, structure and optimisation.
• Detail-driven. You check facts, grammar, links, headings and content requirements before delivery.
• Original. You bring your own thinking and perspective instead of rewriting what already exists.
• Owner. You take responsibility for your content from brief to final delivery.
• Growth-focused. You look at performance and use data to improve what you create.

What you get

• A growing content programme to shape, not just a list of blogs to complete.
• The opportunity to work across SEO, content, marketing and business teams.
• Exposure to B2B, education, skills, employment and industry-focused audiences.
• The opportunity to work on content designed for traditional search as well as emerging AI search experiences.
• Direct exposure to SEO strategy, content performance and organic growth.
• A team around you across SEO, growth, marketing, CRM and business development.
• Visible work that reaches employers, institutions, partners and learners.

About MedhaviOne

MedhaviOne is building India's education-to-employment infrastructure: shared standards for skills and credentials that connect institutions, employers and learners.

We are not an early-stage startup. The Medhavi Group already has:

• 600+ enterprise partners across 30+ sectors, including Hyundai, Mahindra, MRF, Daikin, IHG Hotels and the Indian Navy; 650,000+ learners reached across India
• Its own skills university, Medhavi Skills University, with close to 2,000 students on campus

The base is built. We now need people to build the next businesses on top of it.

Established in 2013, Medhavi Group is a unified ecosystem comprising MSU and various skill-promoting organisations, dedicated to advancing skill development, vocational training, and industry-integrated higher education. It has trained 6+ lakh learners with 70%+ employability outcomes and supports 20,000+ active students.

• WISE (Work Integrated Skill-based Higher Education) is Medhavi’s flagship initiative, built on the principle of "Industry on Campus", combining academic learning with structured on-the-job training.
• Through partnerships with 300+ leading organisations across 26+ sectors, including Hyundai, Mahindra, IHG Group, Marriott, ITC and Tata Electronics, WISE builds industry-aligned talent pipelines.
• WISE enables students to graduate with real work experience and industry-ready skills, enhancing employability, workforce productivity, and bridging the industry skill gap.