Content Specialist

USP Brand; Hyderabad; On-site; INR 700,000 - 1,100,000; Full time

Job summary

USP Brand is seeking a Content Specialist to develop, optimize, and tailor digital content across emails, webpages, and ecommerce product content. You will collaborate with design, marketing ops, and regional teams to ensure consistency with brand voice and campaign goals.

You will also drive content reuse, leverage modular content, and contribute to automation efforts for personalized customer experiences across channels. This role emphasizes strong writing skills and data-driven improvements.

Qualifications

• Bachelor’s degree in Marketing, Communications, Life Sciences, or a related field.
• 2–5 years of experience in digital content creation or ecommerce content.
• Experience in pharmaceutical, healthcare, or scientific content domains.
• Strong understanding of SEO/GEO/AEO fundamentals and content optimization for digital discovery.
• Experience writing for emails, landing pages, campaign content, and ecommerce/product content.
• Ability to translate briefs into structured, high-quality content with minimal iterations.
• Familiarity with content reuse, modular content approaches, and content management systems.
• Strong analytical mindset with ability to assess content performance and optimize accordingly.
• Excellent written and verbal communication skills.
• Ability to manage multiple deliverables and work across teams with minimal supervision.

Responsibilities

• Develop, write, and refine high-quality content for emails, landing pages, campaign materials, and ecommerce content.
• Ensure content aligns with campaign messaging, audience needs, and brand voice; optimize for discoverability and engagement.
• Create product descriptions, value propositions, and supporting content with clear structure and user focus.
• Execute content requirements for planned campaigns and ad-hoc initiatives on briefs and timelines.
• Develop content in modular formats to enable reuse across campaigns and channels.
• Support content automation and personalization using marketing platforms and audience segmentation.
• Adapt content for organic channels like LinkedIn, Facebook, and thought leadership initiatives.
• Review and refine content based on feedback and performance insights across teams.

Skills

Content development

Content optimization

SEO fundamentals

Writing for multiple formats

Collaboration

Content automation

Organic content management

Education

Bachelor's degree in Marketing, Communications, Life Sciences, or related field

Tools

CMS

Acquia DAM

Salesforce Journey Builder

Google Analytics

Job description

The position is a non-supervisory position in our Digital Marketing team. This position is responsible for creating and/or customizing content for marketing assets like emails, advertisements, social media posts, infographics, flyers, brochures, presentations, etc. This position will work closely with other members of the digital marketing team, business units, internal graphic designers and communication team, regional colleagues, freelance graphic designers and agencies.

The Content Specialist has the following responsibilities:

• · Content Development & Optimization - Develop, write, and refine high-quality content for digital marketing assets including emails, landing/webpages, campaign materials, and ecommerce/product content. Ensure all content is aligned with campaign messaging, audience needs, and brand voice. Optimize content for discoverability and engagement across digital channels using best practices in content structuring and search optimization.
• · Ecommerce Content & Product Experience - Develop and maintain ecommerce and product-focused content that supports product discovery, understanding, and conversion.
  Create clear, structured, and informative product descriptions, value propositions, and supporting content aligned with user intent and business objectives. Ensure consistency and accuracy across product content, and optimize content presentation for usability and digital experience.
• · Campaign Content Execution - Execute content requirements for planned campaigns and ad-hoc initiatives based on defined briefs and timelines. Work closely with campaign managers and content strategy lead to translate requirements into clear, accurate, and effective content deliverables. Ensure consistency, accuracy, and timely delivery across all assigned tasks.
• · Content Reusability & Asset Management - Develop content in a modular and reusable format to support scalability across campaigns and channels. Contribute to and leverage structured content repositories, ensuring proper organization, version control, and alignment with content standards. Identify opportunities to reuse and adapt existing content.
• · Content Automation & Personalization – Support and implement content automation within marketing platforms (e.g., email marketing, CRM, and campaign management tools). Set up and manage automated content workflows, including audience segmentation, dynamic content insertion, and nurture journeys. Collaborate with campaign and marketing operations teams to enable personalized content experiences based on user behavior, lifecycle stage, and preferences. Ensure content is structured and tagged appropriately to support automation, scalability, and targeted delivery across campaigns.
• · Organic Content & Channel Support – Support the development and execution of content for organic channels such as LinkedIn, Facebook, and thought leadership initiatives. Adapt content formats and messaging for different platforms while maintaining consistency with overall campaign objectives.
• · Content Optimization & Continuous Improvement - Review and refine content based on feedback, stakeholder inputs, and performance insights (where available). Collaborate with cross-functional teams to improve content effectiveness, clarity, and audience engagement over time.
• · Bachelor’s degree in Marketing, Communications, Life Sciences, or a related field
• · 2–5 years of experience in digital content creation or ecommerce content
• · Experience in pharmaceutical, healthcare, or scientific content domains
• · Strong understanding of SEO/GEO/AEO fundamentals and content optimization for digital discovery
• · Experience writing for multiple formats including campaign content, emails, landing pages, and ecommerce/product content
• · Ability to interpret briefs and translate them into structured, high-quality content with minimal iterations
• · Familiarity with content reuse, modular content approaches, and content management systems
• · Strong analytical mindset with the ability to assess content performance and optimize accordingly
• · Excellent written and verbal communication skills
• · Ability to manage multiple deliverables and work collaboratively across teams with minimal supervision

Additional Desired Preferences

Desired preferences include highlighting any additional preferred levels of expertise for the role—reminder: items listed here are not requirements and do not disqualify a candidate from consideration.

• · Exposure to ecommerce content optimization and product-led storytelling
• · Experience working with AI-assisted content tools (e.g., content generation, translation, or optimization tools)
• · Familiarity with analytics tools (e.g., Google Analytics, SEO tools like SEMrush, etc.)
• · Strong working knowledge with Acquia DAM, Salesforce, for journey builder, dynamic content rendering and real-time personalization logic.
• · Experience working within agency or cross-functional marketing environments

Supervisory Responsibilities

None, this is an individual contributor role.