Content Marketer

Amuse Labs; India; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Annual bonus

Health insurance (Rs. 5 lakhs)

Exposure to international markets

Excellent work culture

High-quality team

Job summary

Amuse Labs in Bangalore seeks a content marketer to craft blogs, social posts, web copy, and video content for international customers. You will drive multi-channel campaigns and collaborate with product, design, sales, and marketing to tell engaging brand stories.

You'll own the content calendar, optimize for SEO and AEO-friendly content, and track performance with analytics. The role offers a startup pace with growth and learning opportunities.

Qualifications

• 2 years of content marketing experience in a tech startup.
• Excellent English writing, editing and proofreading.
• Proficiency with WordPress, HubSpot, Ahrefs/Semrush, and Google Ads.
• Interest in puzzles is a plus.

Responsibilities

• Create marketing content and collateral that communicates product value.
• Plan multi-channel campaigns across regions to drive awareness, engagement, traffic, and adoption.
• Write SEO- and AEO-friendly content for blogs, newsletters and landing pages.
• Own the social media content calendar and ensure timely, on-brand content delivery.
• Collaborate with product, design, sales, and marketing teams to turn product insights into engaging content.
• Support events and campaigns with relevant presentations, one-pagers, promotional assets, and other collateral.
• Build and engage communities of puzzle creators, enthusiasts, educators, and businesses using our platform.
• Track content and campaign performance using analytics tools and optimize based on data.
• Monitor customer needs, industry trends, competitors, and content opportunities to keep messaging relevant and differentiated.

Skills

English writing

Content marketing

B2B startup

SEO

Social media

Analytics

Teamwork

Tools

WordPress

HubSpot

Ahrefs

Semrush

Google Ads

Job description

About the role

As a content marketer at Amuse Labs, you will create excellent content pieces (blogs, social media, web content, video content) targeted at our international customers and community. Your content will reach tens of thousands of influential people, using the great brand we already have. You will be an integral part of the marketing team.

What You'll Do

• Create compelling marketing content and collateral that communicates our platform's value, features, use cases, and customer benefits
• Plan and execute multi-channel content campaigns across audiences and regions to drive awareness, engagement, traffic, and product adoption
• Write high-quality, SEO- and AEO-friendly content for blogs, newsletters and landing pages, outreach campaigns, brochures and other channels
• Own the social media content calendar and ensure timely, consistent, and on-brand content delivery
• Collaborate with product, design, sales, and marketing teams to turn product insights and customer stories into engaging content
• Support events and campaigns with relevant presentations, one-pagers, promotional assets, and other collateral
• Build and engage communities of puzzle creators, enthusiasts, educators, and businesses using our platform
• Track content and campaign performance using relevant analytics tools and optimize based on data and experimentation
• Monitor customer needs, industry trends, competitors, and content opportunities to keep our messaging relevant and differentiated

What We're Looking For

• Excellent English writing, copy-editing, and proofreading skills, with strong command of grammar and tone
• A personal interest in puzzles – crosswords, sudokus, jigsaws or any other kind
• Ideally, 2 years of experience in content marketing, ideally at a B2B tech startup. More experience is welcome.
• Creative, detail-oriented, organized, and hands-on, with a strong eye for quality
• Adaptable, proactive, and eager to learn in a fast-paced startup environment
• Proficiency with marketing and content tools such as WordPress, HubSpot, Ahrefs or Semrush, and Google Ads
• International exposure or knowledge of multiple languages
• Ability to work effectively with AI tools, but not be completely dependent on them.

Benefits

• Salary comparable to that of Tech MNCs and commensurate with experience.
• Annual bonus based on individual and company performance
• Employee and family health insurance cover for Rs. 5 lakhs per year
• Exposure to international markets
• Excellent work culture (supportive, collaborative, autonomy, mentorship, fun, team, learning environment for professional development)
• High-quality team, work with the best

Growth Paths

This role is a great gateway to a career in content, marketing and possibly sales roles.

You can expect to work on fast-paced and innovative projects with a world-class team. We are based out of a nice WeWork office in Bangalore. This is a great opportunity for someone who wants to get into a product management role. As a creative team, we work closely together in the office and work-from-office all days of the week is required.

Salary Range:12-20 LPA CTC, based on experience, with fast growth for high performers.