Content Marketer

Weekday AI (YC W21); Bengaluru; On-site; INR 550,000 - 600,000; Full time

Job summary

Weekday AI in Bengaluru is seeking a creative and research-driven Content Marketer to strengthen organic brand presence and produce high-quality content across SaaS, EdTech, tutoring, AI, and education tech ecosystem. The ideal candidate will combine strong writing and storytelling skills with an understanding of content marketing, SEO, audience research, and digital channels.

You will create content that communicates ideas clearly and supports brand awareness, audience engagement, lead

Qualifications

• 1–2 years of experience in content marketing or a related role.
• Excellent writing, editing, storytelling, and content-creation abilities.
• Experience creating content for social media, blogs, websites, and newsletters.
• Strong understanding of content strategy, planning, and calendars.
• Familiarity with SEO basics and internal linking.

Responsibilities

• Create content across LinkedIn, blogs, websites, email, newsletters, and social media.
• Develop and manage content calendars aligned with marketing objectives.
• Research target audiences, industry trends, competitors, customer needs, and relevant content opportunities.
• Write clear, engaging, insightful, and conversion-focused content for different audiences and platforms.
• Develop content around SaaS, EdTech, tutoring, AI, education technology, and business growth.
• Collaborate with Marketing, Product, and other teams to translate ideas and insights into compelling content.
• Support SEO initiatives through keyword research, content optimization, internal linking, and search-focused content planning.
• Repurpose existing content into different formats, including social posts, carousels, newsletters, video concepts, and short-form scripts.
• Develop content that supports brand awareness, audience engagement, lead generation, and conversion.
• Monitor content performance using relevant analytics and engagement metrics.
• Analyse performance insights and continuously improve content strategy and execution.
• Use AI tools effectively for research, ideation, drafting, content repurposing, and workflow optimisation.
• Maintain high standards of grammar, accuracy, tone, consistency, and editorial quality.
• Stay updated on emerging content formats, digital marketing trends, AI tools, SEO practices, and audience behaviour.

Skills

Content marketing

Content writing

SEO basics

Audience research

Storytelling

Editorial quality

AI tools

Cross-functional

Analytics

Portfolio

Tools

Google Analytics

Google Search Console

Ahrefs

Semrush

Canva

Job description

Job Description:

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟱𝟱𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟲𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟱.𝟱-𝟲 𝗟𝗣𝗔)

Experience: 1+ yrs

Location: Bengaluru

Job Type: Full-time

We are looking for a creative and research-drivenContent Marketerto strengthen organic brand presence and create high-quality content that engages audiences across the globalSaaS, EdTech, tutoring, AI, and education technologyecosystem.

The ideal candidate will combine strong writing and storytelling skills with an understanding of content marketing, SEO, audience research, and digital channels. You will create content that not only communicates ideas clearly but also supports brand awareness, audience engagement, lead generation, and business growth.

KEY RESPONSIBILITIES

• Create and execute high-quality content acrossLinkedIn, blogs, websites, email, newsletters, and social media.
• Develop and manage content calendars aligned with marketing objectives and business priorities.
• Research target audiences, industry trends, competitors, customer needs, and relevant content opportunities.
• Write clear, engaging, insightful, andconversion-focused contentfor different audiences and platforms.
• Develop content aroundSaaS, EdTech, tutoring, AI, education technology, and business growth.
• Collaborate with Marketing, Product, and other teams to translate ideas and insights into compelling content.
• Support SEO initiatives throughkeyword research, content optimisation, internal linking, and search-focused content planning.
• Repurpose existing content into different formats, including social posts, carousels, newsletters, video concepts, and short-form scripts.
• Develop content that supports brand awareness, audience engagement, lead generation, and conversion.
• Monitor content performance using relevant analytics and engagement metrics.
• Analyse performance insights and continuously improve content strategy and execution.
• Use AI tools effectively for research, ideation, drafting, content repurposing, and workflow optimisation.
• Maintain high standards of grammar, accuracy, tone, consistency, and editorial quality.
• Stay updated on emerging content formats, digital marketing trends, AI tools, SEO practices, and audience behaviour.

WHAT MAKES YOU A GREAT FIT

• 1–2 years of experiencein content marketing, content writing, digital marketing, or a similar role.
• Excellent written and verbal communication skills with strongwriting, editing, storytelling, and content-creation abilities.
• Experience creating content forsocial media, blogs, websites, and digital channels.
• Strong understanding of content strategy, content planning, and content calendars.
• Basic understanding ofSEO, keyword research, content optimisation, and internal linking.
• Strong research skills with excellent attention to detail and editorial accuracy.
• Ability to understand different audiences and create relevant, engaging, and valuable content.
• Familiarity with content analytics, engagement metrics, traffic metrics, and performance measurement.
• Comfortable usingAI toolsfor content research, ideation, creation, and productivity.
• Experience inB2B SaaS, EdTech, education, tutoring, or technologyis an advantage.
• Experience creating short-form video content or writing video scripts is a plus.
• Knowledge ofemail marketing and newslettersis desirable.
• Familiarity with tools such asGoogle Analytics, Google Search Console, Ahrefs, or Semrushis an advantage.
• BasicCanva or visual content creationskills are a plus.
• Understanding of lead-generation and conversion-focused content is desirable.
• Ability to work independently while collaborating effectively with cross-functional teams.
• A strong portfolio or work sample demonstrating previous content work acrossblogs, LinkedIn/social media, website copy, email campaigns, video scripts, or content campaignsis required.