Content Strategist

Signity Software Solutions; Mohali, Panchkula; On-site; INR 1,500,000 - 2,800,000; Full time

Benefits offered by this job

Leadership role

Content growth

AI tooling

Collaborative culture

Job summary

Signity Software Solutions in Mohali, Punjab, invites an experienced Content Strategist to lead and execute comprehensive content strategies across corporate, product, technology, and marketing channels. You will transform complex tech concepts into clear, business-focused content while guiding a high-performing team.

The role emphasizes hands-on leadership, product content development, and collaboration with Product, Engineering, Sales, and Marketing to drive engaging, value-driven content and

Qualifications

• 10+ years of experience in Content Strategy, Content Marketing, Technical Writing, Product Marketing, Brand Content, or a related field.
• 4+ years of leadership, team management, or mentoring role.
• Proven experience developing and executing B2B technology content strategies.
• Strong experience in product marketing, product-led content, and technology-focused content.
• Demonstrated experience creating content for SaaS, AI products, software solutions, technology platforms, or enterprise applications.
• Strong technical writing experience across AI/ML, Generative AI, cloud, software development, data engineering, automation, or enterprise technology.
• Working knowledge of LLMs, RAG, NLP, MLOps, Generative AI, and AI Agents.
• Strong understanding of SEO, AEO/GEO, keyword research, search intent, content optimization, and content performance analytics.
• Experience with WordPress/CMS platforms, Google Analytics, Google Search Console, HubSpot, Ahrefs, SEMrush, or similar tools.
• Excellent editorial, proofreading, storytelling, communication, and content strategy skills.

Responsibilities

• Own and drive the overall content strategy, roadmap, editorial calendar, and publishing workflows.
• Lead, mentor, and develop a team of content writers, internal agencies, and external partners.
• Establish and maintain content standards, editorial guidelines, brand voice, quality benchmarks, and best practices.
• Plan and manage multiple content programs aligned with business, marketing, product, brand, and revenue objectives.
• Collaborate with cross-functional teams and clients to ensure content strategies are relevant and aligned with business goals.
• Develop and execute product content and product marketing strategies for technology solutions, SaaS products, AI products, and digital platforms.
• Create compelling product messaging, positioning, value propositions, and sales enablement content.
• Translate complex product features into clear content for technical and business audiences.
• Partner with Product, Engineering, Sales, and Marketing to understand capabilities and customer needs.
• Develop content for product launches, feature releases, updates, and customer use cases.

Skills

Content strategy

Content marketing

Technical writing

Product marketing

SEO

Team leadership

B2B content

SaaS content

Content governance

Editorial excellence

Tools

WordPress

Google Analytics

Google Search Console

HubSpot

Ahrefs

SEMRush

Job description

Job Title: Content Strategist
Experience: 10+ Years
Location: Mohali, Punjab
Employment Type: Full-Time
Company: Signity Software Solutions

About the Role

The Content Strategist will own and drive the overall content strategy across corporate, product, technology, marketing, and digital channels.

The ideal candidate will have strong experience in technical writing, product-focused content, B2B content marketing, product marketing, SEO, storytelling, and team leadership. You should be comfortable working closely with Product, Engineering, Sales, SEO, and Marketing teams to convert complex technology and product concepts into clear, compelling, and business-focused content.

This is a hands-on leadership role requiring both strategic ownership and strong execution capabilities.

Key Responsibilities

Content Strategy & Leadership

• Own and drive the overall content strategy, content roadmap, editorial calendar, and publishing workflows for internal initiatives and client projects.
• Lead, manage, mentor, and develop a team of content writers, internal agencies, and external content partners.
• Establish and maintain content standards, editorial guidelines, brand voice, quality benchmarks, and best practices across all content initiatives.
• Plan and manage multiple content programs aligned with business, marketing, product, brand, and revenue objectives.
• Collaborate with cross-functional teams and clients to ensure content strategies are relevant, consistent, engaging, and aligned with business goals.

Product Marketing & Product Content

• Develop and execute product content and product marketing strategies for technology solutions, SaaS products, AI products, and digital platforms.
• Create compelling product messaging, positioning, value propositions, solution narratives, product pages, landing pages, feature descriptions, brochures, and sales enablement content.
• Translate complex product features and technical capabilities into clear, engaging, and benefit-driven content for technical and business audiences.
• Partner with Product, Engineering, Sales, and Marketing teams to understand product capabilities, customer pain points, use cases, market requirements, and competitive positioning.
• Develop content for product launches, feature releases, product updates, customer use cases, case studies, and solution offerings.
• Create content that supports the complete customer journey, from awareness and consideration through evaluation, conversion, and retention.
• Develop sales enablement assets including solution briefs, pitch content, presentations, FAQs, comparison content, and product explainers.

Technical & Thought Leadership Content

• Create and oversee high-quality technical content covering AI/ML, Generative AI, LLMs, RAG, cloud, data engineering, software development, automation, and enterprise technology.
• Work closely with technical SMEs, developers, architects, and product teams to transform complex concepts into accessible and engaging content.
• Develop technical blogs, whitepapers, solution explainers, case studies, technical guides, reports, documentation, and thought leadership content.
• Conduct SME interviews and translate technical expertise into valuable content for business and technology audiences.
• Build thought leadership around emerging technologies, industry trends, and evolving customer needs.

SEO, AEO/GEO & Content Performance

• Develop and execute SEO-driven content strategies in collaboration with SEO and Digital Marketing teams.
• Apply keyword research, search intent, topic clustering, internal linking, on-page SEO, and content optimization best practices.
• Develop content strategies for AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI-powered search experiences.
• Use tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, HubSpot, and other analytics platforms to monitor content performance.
• Track organic traffic, rankings, engagement, conversions, leads, and content-assisted revenue.
• Continuously optimize existing content based on performance data, search trends, and evolving audience behavior.

Brand, Marketing & Social Content

• Develop content for websites, blogs, landing pages, campaigns, email marketing, social media, newsletters, presentations, and other marketing channels.
• Drive storytelling for brand campaigns, technology solutions, customer success stories, and thought leadership initiatives.
• Ensure consistency in messaging, tone of voice, positioning, and brand identity across channels.
• Oversee social media content strategy, including content themes, campaigns, executive thought leadership, and technology-focused content.
• Collaborate with Design and Marketing teams to develop engaging video scripts, product walkthroughs, explainer videos, webinars, and multimedia content.

AI & Content Innovation

• Leverage Generative AI, AI writing tools, prompt engineering, and content automation to improve content quality, productivity, and scalability.
• Stay current with developments in AI, LLMs, RAG, NLP, MLOps, AI Agents, and AI-powered search and translate relevant trends into content opportunities.
• Explore emerging content formats, workflows, and technologies to continuously improve the organization's content capabilities.

Required Skills & Qualifications

• 10+ years of experience in Content Strategy, Content Marketing, Technical Writing, Product Marketing, Brand Content, or a related field.
• 4+ years of experience in a leadership, team management, or mentoring role.
• Proven experience developing and executing B2B technology content strategies.
• Strong experience in product marketing, product-led content, and technology-focused content.
• Demonstrated experience creating content for SaaS, AI products, software solutions, technology platforms, or enterprise applications.
• Strong technical writing experience across areas such as AI/ML, Generative AI, cloud, software development, data engineering, automation, or enterprise technology.
• Working knowledge of LLMs, RAG, NLP, MLOps, Generative AI, and AI Agents.
• Strong understanding of SEO, AEO/GEO, keyword research, search intent, content optimization, and content performance analytics.
• Experience with WordPress/CMS platforms, Google Analytics, Google Search Console, HubSpot, Ahrefs, SEMrush, or similar tools.
• Excellent editorial, proofreading, storytelling, communication, and content strategy skills.
• Ability to simplify complex technical and product concepts for both technical and non-technical audiences.
• Strong project management, stakeholder management, and cross-functional collaboration skills.
• Proven ability to lead, mentor, and develop content teams while maintaining high editorial standards.
• Experience creating developer documentation, knowledge bases, technical guides, API-related content, or product documentation will be an advantage.
• Experience with product launches, GTM content, sales enablement, competitive positioning, and demand-generation content is preferred.

What We Offer

• Opportunity to lead the content and product marketing narrative for an AI-focused technology company.
• Ownership of strategic content initiatives across brand, product, technology, SEO, AI search, and marketing.
• Opportunity to work closely with Product, Engineering, Sales, Marketing, and Leadership teams.
• A collaborative, innovative, and growth-oriented work environment.
• Freedom to experiment with AI, automation, emerging content formats, and new content strategies.
• Opportunity to build and scale a high-performing content function and make a measurable impact on business growth.