Content Manager

LenDenClub; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Collaborative environment

Competitive compensation

Opportunities for content innovation

Job summary

LenDenClub in Mumbai is seeking a Content Specialist to craft and manage impactful content for fintech products. This role is crucial in supporting SEO and AEO efforts, ensuring high rankings and authority in AI-driven search environments.

The ideal candidate will have a solid background in content management and SEO understanding. This position offers a collaborative environment focused on innovative content strategies and competitive compensation.

Qualifications

• Strong background in content creation and management, preferably in fintech.
• Understanding of SEO fundamentals and integration of keywords.
• Ability to craft authoritative and engaging content.

Responsibilities

• Develop and manage content for websites and blogs.
• Support SEO initiatives with keyword-rich content.
• Monitor performance and adapt strategies for better engagement.

Skills

Content creation and management

SEO understanding

AI-driven search awareness

Writing and editing skills

Tools

WordPress

Analytics tools

Job description

About the Role

We’re looking for a Content Specialist who can craft and manage impactful content across all our fintech products — from websites to blogs. This role is central to supporting SEO and AEO efforts, ensuring our content not only ranks but also builds authority in emerging AI-driven search environments.

You’ll be working closely with the SEO team and agency partners to create keyword-rich, engaging, and compliance-safe content that resonates with our audience.

What You’ll Do

• Develop and manage content for product websites, blogs, and other digital assets.
• Support SEO initiatives with keyword-rich, optimised content.
• Strategise content for authority building — ensuring trust, expertise, and relevance in both traditional search engines and AI-driven answer engines.
• Explore and implement content strategies tailored for AEO (Answer Engine Optimisation) and emerging AI search platforms.
• Collaborate with SEO, product, and marketing teams to align content with overall growth goals.
• Monitor performance, adapt strategies, and continuously refine content for better visibility and engagement.

What We’re Looking For

• Strong background in content creation and management, preferably in fintech or digital-first industries.
• Understanding of SEO fundamentals and ability to integrate keywords naturally into content.
• Awareness of AI-driven search trends and how content can be optimised for answer engines.
• Ability to craft content that builds authority, trust, and relevance.
• Excellent writing, editing, and storytelling skills.
• Comfortable working in Mumbai (in-house and close agency collaboration).
• Bonus: Familiarity with WordPress, performance marketing, and analytics tools.

Why Join Us

• Opportunity to shape content strategies in a fast-evolving AI + SEO landscape.
• Work on diverse fintech products with high visibility.
• Collaborative environment with growth-focused leadership.
• Competitive compensation and scope to experiment with emerging content formats.

Required Skills

Content Planning Ownership & Accountability