Content Strategist

Pocketful; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Pocketful is seeking a Content Strategist to craft and execute market-aware content strategies that boost brand awareness, engagement, and user acquisition. You will architect editorial calendars for blogs, social, newsletters, and product launches, while translating complex financial concepts into accessible content.

The role requires 1–4 years in content strategy or digital marketing, with a strong grasp of SEO, analytics, and financial markets.

Qualifications

• Bachelor's degree in a related field is required.
• 1–4 years of experience in Content Strategy, Content Marketing, or Digital Marketing.
• Prior experience in Fintech, stock broking, banking, or financial services preferred.

Responsibilities

• Develop and execute content strategies aligned with business objectives.
• Create calendars for blogs, social media, newsletters, educational campaigns, and product launches.
• Research stock markets, mutual funds, personal finance, trading, and investment products.
• Collaborate with Product, Marketing, Design, and Growth teams; coordinate writers/editors.

Skills

Content strategy

SEO

Research

Content planning

Team collaboration

Financial markets knowledge

Google Analytics

Copywriting

Education

Bachelor's degree in Journalism, Marketing, Finance, or Communications

Tools

Google Analytics

Search Console

Ahrefs

SEMrush

Job description

We are looking for a creative and market-aware Content Strategist to develop and execute content strategies that drive brand awareness, customer engagement, and user acquisition. The ideal candidate should have a strong understanding of financial markets, investing, and digital content trends.

Key Responsibilities

Content Strategy & Planning

• Develop and execute content strategies aligned with business and marketing objectives.
• Create content calendars for blogs, social media, newsletters, educational campaigns, and product launches.
• Identify content opportunities based on market trends, investor behavior, and industry developments.

Research & Content Development

• Conduct research on stock markets, mutual funds, personal finance, trading, and investment products.
• Develop content briefs and guidelines for writers, designers, and video creators.
• Simplify complex financial concepts into engaging and user-friendly content.

SEO & Performance

• Conduct keyword research and implement SEO best practices.
• Monitor content performance through analytics tools.
• Optimize content strategies based on traffic, engagement, and conversion metrics.

Collaboration

• Work closely with Product, Marketing, Design, and Growth teams.
• Coordinate with content writers, video editors, and graphic designers to ensure consistent messaging.

Requirements

Education

• Bachelor's degree in Journalism, Marketing, Finance, Communications, or related field.

Experience

• 1–4 years of experience in Content Strategy, Content Marketing, or Digital Marketing.
• Prior experience in Fintech, Stock Broking, Banking, or Financial Services is preferred.

Skills

• Excellent written and verbal communication skills.
• Strong understanding of SEO, content marketing, and social media.
• Knowledge of financial markets and investment products.
• Familiarity with Google Analytics, Search Console, Ahrefs, SEMrush, or similar tools.