Content Manager

Pocketful; Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Pocketful in Delhi is seeking a skilled content manager to develop and execute a comprehensive content strategy aligned with business goals. You will create and manage monthly, quarterly, and annual content calendars, and identify opportunities across digital and offline channels to boost engagement.

You will oversee high‑quality content across blogs, websites, social posts, whitepapers, and video scripts, ensuring consistent brand messaging and SEO optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 4–8 years of experience in content management with strong Knowledge Equity Market.
• Strong writing, editing, and storytelling skills.
• Experience managing content across multiple channels.
• Knowledge of SEO best practices and content optimisation.
• Familiarity with WordPress CMS.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with business goals.
• Create and manage monthly, quarterly, and annual content calendars.
• Identify content opportunities across digital and offline channels.
• Conduct audience and competitor research to improve content effectiveness.
• Oversee the creation of high-quality content including blogs, website content, social media posts, whitepapers, video scripts and presentations.
• Ensure consistency in brand messaging, tone, and style across all platforms.
• Review, edit, and proofread content before publication.
• Work closely with the marketing team to support campaigns through compelling content.
• Optimize content for SEO and search visibility.
• Collaborate with designers, videographers, and external agencies for content production.
• Support lead-generation initiatives through targeted content assets.
• Track and analyze content performance using relevant tools.
• Monitor website traffic, engagement metrics, and content ROI.
• Generate regular reports and recommendations for content improvement.
• Coordinate with internal departments to gather content requirements.
• Manage relationships with freelance writers, agencies, and content partners.
• Ensure timely delivery of all content projects.

Skills

Written communication

Editing and storytelling

Project management

Multi-channel content strategy

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

WordPress

SEO tools

Content analytics tools

Social media management platforms

Job description

Key Responsibilities

Develop and execute a comprehensive content strategy aligned with business goals.

Create and manage monthly, quarterly, and annual content calendars.

Identify content opportunities across digital and offline channels.

Conduct audience and competitor research to improve content effectiveness.

Content Creation & Management

Oversee the creation of high-quality content including:

• Blogs and articles
• Website content
• Social media posts
• Whitepapers
• Video scripts and presentations

Ensure consistency in brand messaging, tone, and style across all platforms.

Review, edit, and proofread content before publication.

Digital Marketing Support

Work closely with the marketing team to support campaigns through compelling content.

Optimize content for SEO and search visibility.

Collaborate with designers, videographers, and external agencies for content production.

Support lead-generation initiatives through targeted content assets.

Performance & Analytics

Track and analyze content performance using relevant tools.

Monitor website traffic, engagement metrics, and content ROI.

Generate regular reports and recommendations for content improvement.

Stakeholder Management

Coordinate with internal departments to gather content requirements.

Manage relationships with freelance writers, agencies, and content partners.

Ensure timely delivery of all content projects.

Qualifications & Experience

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

4–8 years of experience in content management with strong Knowledge Equity Market

Strong writing, editing, and storytelling skills.

Experience managing content across multiple channels.

Knowledge of SEO best practices and content optimisation.

Familiarity with CMS platforms such as WordPress.

Experience with content analytics tools and social media management platforms.

Required Skills

Excellent written and verbal communication skills.

Strong project management and organizational abilities.

Creative thinking and attention to detail.

Ability to manage multiple projects simultaneously.

Understanding of digital marketing and customer journeys.

Basic knowledge of graphic design and video content workflows is an advantage.

Preferred Experience

Experience in Financial Services, Wealth Management, FinTech, Banking, or related industries.

Experience handling thought leadership and executive branding content.

Knowledge of AI-powered content tools and marketing automation platforms.

Key Performance Indicators (KPIs)

Content engagement and reach.

Website traffic growth.

Lead generation through content campaigns.

SEO rankings and organic traffic.

Content delivery timelines and quality standards.

Social media engagement and audience growth.

Pocketful is an advanced trading platform that empowers traders with cutting-edge technology. We provide innovative tools and resources to make trading more accessible and practical.

Pocketful Fintech Capital Private Limited (CIN U65999DL2021PTC390548): The SEBI Registration No. allotted to us is INZ000313732. NSE Member Code: 90326| BSE Member Code: 6808| MCX Member Code: 57120. DP CDSL: 12099800.

Compliance Officer : Mr. Randhir Kumar Chaudhari

Tel no: 011- 49022222 / 011-49022277

Email: [e-mail]

Registered Address/Correspondence Address: C- 3, Ground Floor, Okhla Industrial Area, Phase - 1, New Delhi - 110020

For any complaints, drop us an email [e-mail]

Procedure to file a complaint on SEBI SCORES : Register on SCORES portal. Mandatory details for filing complaints on SCORES: Name, PAN, Address, Mobile Number, E-mail ID.

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• Benefits: Effective Communication, Speedy redressal of the grievances.
• Benefits: Effective Communication, Speedy redressal of the grievances.

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The brand name Pocketful and logo is in process of trademarks registration. The cost-effective brokerage plans make Pocketful a trustworthy and reliable online stock broker. Available on both the web and mobile, it offers unmatched convenience to traders. If you are considering opening......

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