Content Manager

Curriculo, Inc.; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

SafEarth Renewables is seeking a Content Marketing Manager to design and execute a data-driven content strategy that attracts, educates, and converts audiences across multiple channels. You will blend creativity with analytics to boost brand visibility, drive organic growth, and support revenue goals.

You will create educational materials, collaborate with product, sales, and design, and enable sales with targeted content at various buyer journey stages.

Qualifications

• 2–3 years of experience in content marketing, preferably in B2B or SaaS sectors.
• Proven experience with SEO tools (Ahrefs, SEMrush, Google Analytics, etc.).
• Strong writing, editing, and storytelling skills with attention to detail.

Responsibilities

• Create mid- and bottom-funnel assets including whitepapers, eBooks, case studies, one-pagers, and thought leadership articles.
• Collaborate with product, sales, and design teams to produce educational materials for knowledge-sharing platforms.
• Support sales enablement through content tailored to different stages of the buyer journey.
• Develop high-quality content for websites, blogs, newsletters, social media, and marketing campaigns.
• Maintain consistency in tone, messaging, and brand identity across all channels.
• Plan, write, and optimize blog posts, landing pages, and resource content targeting high-value keywords.
• Conduct keyword research and competitor analysis to identify new ranking opportunities.
• Ensure all content is technically optimized for SEO and aligned with the company’s brand voice.

Skills

Content marketing

SEO

Writing & editing

Data-driven

Brand storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Ahrefs

SEMrush

Google Analytics

Content management systems

Job description

About SafEarth Renewables

About SafEarth At SafEarth, we are making environmental sustainability a superpower for business. In a world still grappling to align responsibility with profitability, we go beyond fragmented efforts to build smarter, integrative systems on a first-principles basis—making greener operations for high-emission businesses not just smarter, but profitable. As an ecosystem orchestrator, we connect manufacturers, solution providers, and buyers through intelligent operating systems that eliminate barriers to adoption. We’ve already partnered with 150+ leading Indian industries—including Lenskart, Atomberg, Toyota, and Hindware—achieving an estimated reduction of over 800,000 tonnes of CO₂, and we’re on track to reduce 1 billion tonnes. Through our Marketplace, SolarFlow Project Management Tool, and Operations Tool, we enable industries to seamlessly procure, finance, implement, and optimize solar projects—helping them save an additional 10–20% over industry standards.

What You’ll Do

As our Content Marketing Manager, you’ll be responsible for developing and executing a data-driven content strategy that attracts, educates, and converts high-quality audiences across multiple channels. You’ll blend creativity with analytical rigor to strengthen brand visibility, drive organic growth, and support revenue goals.

Long-Form & Funnel-Driving Content

• Create mid- and bottom-funnel assets including whitepapers, eBooks, case studies, one-pagers, and thought leadership articles.

• Collaborate with product, sales, and design teams to produce educational materials for knowledge-sharing platforms (e.g., help.aarki.com).

• Support sales enablement through content tailored to different stages of the buyer journey.

Content Creation & Brand Storytelling

• Develop high-quality content for websites, blogs, newsletters, social media, and marketing campaigns.

• Maintain consistency in tone, messaging, and brand identity across all channels.

SEO-Driven Top-of-Funnel Content

• Plan, write, and optimize blog posts, landing pages, and resource content targeting high-value keywords.

• Conduct keyword research and competitor analysis to identify new ranking opportunities.

• Ensure all content is technically optimized for SEO and aligned with the company’s brand voice.

Market Research & Insights

• Research industry trends, customer behavior, and competitor strategies to inform content planning.

• Leverage insights from analytics and market data to create relevant, audience-driven content.

Performance Tracking & Optimization

• Track key metrics like organic traffic, keyword rankings, and engagement rates.

• Continuously refine the content strategy based on data-driven insights and business goals.

What We’re Looking For

Must-Haves

• 2–3 years of experience in content marketing, preferably in B2B or SaaS sectors

• Proven experience with SEO tools (Ahrefs, SEMrush, Google Analytics, etc.) Strong writing, editing, and storytelling skills with attention to detail

• Ability to translate complex topics into engaging, accessible content