Content Manager

Safearth Clean Technologies; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Job summary

SafEarth Clean Technologies in Bengaluru is seeking a Content Marketing Manager to lead a data-driven content program across websites, blogs, and social channels. You will blend creativity with analytics to strengthen brand visibility and drive revenue growth.

You’ll own long-form assets, SEO-driven content, and collaboration with product, sales, and design teams to educate buyers and accelerate conversions. This role requires 2–3 years in B2B SaaS content marketing and sharp storytelling.

Qualifications

• 2-3 years of experience in content marketing, preferably in B2B or SaaS sectors.
• Proven experience with SEO tools and creating compelling written content.
• Strong writing, editing, and storytelling skills with attention to detail.

Responsibilities

• Develop and execute a data-driven content strategy across channels.
• Blend creativity with analytics to strengthen brand visibility and drive organic growth.
• Create mid- and bottom-funnel assets including whitepapers, ebooks, case studies, one-pagers, and thought leadership articles.
• Collaborate with product, sales, and design to produce educational materials for knowledge-sharing platforms.
• Develop content for websites, blogs, newsletters, social media, and campaigns; maintain brand voice.
• Plan and optimize content for SEO and top-of-funnel opportunities.
• Research industry trends and analytics to inform content planning and insights.
• Track metrics like traffic and engagement and refine strategy accordingly.

Skills

Content marketing

Writing & editing

Communication

Storytelling

Tools

Ahrefs

SEMrush

Google Analytics

Job description

At SafEarth, we are making environmental sustainability a superpower for business.

As an ecosystem orchestrator, we connect manufacturers, solution providers, and buyers through intelligent operating systems that eliminate barriers to adoption. Weve already partnered with 150+ leading Indian industriesincluding Lenskart, Atomberg, Toyota, and Hindwareachieving an estimated reduction of over 800,000 tonnes of CO, and we’re on track to reduce 1 billion tonnes.

Through our Marketplace, SolarFlow Project Management Tool, and Operations Tool, we enable industries to seamlessly procure, finance, implement, and optimize solar projects—helping them save an additional 10-20% over industry standards.

Today at SafEarth, you’ll be part of a mission that transforms challenges into opportunities—working at the frontier of clean energy innovation and shaping a future where sustainability becomes both undeniable and profitable.

Why Join Us?

• Be part of a mission-led company driving India’s energy transformation
• Own a strategic, cross-functional leadership role with high visibility
• Work in a performance-driven culture that rewards clarity, ownership, and results

What You’ll Do

As our Content Marketing Manager, you’ll be responsible for developing and executing a data-driven content strategy that attracts, educates, and converts high-quality audiences across multiple channels. You’ll blend creativity with analytical rigor to strengthen brand visibility, drive organic growth, and support revenue goals.

Long-Form & Funnel-Driving Content

• Create mid- and bottom-funnel assets including whitepapers, eBooks, case studies, one-pagers, and thought leadership articles.
• Collaborate with product, sales, and design teams to produce educational materials for knowledge-sharing platforms (e.g., help.aarki.com).
• Support sales enablement through content tailored to different stages of the buyer journey.

Content Creation & Brand Storytelling

• Develop high-quality content for websites, blogs, newsletters, social media, and marketing campaigns.
• Maintain consistency in tone, messaging, and brand identity across all channels.

SEO-Driven Top-of-Funnel Content

• Plan, write, and optimize blog posts, landing pages, and resource content targeting high-value keywords.
• Conduct keyword research and competitor analysis to identify new ranking opportunities.
• Ensure all content is technically optimized for SEO and aligned with the company’s brand voice.

Market Research & Insights

• Research industry trends, customer behavior, and competitor strategies to inform content planning.
• Leverage insights from analytics and market data to create relevant, audience-driven content.

Performance Tracking & Optimization

• Track key metrics like organic traffic, keyword rankings, and engagement rates.
• Continuously refine the content strategy based on data-driven insights and business goals.

What We’re Looking For

Must-Haves

• 2-3 years of experience in content marketing, preferably in B2B or SaaS sectors
• Proven experience with SEO tools (Ahrefs, SEMrush, Google Analytics, etc.)
  Strong writing, editing, and storytelling skills with attention to detail
• Ability to translate complex topics into engaging, accessible content