Content Writer

DeskDay, Inc.; Ernakulam; On-site; INR 360,000 - 540,000; Full time

Job summary

DeskDay, Inc. in Kochi (Infopark), India, is hiring a Content Writer to join the Product Marketing team. You’ll own briefs from idea to publish, craft SEO-driven content, and collaborate with product, design, and sales to educate and convert across the buyer journey.

The role emphasizes autonomy, strong English writing for a technical SaaS audience, and a keen eye for design and SEO fundamentals. On-site in Kochi, with a fast-growing MSP-focused SaaS platform.

Qualifications

• 1–2 years of hands-on content writing experience.
• Strong command of English for a technical B2B audience.
• Experience writing for SaaS, tech, or IT services products.
• Autonomous work style with minimal supervision.
• Solid understanding of SEO fundamentals: keyword intent, on-page structure, readability.
• Design sensibility to pair copy with layout and visuals.
• Curiosity and habit of staying current with industry trends.

Responsibilities

• Write SEO-optimised long-form blogs, thought leadership articles, and product explainers for MSP/IT audience.
• Produce website copy: landing pages, product pages, and CTAs focused on conversions.
• Craft social media copy for LinkedIn and other channels, adapting tone per platform.
• Write email sequences, newsletters, and nurture campaigns in HubSpot.
• Script video content and product walkthroughs with strong pacing and storytelling.
• Develop sales collateral: one-pagers, decks, case studies, and battlecards.
• Create ad copy for paid campaigns (LinkedIn, Google) when needed.
• Collaborate with product marketing to translate features into benefits.
• Maintain DeskDay brand voice and refresh content for new formats and audiences.

Skills

Content writing

SEO basics

B2B SaaS writing

Autonomy

English fluency

Technical storytelling

Tools

HubSpot

WordPress

SEMrush

Ahrefs

Content calendar

Job description

Content Writer

We're looking for a sharp, self-driven Content Writer with 1–2 years (B2B SaaS / Tech preferred) to join our Product Marketing team. You'll work directly with the marketing lead and collaborate closely with product, design, and sales to produce content that educates, engages, and converts across every stage of the buyer journey.

Infopark Kochi, Kerala, India

Full Time . On-Site

About DeskDay

DeskDay is a fast-growing SaaS company redefining how Managed Service Providers (MSPs) deliver IT services. We’re building the next generation of Professional Services Automation; chat-first, AI-powered, and designed to cut through the noise so teams can focus on what matters most.

Our mission is simple: give MSPs an intuitive, efficient way to manage support. Less chaos. More clarity. Happier customers.

We’re a close-knit team of builders, thinkers, and doers. Every person here plays a key role in shaping a platform that thousands of service providers will rely on daily. At DeskDay, you won’t just be “joining a company”, you’ll be part of a movement leading the future of work in the MSP world.

The Role

This is not a ‘write what you’re told’ role. You’ll take briefs from rough ideas to polished content independently, own the calendar for your workstreams, and bring strong creative judgment to everything from a 2000-word thought leadership blog to a 10-word LinkedIn caption. A good design eye is non-negotiable; you’ll often work alongside visuals or produce content meant to live alongside them.

What You’ll Do

Content Creation

• Write SEO-optimised long-form blogs, thought leadership articles, and product explainers tailored for an MSP/IT audience
• Produce website copy; landing pages, feature pages, product descriptions, and CTAs; with a strong grasp of conversion principles
• Craft engaging social media copy for LinkedIn and other channels, adapting tone and format per platform
• Write compelling email sequences, newsletters, and nurture campaigns in HubSpot
• Script video content; product walkthroughs, promos, explainer videos; with an instinct for pacing and visual storytelling
• Develop sales collateral: one-pagers, capability decks, case study write-ups, and battlecards
• Create ad copy for paid campaigns (LinkedIn, Google) when needed

Product & Brand Alignment

• Work closely with product marketing to translate feature releases into clear, benefit-led messaging
• Maintain and evolve DeskDay’s brand voice and tone guide across all content formats
• Repurpose and refresh existing content for new formats, audiences, or updated product capabilities
• Collaborate with designers to brief visual assets and ensure copy and design work as a cohesive unit

Strategy & Ownership

• Own your content workstreams end-to-end; from ideation and research to publication and performance review
• Maintain and contribute to an editorial calendar; flag gaps and propose ideas proactively
• Track content performance using analytics tools; iterate based on what’s working
• Conduct competitor content research and identify white-space opportunities for DeskDay’s content strategy

What We’re Looking For

Must-Haves

• 1–2 years of hands-on content writing experience: blog posts, landing pages, social copy, email, video scripts
• Strong command of English and the ability to write clearly for a technical B2B audience
• Experience writing for SaaS, tech, or IT services products (portfolio required)
• Comfortable working autonomously; you don’t need a manager to define your tasks or review every draft
• Solid understanding of SEO fundamentals: keyword intent, on-page structure, readability
• A genuine design sensibility; you understand how copy interacts with layout, whitespace, and visual hierarchy
• Curiosity and the habit of staying current with industry trends, content formats, and platform changes

Great to Have

• Familiarity with the MSP or IT services space (massive plus)
• Experience with tools like HubSpot, WordPress, SEMrush, Ahrefs, or similar
• Experience running or supporting a content calendar across multiple formats
• Prior exposure to bottom-of-funnel conversion writing
• Interest in or experience with AI writing workflows and prompt-based content tooling

You’ll Thrive Here If You…

• Take ownership without being asked twice; you spot a gap, you fill it
• Have strong opinions on what makes writing good and can back them up
• Are comfortable with ambiguity; we don’t come with playbooks
• Can switch gears fast, from a punchy LinkedIn post to a detailed feature explainer in the same day
• Are as invested in the output as the process
• Enjoy collaborating closely with design, product, and sales without losing your own editorial voice