Content Licensing & Syndication

Rusk Media; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Rusk Media is seeking a Manager/Senior Manager for Content Licensing & Partnerships to drive monetization through licensing, syndication, and strategic distribution, building relationships with OTT platforms, broadcasters, and digital partners.

You will own the licensing pipeline, partner development, negotiations, deal closure, and revenue delivery while collaborating with cross-functional teams to optimize content monetization across India and international markets.

Qualifications

• 5+ years of experience in content licensing, syndication, or media partnerships.
• Proven ability to negotiate and close commercial content deals.
• Strong understanding of OTT, digital media, licensing, and distribution models.

Responsibilities

• Identify, negotiate, and close licensing/syndication opportunities across OTT platforms and other partners.
• Drive monetization of content across domestic and international markets.
• Develop commercial proposals, pricing models, and licensing strategies.

Skills

Content licensing

Partnership development

Negotiation

OTT platforms

Revenue growth

Education

MBA/PGDM

Tools

CRM software

Market analytics tools

Job description

Experience: 5–12+ years

Function: Content Business / Revenue / Partnerships

About Rusk Media:

Rusk Media is building the future of entertainment. We are on a mission to revolutionize how entertainment is consumed by the 12–34 audience across the globe.

We create and distribute fiction and entertainment IPs across advertiser-led (AVOD) and subscriber-led (SVOD/OTT) ecosystems. Our portfolio includes IPs such as Alright, Binge, LIT, and Playground, along with shows distributed across platforms including Amazon miniTV, MX Player, and Disney+ Hotstar.

As we continue to scale our content business, we are looking for a commercially driven Content Licensing & Partnerships professional who can build new distribution partnerships and monetize our content library across India and international markets.

About the Role

The Manager / Senior Manager – Content Licensing & Partnerships will be responsible for driving content monetization through licensing, syndication, and strategic distribution partnerships.

The ideal candidate will have strong relationships across OTT platforms, broadcasters, digital platforms, publishers, aggregators, and media networks, along with a proven track record of negotiating and closing content deals.

This is a hands-on commercial role with ownership of the licensing pipeline, partner development, negotiations, deal closure, and revenue delivery.

Key Responsibilities

Content Licensing & Revenue

• Identify, develop, pitch, negotiate, and close content licensing and syndication opportunities across OTT platforms, broadcasters, digital platforms, publishers, aggregators, and other distribution partners.
• Drive monetization of Rusk Media's content/IP portfolio across domestic and international markets.
• Build and maintain a strong licensing pipeline aligned with quarterly and annual revenue targets.
• Develop commercial proposals, content packages, pricing models, and licensing strategies based on partner requirements and market opportunities.
• Identify opportunities across different rights including digital, linear, non-linear, territory, language, windowing, and exclusivity.

Partnerships & Business Development

• Build and maintain strong relationships with OTT platforms, broadcasters, production houses, content aggregators, publishers, and digital partners.
• Identify new platforms, territories, and distribution channels for content monetization.
• Develop long-term strategic partnerships that create recurring revenue opportunities.
• Stay closely connected with the media and OTT ecosystem to identify emerging monetization opportunities.'

Negotiation & Deal Management

• Lead commercial negotiations covering pricing, minimum guarantees, revenue models, rights, territories, exclusivity, windows, duration, and usage terms.
• Work closely with Legal and Finance teams to structure and close agreements.
• Ensure accurate documentation and execution of commercial terms.
• Track deal progress from initial pitch through negotiation, contracting, content delivery, and partner launch.
• Monitor partner usage and contractual compliance.

Cross-functional Collaboration

• Work closely with Content, Product, Marketing, Finance, Legal, and Operations teams to package and commercialize content effectively.
• Coordinate content delivery, metadata, technical specifications, and other partner requirements.
• Provide market and partner feedback to internal content and product teams.
• Recommend content acquisition, packaging, and pricing strategies based on market demand.

Business Intelligence & Reporting

• Track licensing pipeline, revenue performance, deal closures, and partner performance.
• Analyse market trends, competitive offerings, platform strategies, and content demand.
• Provide regular business updates and actionable insights to senior leadership.
• Identify gaps and opportunities to improve content monetization and distribution.

What We're Looking For

• 5+ years of experience in content licensing, content syndication, media partnerships, digital distribution, OTT business development, or a closely related media/entertainment function.
• Proven experience in negotiating and closing commercial content deals.
• Strong understanding of OTT, digital media, broadcasters, content rights, licensing, and distribution models.
• Existing relationships with OTT platforms, broadcasters, digital platforms, aggregators, publishers, or media networks will be highly valuable.
• Strong understanding of rights, territories, exclusivity, windowing, pricing, and commercial structures.
• Demonstrated ability to build and manage a sales/business development pipeline and deliver revenue targets.
• Strong commercial acumen, negotiation, communication, and stakeholder-management skills.
• Ability to independently manage multiple opportunities and negotiations simultaneously.
• Experience working with Finance, Legal, Content, Product, and Operations teams.
• Strong analytical and reporting skills; experience with CRM and sales/pipeline management tools is preferred.
• MBA/PGDM from a reputed institute is preferred but not mandatory for candidates with strong relevant industry experience.

Preferred Background

We would particularly value candidates from:

• OTT / Streaming platforms
• Broadcasters / Television networks
• Digital publishers
• Music / Film licensing companies
• Media technology / digital content businesses