Content Lead, Business Advisory Services

wNy Consulting; Bengaluru Urban; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

MNP is seeking a Content Lead in Bangalore to drive the firm’s Business Advisory Services content strategy and execution. You will own research, writing, editing and delivery of thought leadership, reports, case studies and sales materials, collaborating with consultants, marketers, designers and sales leaders.

You will apply AI tools to accelerate insight generation and content production, coach colleagues on best practices, and help position MNP as a trusted advisor in a competitive market.

Qualifications

• Post-secondary degree in Marketing, Business, Communications, Journalism or related field.
• Minimum five years of content strategy, marketing or sales enablement experience in B2B.
• Exceptional writing and editing skills with adaptable tone and messaging.
• Strong understanding of content role in marketing funnel and sales enablement.
• Ability to present to leadership and collaborate across teams.
• Experience coaching others on content and marketing best practices.

Responsibilities

• Write and edit high-quality content across formats such as thought leadership and case studies.
• Conduct independent research to surface insights and inform content.
• Partner with subject matter experts to translate complex ideas into engaging content.
• Create and maintain sales enablement materials and messaging by service/industry.
• Support content-led marketing campaigns with core assets and repurposed content.
• Lead editorial planning and content strategy with related tools and processes.
• Lead internal communications and knowledge-sharing initiatives.
• Track content performance and apply AI tools to improve quality and efficiency.
• Develop a thorough understanding of MNP's services and industry.

Skills

Content strategy

Editing

AI in content

Storytelling

Sales enablement

B2B marketing

Leadership

Education

Marketing degree

Communications degree

Tools

AI tools

Job description

Content Lead, Business Advisory Services

Bangalore North, India | Posted on 08/28/2026

• Job Title Content Lead, Business Advisory Services


• Title Senior Associate


• Job Type Full time


• Country India

Job Description

National in scope and local in focus, MNP is one of Canada’s largest and fastest-growing professional service firms providing client-focused accounting, consulting, tax, and digital services. Founded in 1958, MNP generates more than CAD $2 billion in annual revenues, with over 9,700 professionals and 154 offices across Canada.

MNP is a large firm that has never forgotten its roots. For more than 65 years, it has set itself apart by taking the time to fully understand each client’s needs and goals, investing in their success, and delivering personalized solutions that help them reach their full potential.

MNP set up MNP SPARK its GCC in Bangalore in May 2025 with a focus on enabling the firm drive growth, efficiency, customer delight and innovation,by leveraging high quality talent in India. MNP Spark is like any other MNP region/office - front facing, client focused but working with all of MNP regions in Canada to deliver services

Requirements

Make an impact with our BusinessAdvisory practice as a Content Lead. Reporting to the Senior Director ofMarketing & Sales Enablement, and working closely with consultants,marketers, designers and sales leaders across MNP, you will develop and optimizethe content strategies, processes and tools that engage our target audiences atevery stage of their journey. This is a hands-on role for an experiencedcontent professional who enjoys both strategy and execution — you will spendmeaningful time writing and editing case studies, thought leadership, reportsand other sales and marketing materials. We are looking for a confidence,independent researcher with strong editorial judgment who can turn complexideas into clear, compelling stories that position MNP as a trusted advisor,and who is curious about how AI can elevate the quality and efficiency of thatwork.

While this role does not carrydirect reports, you will be a go-to resource for content best practices —coaching and guiding colleagues across the team to help raise the bar onquality and consistency.

At MNP, you will work alongside acollaborative team of creative thinkers and problem-solvers. You will gainhands-on experience, tackle meaningful challenges, and grow your skills in anenvironment where your voice is valued, and your development is a priority. Ifyou are ready to accelerate your career and make a lasting impact, this iswhere your journey begins.

Responsibilities

• Write and edit high-qualitycontent across formats including thought leadership, research reports, casestudies, website copy, pitch decks, one-pagers and marketing collateral


• Conduct independent research —competitive, market and topical — to surface original insights and informcontent recommendations, using AI tools to accelerate and deepen that research


• Partner with subject matterexperts to translate complex business and technical concepts into engaging,client-ready content


• Create and maintain salesenablement materials and help define value propositions and messaging tailoredby service, industry and audience


• Support content-led marketingcampaigns by developing core assets and repurposing content across channels


• Lead editorial planning andcontent strategy, including related tools, processes and continuous improvementthrough performance insights and best practices


• Lead internal communications suchas newsletters and support internal training and knowledge-sharing initiatives


• Support the tracking andreporting of content performance and measurable results across multiplechannels and systems


• Actively explore and apply AItools throughout the content lifecycle — from research and ideation throughdrafting and optimization — to improve quality, consistency and efficiency,sharing learnings with the broader team


• Develop a thorough understandingof MNP's services, businesses and industry

Skills

• Completion of a post-secondary degree in Marketing, Business,Communications, Journalism or a related field


• Minimum five (5) years of content strategy, marketing or salesenablement experience, ideally in a B2B technology or professional servicesenvironment


• Exceptional writing and editing skills, with the ability to adapt toneand messaging across audiences and formats


• Strong understanding of content's role across the marketing and salesfunnel


• Strong interpersonal and communication skills, with the ability to workcollaboratively across teams and engage confidently and professionally withsenior stakeholders


• Comfortable presenting strategies, concepts, results and recommendationsto leadership in a clear and compelling way


• Ability to coach and mentor others on content and marketing bestpractices


• Demonstrated experience using AI tools in a professional setting, and acuriosity and enthusiasm for exploring how AI can enhance content workflows


• Relevant content marketing certifications are considered an asset


• French language skills considered an asset, though not required

EducationalQualifications

• Completion of a post-secondary degree in Marketing, Business,Communications, Journalism or a related field

Certifications

• Relevant content marketing certifications are considered an asset

Experience

Minimum five (5) years of content strategy,marketing or sales enablement experience, ideally in a B2B technology orprofessional services environment