Content Lead

Trackobit; New Delhi; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Trackobit is seeking a Content Lead to run a comprehensive content engine across three products. You will own the content roadmap, elevate a team of writers, and produce material that convinces business buyers and moves the pipeline. You will collaborate with product, sales, design and growth teams to ensure alignment and impact.

This role is a 12-month contract-to-hire position based in Noida (In-office). High ownership from day one with potential for a permanent role based on performance and

Qualifications

• 6+ years of B2B content experience (IT/SaaS preferred) with at least 5 years directly relevant.
• At least 2 years of managing or mentoring writers.
• Excellent writing, editing and storytelling skills with clarity and accuracy.
• Solid grasp of content strategy, SEO and conversion copywriting.
• Comfort with analytics and linking content to business outcomes.
• Ability to work in a fast-moving environment with multiple stakeholders, including senior leadership.

Responsibilities

• Own content strategy and editorial calendar across TrackoBit, TrackoField and TrackoMile.
• Lead, mentor and set quality standards for the writer team.
• Create and oversee landing pages, long-form blogs, case studies, whitepapers and product messaging; write flagship pieces when needed.
• Translate complex tech like GPS telematics and logistics into credible content for executives.
• Use analytics to decide what to write, fix or retire; measure content ROI.

Skills

B2B content strategy

SEO & content optimization

Team leadership of writers

Analytics for content ROI

Education

Graduate

Tools

AI in content workflows

Job description

• Department Marketing
• Contract-to-Hire (12 months) Full-time | Noida (In-office) | Marketing Team
• Reports to: Content Manager

THE ROLE

We are looking for a Content Lead who can run a content engine, not just write well. You will own the content roadmap across all three products, raise the quality of a team of writers, and produce content that business decision-makers trust and that moves pipeline. You will work closely with the Content Manager, product, sales, design and growth teams.

This is a 12-month contract-to-hire role. It suits someone who wants real ownership from day one and who is confident that their work will speak for itself. Conversion to a permanent role is based on performance and business fit.

WHAT YOU WILL OWN

• Content strategy and roadmap: Build and run the editorial calendar across TrackoBit, TrackoField and TrackoMile, tied to audience, search intent and business goals.
• Team leadership: Guide, mentor and review a team of writers. Set the quality bar for tone, structure, accuracy and depth, and get work approved with fewer revision rounds.
• High-impact content: Create and oversee landing pages, long-form blogs, case studies, whitepapers, email copy and product messaging. Where it matters, write the flagship pieces yourself.
• Complex tech to clear messaging: Turn GPS telematics, field workforce automation and delivery logistics into content that a fleet owner, operations head or CXO finds clear and credible.
• SEO and performance: Use keyword research, search intent and analytics (traffic, CTR, engagement, conversions) to decide what to write, what to fix and what to retire.
• Content ROI: Co-own the measurement of what content delivers in leads, pipeline and revenue influence, and report it clearly.
• Brand voice: Keep messaging consistent across all three products and every channel.
• Cross-functional partnership: Work with product, sales, support, design and growth to keep content accurate, on-brand and campaign-ready. Align with the social media team as needed.
• Fresh thinking: Bring in new formats, ideas and smart use of AI tools to increase output without lowering quality.

WHAT SUCCESS LOOKS LIKE

• First 30 days: Audit existing content, map keyword and messaging gaps, and understand all three products and their buyers.
• First 90 days: A working editorial calendar, a clear review process for the team, and visible gains in content quality and turnaround time.
• By month 6 to 12: Measurable impact on organic traffic, lead quality and content-attributed pipeline, and a team that can deliver without heavy rewrites.

WHAT WE ARE LOOKING FOR

• 6+ years of B2B content experience (IT/SaaS preferred), with at least 5 years directly relevant
• At least 2 years of managing or mentoring writers
• Excellent writing, editing and storytelling skills, with a strong eye for clarity and accuracy
• Solid grasp of content strategy, SEO and conversion copywriting
• Comfort with analytics and the ability to link content to business outcomes
• Ability to work in a fast-moving environment with multiple stakeholders, including senior leadership
• A portfolio of published work you can walk us through

Bonus: experience in fleet management, field force or logistics domains; hands-on use of AI tools in content workflows; CRM or product marketing content.

QUALIFICATIONS

Graduate in any discipline (English, Journalism, Communications or Marketing preferred).

LOGISTICS

• Location: Noida (WFO). Delhi/NCR-based or ready to relocate
• Engagement: Contract-to-hire, 12 months
• Notice period: Immediate to 30 days
• Openings: 1

WHY THIS ROLE IS WORTH IT

• You own content for products used by industry leaders, and your work is read by real buyers
• You lead a team and shape how content is run, rather than following a set playbook
• You are measured on outcomes, and strong performance leads to a permanent seat
• You work in a fast, ambitious marketing team that values content

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.