Senior Content Writer

BrightRays; Dadri; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Smart Casuals

Semi-Formals

Job summary

BrightRays is seeking a Senior Content Writer to anchor our Content team as a subject-matter authority and editorial lead. This role combines storytelling with brand voice, SEO strategy, and AI-augmented workflows, and requires owning content quality end-to-end and mentoring a growing team.

The position is onsite in Uttar Pradesh, Dadri, with a Monday–Friday schedule from 9:00 AM to 5:00 PM. Compensation ranges from ₹6 to ₹10 LPA, depending on experience, portfolio, and fit.

Qualifications

• 5–10 years of professional experience in content writing, copy editing, or digital publishing.
• Proven mentoring or leadership of junior writers, or reviewing/editing at scale.
• Expert command of grammar, punctuation, and structural flow.
• Advanced hands-on experience with AI tools for content and image generation.
• Strong knowledge of SEO tools (Ahrefs, Semrush) and CMS platforms.
• Ability to manage multiple content streams and deadlines with minimal oversight.
• Strategic thinking to align content with brand positioning and business goals.

Responsibilities

• Plan, write, and edit long-form content across multiple niches, primarily through manual writing, using AI tools only in limited capacity.
• Own SEO strategy for assigned content areas, including keyword research and on-page optimization.
• Set and enforce editorial standards for grammar, tone, structure, and brand voice.
• Review drafts submitted by junior writers as the final quality checkpoint.
• Define and document best-practice AI workflows and train the team.
• Mentor junior and associate writers on structuring, research, and tool usage.
• Collaborate with Content Manager on calendars, briefs, and strategic direction.
• Troubleshoot and resolve content quality issues and escalations independently.
• Stay current on SEO tools, AI content tools, and industry trends; recommend process improvements.

Skills

Content writing

Editing

SEO strategy

Mentoring

Project management

Tools

Ahrefs

Semrush

AI tools

CMS platforms

Job description

BrightRays is looking for a Senior Content Writer to anchor our Content team as a subject-matter authority and editorial lead. This role suits an experienced storyteller who combines deep writing craft with strong judgment on brand voice, SEO strategy, and AI-augmented workflows. We are looking for someone ready to own content quality end-to‑end and mentor a growing team.

• Role: Senior Content Writer
• Work Model: Onsite, Monday-Friday, 9:00 AM-5:00 PM
• Compensation: ₹6-10 LPA (based on experience and portfolio)
• Dress Code: Smart Casuals / Semi-Formals

Job Description:

• Independently plan, write, and edit long-form content (blogs, articles, website copy, email, social) across multiple niches, primarily through manual writing, using AI tools only in a limited, supporting capacity (e.g., idea generation or image generation).
• Own SEO strategy for assigned content areas, including keyword research, on-page optimization, and performance tracking using tools like Ahrefs and Semrush.
• Set and enforce editorial standards for grammar, tone, structure, and brand voice across the team's output.
• Review and refine drafts submitted by junior writers prior to their submission to the Content Manager, serving as the final quality checkpoint.
• Define and document best-practice workflows for limited, responsible AI use in content creation, and train the team on them.
• Mentor and upskill junior and associate writers on structuring, research, and tool usage.
• Partner directly with the Content Manager on content calendars, briefs, and strategic direction, not just execution.
• Troubleshoot and resolve content quality issues, inconsistencies, and escalations independently.
• Stay current on SEO tools, AI content tools, and industry trends, and apply strong, hands-on SEO expertise consistently across all content, recommending process improvements where relevant.

We're Looking For:

• 5-10 years of professional experience in content writing, copy editing, or digital publishing, with a strong portfolio spanning long-form and multi-niche writing.
• Proven experience mentoring or leading junior writers, or reviewing/editing others' work at scale.
• Expert command of grammar, punctuation, and structural flow able to spot and fix issues instantly.
• Advanced, hands-on experience with AI tools for both content generation and image generation, including building workflows around them.
• Strong working knowledge of SEO research tools (Ahrefs, Semrush) and CMS platforms.
• Ability to independently manage multiple content streams and deadlines with minimal oversight.
• Strategic thinking able to align content with brand positioning and business goals, not just execute briefs.

What You’ll Gain:

• Ownership of content strategy and quality across multiple niches.
• A leadership track follwing to direct path toward Content Manager/Lead roles.
• High-visibility portfolio work and mentorship responsibilities.
• Influence over how AI tools are integrated into the team's workflow.

For any more queries, please reach out to [e-mail]