Content Lead

TARASRI by Tibarumal Gems & Jewels; Hyderabad; On-site; INR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Direct access to owner

Established creative team

Exposure to multiple brands

Ownership of content function

Job summary

Tara Sri / Tibarumal Gems & Jewels seeks a content direction lead in Hyderabad. This role is not shooting or designing; you will translate business ideas into actionable briefs and guide a creative team to deliver premium brand content.

You will own the content calendar, enforce timelines, and ensure every piece meets the brand's refined standard before going live. Collaboration with marketing partners is essential.

Qualifications

• 4+ years running content or social media for premium or luxury brands (jewellery, fashion, hospitality, etc).
• Experience directing photographers, designers and writers.

Responsibilities

• Translate business objectives into clear creative briefs.
• Direct photographers, designers and writers to execute content to a high standard.
• Build and manage monthly content calendar across brands and platforms.
• Set timelines and keep projects moving.
• Review content before release to ensure premium tone.

Skills

Content direction

Creative leadership

Project management

Written English

Tools

Content calendars

Job description

Job Description:

Company: Tibarumal Gems & Jewels / Tara Sri Location: Hyderabad Work mode: Full-time, In-office Experience: 4+ years

About Tara Sri

Tara Sri is an eleventh-generation premium jewellery house based in Hyderabad, with a flagship store and curated jewellery exhibitions across 21 cities in Andhra Pradesh and Telangana.

About the Role

We already have a photographer‑videographer, writer, designer and support team in place.

What we need is the person in the middle — someone who can take a business idea, turn it into a clear and executable creative brief, direct the team, and make sure the final work is right before it reaches the owner or goes live.

This is a content direction and ownership role, not a shooting or designing role.

What You’ll Do

• Translate business objectives and campaign ideas into clear, reference‑led creative briefs.
• Direct photographers, designers and writers to execute content to a high standard.
• Build and manage the monthly content calendar across brands and platforms.
• Set timelines, follow up with the team and keep projects moving.
• Review every piece of content before it reaches the owner or goes public.
• Ensure content is grammatically correct, visually polished and aligned with the brand’s premium tone.
• Think about the role of every piece of content — whether it is designed for awareness, education, trust or conversion.
• Decide where content should run, in what format, and what action the audience should take.
• Work closely with the performance marketing partner on creative requirements for Meta and Google.
• Maintain a consistently premium visual and editorial standard across campaigns.

What We’re Looking For

• 4+ years of experience running content or social media for a premium or luxury brand — jewellery, fashion, hospitality, real estate or a similar category.
• Demonstrated experience personally directing photographers, designers and creative teams.
• Strong visual judgement and the ability to explain why one creative execution works better than another.
• Excellent written English and a strong eye for grammatical and editorial errors.
• Strong organisational and project‑management skills.
• Someone who is proactive, persistent and comfortable following up with creative teams to get work completed.
• Someone who can confidently challenge weak work and protect the quality of the brand.
• Someone who can work independently and turn broad ideas into clear execution plans.

This Role May Not Be For You If

• You are primarily looking to be the person shooting, designing or appearing in the content yourself.
• Your experience is limited to performance advertising rather than brand content.
• You need detailed instructions before taking ownership of a project.
• You are uncomfortable giving constructive feedback or pushing back on work that does not meet the required standard.

What You’ll Get

• Direct access to the owner and the opportunity to work without multiple layers of approval.
• An existing creative team to work with.
• Exposure to multiple brands, retail, bridal and exhibition campaigns across 21 cities.
• The opportunity to shape the content function of a long-established jewellery business.
• A high‑ownership role where your creative judgement directly influences the brand.