Content Writer

Grip Invest; Gurugram District; On-site; INR 400,000 - 650,000; Full time

Job summary

Astranova Mobility in Haryana seeks a content specialist to write website pages, blogs, and product descriptions, and to craft campaigns for emails and push messages.

You will plan content calendars, perform keyword research, optimize pages for SEO, and publish with Strapi CMS while coordinating with design and SEO teams.

Ideal candidates have 2–3 years of SEO content experience and a finance background; strong writing, project management, and familiarity with AI tools for optimization are a plus.

Qualifications

• 2–3 years of SEO content writing experience.
• Strong understanding of SEO principles and keyword research.
• Familiarity with SEO tools like Google Search Console, GA4, SEMrush, etc.
• Eagerness to learn and take initiative on emerging areas like GEO, AEO.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Write content for the website, including blogs, product descriptions, and other web pages.
• Write copy for Email, WhatsApp, RCS and Push Notification campaigns geared toward driving conversions.
• Plan and execute the content calendar for the website, including keyword research and preparing content requirements.
• Assign tasks to freelancers and ensure timely delivery of articles.
• Conduct quality checks on freelancer-delivered content to ensure it meets our publishing standards.
• Publish content on the website using Strapi CMS.
• Maintain content records and track performance through regular reporting and analysis.
• Coordinate with design/SEO teams to ensure content aligns with on-page optimisation and visual requirements.
• Monitor content performance (traffic, rankings, engagement) and refine strategy based on insights.

Skills

SEO content

Content calendar

Freelancer management

CMS (Strapi)

Google Analytics

AI tools

Project management

Education

B.Com/M.Com

Tools

Strapi CMS

SEMrush

Google Analytics GA4

Job description

• 1. Write content for the website, including blogs, product descriptions, and other web pages.
• 2. Write copy for Email, WhatsApp, RCS and Push Notification campaigns geared toward driving conversions.
• 3. Plan and execute the content calendar for the website, including keyword research and preparing content requirements.
• 4. Assign tasks to freelancers and ensure timely delivery of articles.
• 5. Conduct quality checks on freelancer-delivered content to ensure it meets our publishing standards.
• 6. Publish content on the website using Strapi CMS.
• 7. Maintain content records and track performance through regular reporting and analysis.
• 8. Coordinate with design/SEO teams to ensure content aligns with on-page optimisation and visual requirements.
• 9. Monitor content performance (traffic, rankings, engagement) and refine strategy based on insights.

Experience & Qualifications:

• 1. Graduation in Finance, Commerce (B.Com/M.Com), or Business Studies.
• 2. 2–3 years of experience writing website content, with a focus on long-form SEO content.
• 3. Strong understanding of finance and financial products such as stocks, mutual funds, and bonds will be a plus.
• 4. Excellent written and verbal communication skills.
• 5. Strong understanding of SEO principles — keyword research, on-page optimisation,
• 6. Familiarity with SEO tools like Google Search Console, GA4, SEMrush, etc. is a plus.
• 7. Eagerness to learn and take initiative on emerging areas like GEO, AEO, and
• 8. Working knowledge of AI tools (Claude, ChatGPT, etc.) for content optimisation, SEO research, and image generation.
• 9. .Ability to manage multiple projects and meet deadlines