Content & Demand Generation Marketer (AI‐Enabled)

NStarX Inc.; Hyderabad; Hybrid; INR 1,200,000 - 2,400,000; Full time

Job summary

NSTARX is seeking a hands-on Content & Demand Generation Marketer (AI‑Enabled) to own content production, SEO alignment, and AI-assisted workflows from Hyderabad. You will craft credible narratives on AI/engineering topics and collaborate with Sales, Engineering, and Leadership across the US, India, Spain, and Canada.

You will build and optimize campaigns to generate MQLs, manage landing pages and CTAs, and drive pipeline with data-driven insights, all while maintaining brand voice and scalable

Qualifications

• 3–5 years of B2B marketing experience, preferably in technology, SaaS, IT services, or AI/data companies.
• A strong writing portfolio, including technical or long-form content aimed at enterprise audiences.
• Working knowledge of SEO fundamentals and a clear understanding of GEO and how AI search engines surface and cite content.
• Hands-on experience with AI tools (LLMs, AI writing and research assistants, agent and workflow builders).
• Experience with a CRM and marketing automation platform (HubSpot, Salesforce, or similar) and analytics tools (GA4, Search Console, Semrush or Ahrefs).
• Comfort working with global stakeholders across time zones, with excellent written English.

Responsibilities

• Content Creation & Technical Writing for blogs, whitepapers, case studies, landing pages, emails, and LinkedIn content.
• Translate complex AI/engineering concepts into credible narratives with engineers and architects.
• Support events content and post-event materials; maintain brand voice and content calendar; SEO & GEO optimization.

Skills

B2B marketing

Technical writing

SEO fundamentals

AI tools experience

CRM & marketing automation

English proficiency

Tools

HubSpot

Salesforce

GA4

Search Console

Semrush/Ahrefs

n8n

Zapier

Make

Job description

Content & Demand Generation Marketer
(AI‑Enabled)

Experience: 3–5 years in B2B marketing
Requirement: Full‑Time
Location: Hyderabad (hybrid / on‑site,TBC)

ABOUT NSTARX

NStarX is an AI-native product and platform engineering company operating under a “Service as Software” model. We help enterprises move from AI experimentation to production outcomes. We are backed by SHI International and are an NVIDIA SVAR partner. Our marketing function is built to turn technical depth into pipeline.

ABOUT THE ROLE

We’re looking for a hands‑on marketer who can write credibly about complex AI and engineering topics and build the systems that turn that content into marketing qualified leads (MQLs). You will own content production end to end, optimize it for both traditional search and AI‑driven discovery, and use the latest AI tools to automate the repetitive parts of the marketing workflow so we can scale output without scaling headcount.
Collaborates with: Sales, Engineering, and Leadership teams across the US, India, Spain, and Canada.

KEY RESPONSIBILITIES

Content Creation & Technical Writing

• • Write and edit blog posts, whitepapers, case studies, solution briefs, landing pages, email nurture sequences, and LinkedIn thought‑leadership content aimed at enterprise buyers (CIOs, CTOs, CDOs, and VPs of Engineering and Data).
  • Translate technical concepts (agentic AI, context engineering, data platforms, GPU‑accelerated workloads) into clear, credible narratives by working with engineers and solution architects.
  • Support the Executive Roundtable Dinner series and similar events with pre‑and post‑event content: invitations, summaries, and follow‑up assets.
  • Maintain brand voice, messaging consistency, and a content calendar tied to pipeline goals. SEO & GEO (Generative Engine Optimization)
  • Run keyword and topic research, on‑page optimization, technical SEO checks, and content refreshes.
  • Optimize content for visibility in AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews) through structured content, entity clarity, schema markup, citations, and authoritative source‑building.
  • Track organic rankings, AI citation and share‑of‑voice, and traffic‑to‑lead conversion, and report on them
    regularly.

Lead Generation & Demand Programs

• • Build and run campaigns (content syndication, email, LinkedIn, webinars, gated assets) that generate MQLs against defined targets.
  • Create landing pages, forms, and CTAs, and A/B test them to improve conversion.
  • Work with Sales to define MQL/SQL criteria, hand off leads cleanly, and close the feedback loop on leadquality.
  • Support account‑based marketing by producing tailored content for named target accounts.

AI-Enabled Marketing Automation

• • Design and maintain AI‑assisted workflows for content drafting, repurposing, research, enrichment, lead scoring, reporting, and social distribution.
  • Evaluate and adopt new AI tools and agents, and document the playbooks so the team can reuse them.
  • Connect the marketing stack (CRM, marketing automation, analytics, enrichment tools) using no‑code and low‑code tools (n8n, Zapier, Make) and light scripting where useful.
  • Keep humans in the loop on quality, accuracy, and brand safety.

Analytics & Reporting

• • Own a marketing dashboard covering traffic, engagement, MQLs, conversion rates, cost per lead, and content‑attributed pipeline.
  • Turn the data into recommendations on what to double down on and what to stop.

REQUIRED QUALIFICATIONS

• 3–5 years of B2B marketing experience, preferably in technology, SaaS, IT services, or AI/data companies.
• A strong writing portfolio, including technical or long‑form content aimed at enterprise audiences.
• Working knowledge of SEO fundamentals and a clear understanding of GEO and how AI search engines surface and cite content.
• Hands‑on experience with AI tools (LLMs, AI writing and research assistants, agent and workflow builders) and examples of workflows you’ve automated.
• Experience with a CRM and marketing automation platform (HubSpot, Salesforce, or similar) and with analytics tools (GA4, Search Console, SEO platforms such as Semrush or Ahrefs).
• Comfort working with global stakeholders across time zones, with excellent written English.

PREFERRED QUALIFICATIONS

• Background in or strong familiarity with AI, data engineering, cloud, or enterprise software topics.
• Experience with ABM, event marketing, or executive‑audience programs.
• Basic scripting skills (Python or JavaScript) or API‑based automation experience.
• Experience with design tools (Canva, Figma) for lightweight asset creation.

WHAT SUCCESS LOOKS LIKE

• First 30 days: Learn the NStarX offerings, ICP, and messaging; audit existing content and SEO/GEO baseline; ship the first assets.
• First 90 days: Run a consistent content cadence, launch at least two AI‑enabled workflows, and have live SEO/GEO improvements on priority pages.
• First 6–12 months: Measurable growth in organic traffic, AI‑search visibility, and MQL volume and quality, with a documented, repeatable marketing automation playbook.

WHY JOIN NSTARX

• Work directly with the CRO and leadership on an AI-native marketing function.
• Real ownership: your work shows up in the pipeline, not just in dashboards.
• Exposure to cutting‑edge AI, NVIDIA, and enterprise transformation work.
• A global team and a high‑learning, high‑accountability culture.