Content Creator

Publicis Groupe; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Publicis Groupe in Mumbai is seeking an experienced Content Creator to join the team on a full-time basis. You will craft engaging, social-first content across Fashion, Lifestyle, Finance, and Cybersecurity, and adapt fluently in English and Hindi.

The role requires delivering content in multiple formats (Reels, Shorts, posts, stories, and long-form video), maintaining brand voice, and collaborating with design, marketing, and subject-matter teams to ensure accuracy and impact.

Qualifications

• 4–6 years of proven content creator experience across multiple categories.
• Ability to write and adapt content fluently in English and Hindi.
• Experience producing social-first content in formats like Reels, Shorts, carousels, stories.
• Portfolio/showreel demonstrating range across Fashion, Lifestyle, Finance, and Cybersecurity.

Responsibilities

• Conceptualize and script original social-first content across multiple verticals.
• Produce content in short-form videos, static posts, carousels, stories, and long-form videos.
• Maintain a content calendar aligned with brand and campaigns.
• Collaborate with design, marketing, and SMEs for accuracy.
• Monitor performance and iterate content strategy based on data.
• Ensure brand tone and visual consistency across platforms.
• Coordinate with influencers and vendors as required.

Skills

Content creation

Editing tools

Social media know-how

Bilingual English/Hindi

Storytelling

Scripting

Independent work

Portfolio/showreel

Tools

Canva

Adobe Creative Suite

Video editing software

Job description

Publicis Groupe is looking for an experienced Content Creator to join its team on a full-time basis in Mumbai. The ideal candidate will have 4-6 years of hands-on experience creating engaging, social-first content and will be responsible for producing high-quality content across Fashion, Lifestyle, Finance, and Cybersecurity categories. The role demands strong bilingual proficiency in English and Hindi, along with the versatility to work across all formats of social media content.

Key Responsibilities

• Conceptualize, script, and create original social-first content across Fashion, Lifestyle, Finance, and Cybersecurity verticals
• Produce content in multiple formats, including short-form videos (Reels/Shorts), static posts, carousels, stories, and long-form video content
• Write and adapt content fluently in both English and Hindi to cater to a diverse audience
• Stay current with social media trends, platform algorithms, and audience behavior to ensure content remains relevant and engaging
• Collaborate with design, marketing, and subject-matter teams to ensure content accuracy, especially for specialized topics like Finance and Cybersecurity
• Plan and maintain a content calendar aligned with brand and campaign objectives
• Monitor content performance metrics and iterate on content strategy based on data-driven insights
• Ensure brand tone, voice, and visual consistency across all platforms
• Coordinate with influencers, videographers, or external vendors as required for content production

Required Skills & Qualifications

• 4-6 years of proven experience as a Content Creator, preferably with exposure to multiple content categories
• Demonstrated ability to create content across Fashion, Lifestyle, Finance, and/or Cybersecurity domains
• Strong command over both English and Hindi, spoken and written
• Proven track record of producing social-first content across all major formats (short-form video, static, carousel, stories, long-form)
• Hands-on experience with content creation and editing tools (e.g., video editing software, Canva, Adobe Creative Suite, or similar)
• Strong understanding of social media platforms (Instagram, YouTube, LinkedIn, etc.) and their content best practices
• Ability to simplify complex topics (such as Finance and Cybersecurity) into engaging, digestible content
• Excellent storytelling, scripting, and communication skills
• Ability to work independently and manage multiple content pipelines simultaneously
• A strong portfolio or showreel demonstrating range across the required content categories

Preferred Attributes

• Prior experience creating content for finance or cybersecurity brands is a strong plus
• An eye for current trends, memes, and pop culture relevant to social platforms
• Strong organizational skills with the ability to meet deadlines in a fast-paced environment