Content and Digital Marketing Executive

The Digital Fifth; Maharashtra; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Digital Fifth is seeking a Content & Digital Marketing Executive in Mumbai to shape our brand narrative and drive lead generation through optimized campaigns. You will create, manage, and optimize content across platforms, aligning with BFSI objectives and collaborating with consulting, marketing, and tech teams to deliver high-impact materials.

Role emphasizes storytelling, SEO-driven content, and social engagement to position The Digital Fifth as a thought leader in BFSI digital

Qualifications

• MBA/BA/MA or equivalent required; 2 years BFSI/fintech/content marketing experience preferred.
• Experience of 2 years in BFSI, fintech, consulting or digital transformation-focused content creation.
• Immediate Joiners Preferred.
• Deep understanding of BFSI markets, including trends in fintech, digital banking, and digital transformation.
• Strong digital marketing acumen with expertise in content marketing and lead generation.
• Proven ability to write both technical and non-technical content with clarity and impact.
• Strong research skills with the ability to convert complex topics into storytelling.
• Knowledge of SEO principles, funnel management, and digital marketing strategies.
• Excellent collaboration skills - cross-functional work with consulting, marketing, and technical teams.
• Passion for storytelling, industry analysis, and driving engagement through content.

Responsibilities

• Content Strategy & Development: Research, write, edit high-quality content (newsletter articles, LinkedIn posts, industry reports, whitepapers, PR content).
• Digital Marketing & Funnel Management: Plan and execute content-driven campaigns to generate and nurture leads; optimize funnel from awareness to conversion.
• SEO & Digital Presence: Develop SEO-driven content strategy and optimize website content, blogs, and reports for search visibility.
• Social Media & Campaign Execution: Create LinkedIn articles and social content to establish the firm as a BFSI digital-transformation thought leader.

Education

MBA, BBA, B.Tech, MA (Mass Communication), or BA/MA (Journalism) or any equivalent qualification

Job description

About The Digital Fifth

The Digital Fifth is a premier digital transformation consulting firm specializing in Banking, Financial Services, and Insurance (BFSI). With deep expertise in fintech, digital banking, and emerging technologies, we help BFSI organizations drive innovation, streamline operations, and achieve business excellence.

We are looking for a proactive and strategic Content & Digital Marketing Executive to shape our brand narrative, create impactful content, drive lead generation through optimized digital marketing campaigns and establish The Digital Fifth as a thought leader in BFSI digital transformation.

Role Overview

As a Content & Digital Marketing Executive, you will drive our content strategy while ensuring its alignment with business goals and audience needs. You will be responsible for creating, managing, and optimizing content across multiple platforms, executing digital marketing campaigns, and enhancing lead generation through SEO and funnel management. You will work closely with consulting, marketing, and technical teams to produce high-impact content that educates, engages, and drives business growth.

Key Responsibilities

1. Content Strategy & Development

• Research, write, and edit high-quality content, including:

1. Newsletter articles
2. LinkedIn blog posts
3. Industry reports
4. Whitepapers
5. PR content

• Develop compelling product decks and marketing collateral using insights from reports and consulting engagements.
• Translate complex BFSI and fintech concepts into engaging and accessible content for different audience segments.

2. Digital Marketing & Funnel Management

• Plan and execute content-driven marketing campaigns to generate and nurture leads.
• Utilize website content, SEO, and social media to optimize the marketing funnel from awareness to conversion.

3. SEO & Digital Presence

• Develop an SEO-driven content strategy to enhance website visibility and drive organic traffic.
• Optimize website content, blogs, and reports with best-in-class SEO practices to improve search rankings.

4. Social Media & Campaign Execution

• Develop engaging LinkedIn articles and social media content to establish The Digital Fifth as a trusted voice in BFSI digital transformation.
• Align content with industry trends, fintech advancements, and consulting insights to maximize reach and engagement.

Qualifications, Skills and Experience Required:

• MBA, BBA, B.Tech, MA (Mass Communication), or BA/MA (Journalism) or any equivalent qualification.
• Experience of 2 years in BFSI, fintech, consulting or digital transformation-focused content creation.
• Immediate Joiners Preferred.
• Deep understanding of BFSI markets, including trends in fintech, digital banking, and digital transformation.
• Strong digital marketing acumen with expertise in content marketing and lead generation.
• Proven ability to write both technical and non-technical content with clarity and impact.
• Strong research skills with the ability to convert complex topics into compelling narratives.
• Knowledge of SEO principles, funnel management, and digital marketing strategies.
• Excellent collaboration skills - ability to work cross-functionally with consulting, marketing, and technical teams.
• Passion for storytelling, industry analysis, and driving engagement through content.

Location:

Mumbai, India (Onsite)

Compensation:

Best in industry

Why Join The Digital Fifth?

• Industry Leadership - Work with one of India's most respected digital transformation consulting firm within BFSI.
• Cutting-Edge Insights - Get direct exposure to fintech innovation, neobanking, and emerging technologies.
• Startup Culture - Opportunity to work in a fast-growing, high-impact environment.
• Growth & Learning - Work on impactful projects that shape the future of BFSI digital transformation.

Join us in shaping the future of BFSI digital transformation through powerful content and strategic marketing!