Consumer & Shop Insights Assoc Manager

PepsiCo Inc.; Hyderabad; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

PepsiCo Inc. is seeking a proactive project coordinator to manage end-to-end delivery across sectors, Global Insights, and GBS teams in Hyderabad. You will be the go-to SME for 360AO tools, crafting compelling, story-led presentations of insights to local and global PepsiCo teams.

You will synthesize large-scale data and human drivers into narratives, build complete analyses, and mentor the team to elevate 360AO capabilities through coaching and sharing best practices.

Qualifications

• Experience in Trends and Foresight projects (e.g., pre/post COVID impact, consumer trend changes).
• Experience with Big Data or social listening tools preferred.
• Experience on flavor innovation, trending ingredients, health benefits, consumer behavior.
• Strong written communication, especially in PowerPoint and email.
• Strong verbal and written communication in English and Arabic.
• Ability to run consumer research analyses using various data sources.
• Ability to learn quickly new tools and work with self-serve platforms.

Responsibilities

• Oversee end-to-end project coordination between sector owners, Global Insights and GBS teams.
• Act as SME on 360AO tools and present insights to PepsiCo teams.
• Lead delivery of analyses and one-page summaries for projects.

Skills

Trends and foresight

Big Data / Social listening

Flavor innovation / consumer trends

Written communication (PowerPoint &amp

English & Arabic communication

Consumer research analyses

Learning new tools quickly

Tools

PowerPoint

Self-serve platforms

Big Data / Social listening tools

Job description

Overview

• Act as the day-to-day point of contact for active projects, overseeing end-to-end coordination between stakeholders (Sector owners, Strategic Global Insights, GBS teams) and external agencies where required. Responsibilities include brief alignment, proposal coordination, execution, and delivery of results.
• Serve as the subject-matter expert on how different 360AO tools are integrated to answer business questions in a compelling and engaging way. This includes creating story-led PowerPoint decks and presenting insights to local and global PepsiCo business teams.
• Core Expertise & Tools Change Compass framework (PepsiCo trends framework): Leverage self-serve tools to deliver insights based on stakeholder requests and connect relevant data sources across 360AO

Responsibilities

Project Delivery

• Brief & Proposal Alignment: Clearly define the business issue, secure internal sign-offs, and design the research path (tools, analysis approach, timelines, and agency scope where applicable)
• Execution: Ensure strong connectivity with analysis teams and/or agencies to deliver high-quality, in-depth outputs
• Delivery & Storytelling: Synthesize BIG data (what is happening) and THICK data (human motivations and drivers) into compelling narratives
• Own the creation of complete analyses and one-page summaries for all projects conducted
  

People Responsibilities

• Manage the GBS 360AO team (currently 1 analyst) responsible for delivering ad-hoc queries from Sectors throughout the year
• Build and elevate 360AO capability within the team through coaching, training, and sharing best practices
  

Supporting AO / Strategic Insights Global agenda

Define ways of working within GBS/ Strategic Growth Insights / sectors to deliver high quality and inspiring outputs

Qualifications

• Experience in working onTrends and Foresight projectE.g.Pre and Post COVID impact, consumer trend changes, etc.
• Experience inBig Data / Social listening toolsis preferred.
• Experience in projects involving flavor innovation, trending ingredients, health benefits, consumerbehavior.
• Demonstrated skills with written communication – especially in PowerPoint andemail
• Strong verbaland writtencommunication–Englishand Arabic
• Ability to run consumer research analyses alone by leveraging various available datasources
• Ability tolearn quickly new tools and start working in thedifferent waysenabled by these tools (leveragethe self-serve platforms)