Consultant - R01571575

Brillio

Pune District

On-site

INR 1,200,000 - 1,800,000

Full time

14 days+

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Job summary

Brillio is seeking a skilled Salesforce Marketing Cloud (MC Advanced) and Data Cloud professional to design, implement, and optimize customer engagement solutions. You will orchestrate journeys across Email, SMS, Mobile Push, and Web, using AMPscript, SSJS, HTML, CSS, and SQL to deliver personalized communications.

Collaborate with stakeholders to define use cases and campaign strategies, and integrate Data Cloud with Marketing Cloud and other Salesforce Clouds.

Qualifications

Experience with Salesforce Marketing Cloud (MC Advanced) and Data Cloud.
Strong skills in designing, implementing, and optimizing customer engagement solutions.

Responsibilities

Design and implement Marketing Cloud Advanced solutions across Email Studio, Journey Builder, and related tools.
Develop and manage multi-channel customer journeys across Email, SMS, Mobile Push, and Web.
Build personalized communications using AMPscript, SSJS, HTML, CSS, and SQL.
Configure and optimize Marketing Cloud Advanced features including Einstein Engagement and Advanced Automation.
Lead audience segmentation and activation using Data Cloud.
Integrate Data Cloud with Marketing Cloud and Salesforce Core Clouds.
Create Calculated Insights, Data Actions, and Real-Time Customer Profiles.
Collaborate with stakeholders to define use cases and campaign strategies.
Improve campaign performance via analytics, A/B testing, and engagement insights.
Ensure platform scalability, governance, privacy, and compliance.

Skills

Email Studio

Journey Builder

Automation Studio

Content Builder

Mobile Studio

Advertising Studio

Contact Builder

Audience Builder

AMPscript

SSJS

SQL

HTML5/CSS3

Campaign management

Personalization

Customer journey orchestration

Marketing Cloud Advanced Edition

REST/SOAP APIs

Data Cloud

Tools

Git

CI/CD

DevOps practices

ETL/Data Migration

REST/SOAP APIs

Salesforce Platform Integration

External Data Source Integrations

Job description

Job requirements

Marketing cloud (skill sets - MC Advanced+Data Cloud) Job Summary

We are seeking a highly skilled Salesforce Marketing Cloud (MC Advanced) and Data Cloud professional with strong experience in designing, implementing, and optimizing customer engagement solutions. The ideal candidate should possess expertise in Marketing Cloud Engagement, Data Cloud, customer journey orchestration, audience segmentation, personalization, and marketing automation while leveraging unified customer data for business outcomes.

Key Responsibilities

Design and implement Marketing Cloud Advanced solutions using: Email Studio Journey Builder Automation Studio Content Builder Mobile Studio Advertising Studio Interaction Studio / Personalization
Develop and manage multi-channel customer journeys across Email, SMS, Mobile Push, and Web channels.
Build dynamic and personalized communications using AMPscript, SSJS, HTML, CSS, and SQL.
Configure and optimize Marketing Cloud Advanced features including: Unified SMS Conversations Path Experimentation Einstein Engagement Features Advanced Automation Capabilities
Lead audience segmentation, activation, and customer engagement strategies using Salesforce Data Cloud.
Implement Data Cloud data ingestion, harmonization, identity resolution, profile unification, and activation.
Integrate Data Cloud with Marketing Cloud, Sales Cloud, Service Cloud, external systems, and data sources.
Develop Calculated Insights, Data Actions, and Real-Time Customer Profiles within Data Cloud.
Collaborate with business stakeholders to define use cases, campaign strategies, and customer experience improvements.
Optimize campaign performance through analytics, reporting, A/B testing, and customer engagement insights.
Ensure platform scalability, governance, privacy, and compliance standards are maintained.

Required SkillsSalesforce Marketing Cloud

Strong experience with: Email Studio Journey Builder Automation Studio Content Builder Mobile Studio Advertising Studio Contact Builder Audience Builder
Advanced knowledge of: AMPscript SSJS SQL HTML5/CSS3
Experience in campaign management, personalization, and customer journey orchestration.
Experience with Marketing Cloud Advanced Edition capabilities.

Salesforce Data Cloud

Expertise in: Data Streams Data Mapping Data Model Objects (DMOs) Identity Resolution Data Harmonization Unified Customer Profiles Segmentation Data Actions Calculated Insights Activation Targets
Experience integrating Data Cloud with Marketing Cloud and Salesforce Core Clouds.
Understanding of real-time customer engagement and activation frameworks.

Integration & Technical Skills