CMS & Ecommerce Platform Lead

Copods; Pune District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Copods is hiring a CMS & Ecommerce Platform Lead (Wordpress, Shopify, Sanity, Webflow) in Pune. You will own end-to-end website content and storefront operations, balancing CMS architecture with merchandising and conversion optimization.

The role blends technical and operational responsibilities, collaborating with engineering, design, and marketing to enable scalable content models and high-performance storefronts.

Qualifications

• 6+ years managing a CMS and/or ecommerce platform with traditional and headless systems.
• Hands-on experience with REST/GraphQL and API-driven content delivery.
• Strong knowledge of product catalog management, merchandising, and promotions setup.
• Experience with templates, taxonomy, and metadata standards across web properties.

Responsibilities

• Own the CMS platform architecture, templates, and content governance across web, app, and storefronts.
• Manage content modeling, API-driven delivery, and headless integration with front-end teams.
• Oversee store merchandising, catalog setup, pricing rules, and inventory sync with ERP/OMS.
• Lead accessibility auditing, performance optimization, and CRO testing for conversions.
• Collaborate with marketing, design, and engineering on campaigns and platform upgrades.

Skills

WordPress

Webflow

Sanity

Shopify

Tools

Contentful

Sanity

Strapi

Shopify

Magento

BigCommerce

Job description

CMS & Ecommerce Platform Lead (Wordpress, Shopify, Sanity, Webflow) Location: Pune, India

CMS & Ecommerce Platform Lead (Wordpress, Shopify, Sanity, Webflow) Location: Pune, India Type: Full-time

About The Role

We're looking for a CMS & Ecommerce Lead to own our website content platform and online storefront end-to-end. You'll manage everything from site architecture and content operations to product merchandising, checkout experience, and conversion optimization. This is a hybrid technical/operational role for someone who's equally comfortable managing/developing a CMS content model and analyzing funnel drop-off on the product listing page.

What You'll Do

CMS & Content Operations

• Own the CMS platform — traditional or headless (e.g., Shopify, WordPress, Webflow, Contentful, Sanity, Strapi, Magento) including architecture, templates, and content governance
• Evaluate and drive decisions around headless/composable CMS architecture where it improves flexibility, omnichannel delivery, or front-end performance
• Manage the site's information architecture, ensuring content is structured for scalability, SEO, and reusability across pages/components
• Manage integrations between the CMS and other tools (analytics, personalization, marketing automation, CRM)
• Evaluate and recommend CMS platform upgrades, migrations, or replacements as the organization scales
• Troubleshoot CMS bugs and liaise with engineering/dev teams on more complex technical issues
• Ensure the website meets accessibility standards (WCAG 2.1/2.2 AA), auditing templates, components, and content for issues like alt text, color contrast, keyboard navigation, and semantic markup
• Manage content modeling and API-driven content delivery for headless implementations, partnering closely with front-end engineering on consumption of the content API
• Define and maintain information architecture, taxonomy, and metadata standards across the site, structured for reuse across web, app, and other channels
• Manage the publishing workflow and QA process for landing pages, campaigns, and product content
• Manage site publishing, domain, DNS, and SSL/hosting configuration, ensuring the site is live, secure, and correctly pointed across environments
• Monitor site performance, page speed, and technical SEO health related to CMS configuration
• Train internal teams on CMS usage and maintain documentation/best practices

Ecommerce & Storefront Management

• Own the online storefront experience — product listing pages, collection pages, checkout flow, and merchandising
• Manage product catalog setup, categorization, pricing rules, and inventory sync with backend systems (ERP/OMS)
• Own site merchandising calendar — homepage takeovers, collections, promotions, and seasonal campaigns
• Monitor site performance, page speed, and mobile experience, partnering with engineering on fixes
• Manage integrations between the storefront and third-party tools (payments, reviews, personalization, email/SMS, analytics)

Cross-functional

• Partner with design and engineering on new page templates, storefront features, and platform upgrades
• Collaborate with marketing on landing page builds for campaigns and promotions

What We're Looking For

• 6+ years managing a CMS and/or ecommerce platform, including experience with both traditional and headless/composable systems (e.g., Contentful, Sanity, Strapi, Shopify Plus, Magento, BigCommerce, Wordpress, WooCommerce)
• Understanding of headless/composable architecture and API-driven content delivery (REST/GraphQL), and when it's the right fit vs. a traditional monolithic CMS
• Hands-on experience with product catalog management, merchandising, and promotions setup
• Hands-on experience with templates, architecture, taxonomy, and metadata standards across the site
• Hands-on experience in JavaScript/Liquid, php language (or platform-equivalent templating language)
• Solid understanding of HTML/CSS; comfortable with light template/theme edits
• Experience running or analyzing A/B tests and CRO experiments
• Strong analytical skills — comfortable in GA4/analytics tools, hubspot, interpreting funnel and conversion data
• Working knowledge of hosting, publishing website, domain management, DNS configuration, and SSL/certificate setup and renewal
• Working knowledge of web accessibility standards (WCAG 2.1/2.2) and experience auditing or remediating sites for compliance
• Detail-oriented with a strong QA mindset, especially around checkout and payment flows
• Project management skills to juggle multiple stakeholders (marketing, design, engineering, ops)

Nice to Have

• Experience with a CMS-to-ecommerce migration or replatform to a headless/composable stack
• Familiarity with headless cms and decoupling front-end from back-end logic
• Experience with international/multi-currency or multi-language storefronts
• Familiarity with personalization or recommendation engines
• Custom plugins, widgets development

Skills: wordpress,webflow,sanity,shopify