CMI Head - FMCG Multinational

Michael Page; Mumbai; On-site; INR 3,500,000 - 5,500,000; Full time

Benefits offered by this job

Competitive salary and benefits package

Professional growth opportunities

Collaborative work culture

Job summary

A leading FMCG company in Mumbai seeks a skilled professional to drive market research strategies and insights. The ideal candidate will have 14-15 years of experience in Consumer Market Insights (CMI), preferably within the CPG industry. Responsibilities include managing teams, delivering actionable insights, and contributing to strategic business decisions. The role offers a competitive salary and a collaborative work environment, with opportunities for professional growth and career advancement.

Qualifications

• 14-15 years of experience in CMI, preferably in the CPG industry.
• Expertise in market research methodologies, including quantitative and qualitative analysis.
• Ability to lead cross-functional projects and manage teams.
• Ability to translate consumer insights into business strategies.

Responsibilities

• Create and lead the local CMI strategy based on business challenges.
• Manage the local team and its budget; develop talent and lead projects.
• Drive consumer insights to influence activation strategies.
• Consolidate analyses to provide strategic recommendations for business growth.
• Collaborate with Zone CMI teams to support international strategy.
• Upskill local teams by sharing CMI expertise and benchmarking insights.

Skills

Market research methodology

Quantitative research

Strategic thinking

Data analysis

Consumer insights

Education

MBA / Masters

Tools

SPSS

Qualtrics

Job description

About Our Client

The company is one of the largest MNCs within the FMCG industry, known for its innovative and high-quality products and tech‑forward approach. With a portfolio of over 20 brands, they operate in multiple categories with market leadership in most of them.

Job Description

Strategy & Governance

• Create, drive, and lead the local CMI strategy based on business challenges
• Build the CMI roadmap (plan, budget) and prioritize key topics, mobilizing resources
• Set up project teams, governance, tools, and methods aligned with India's business strategy
• Manage the local team and its budget; develop talent and lead cross‑functional projects

Insights & Business Activation

• Drive consumer & shopper journey insights to influence activation/Go‑to‑Market strategies
• Consolidate 360° local analyses to generate strategic recommendations
• Integrate market data and consumer insights into studies and business analysis
• Share local insights with Zone CMI teams to support international strategy

Collaboration & Upskilling

• Communicate, advise and influence at the right levels in the organization to impact business decisions
• Upskill local teams by sharing CMI expertise, introducing innovation and leveraging internal and external benchmarking and networking; build and transmit a consumer‑centric culture
• Manage the local team and its budget, develop talents, and manage cross‑functional projects

Key Deliverables

• Delivery of research studies on time with actionable insights from each study
• Focus on ROI‑based planning on media spend and e‑commerce analytics
• Drive insights on offline and strengthen insights for digital channels
• Apply new‑age technologies to reach new consumers
• Utilize social listening tools

The Successful Applicant

A strong candidate should have 14‑15 years of experience with depth of knowledge and application of CMI, preferably in the CPG industry.

Market Research Expertise

• Demonstrates expertise on all types of market research methodology, panel analysis, statistics and big data (experience in quantitative research is a must)
• Oversee the design and execution of primary and secondary research projects, including surveys, interviews, focus groups, and data analysis.
• Utilize statistical and qualitative analysis techniques to extract meaningful insights from raw data.
• Translate consumer trends into meaningful insights.

Brand, Consumer and Digital Knowledge

• Master consumer, product and brand knowledge
• Integrate retail, shopper and digital perspectives (strategy and appropriate methodologies)

Strategic Thinking and Business Outlook

• Strategic thinker with a results‑oriented mindset
• Adaptable to changing business priorities and market dynamics

Collaborative Leadership

• Share & leverage best practices
• Engage and lead stakeholders in collaboration
• Influence business strategy and communicate with conviction (clarity, synthesis, impact)
• Strong interpersonal skills and the ability to build effective relationships across departments

Education

• MBA / Masters

What's on Offer

• Competitive salary and benefits package.
• Opportunity to work with a large organization in the FMCG sector.
• Collaborative and inclusive work culture in Mumbai.
• Professional growth opportunities and career advancement.

If you are passionate about consumer insights and are eager to contribute to the growth of a leading FMCG company, we encourage you to apply today!