Category HeadFMCG

Michael Page; Bengaluru Urban; On-site; INR 4,000,000 - 9,000,000; Full time

Job summary

Michael Page is partnering with a leading Indian beverage and packaged foods brand to recruit a senior Category Management leader.

You will develop and execute an omnichannel growth strategy, drive revenue and market share across modern trade, e-commerce, and quick commerce, and mentor a high-performing team.

Collaborate across sales, marketing, supply chain, finance, and product to deliver business goals, lead annual planning, and translate insights into action.

Qualifications

• MBA from premier institution preferred.
• 8-15 years experience in FMCG, beverages, packaged foods, retail or e-commerce.
• Proven success in category management, customer marketing, or sales leadership.
• Strong understanding of omnichannel retail ecosystems.
• Ability to drive business growth, market share gains and profitability.
• Excellent analytical, strategic thinking and problem-solving capabilities.

Responsibilities

• Develop and execute omnichannel category growth strategy aligned with business objectives.
• Drive revenue, profitability, market share and distribution expansion across channels.
• Partner with retail customers and marketplaces to strengthen category performance.
• Leverage shopper, consumer, and market insights to identify growth opportunities.
• Collaborate with sales, marketing, supply chain, finance and product teams.
• Lead annual business planning, forecasting, pricing, promotions and category activation.
• Track category performance metrics and build actionable strategies to maximize sales productivity.
• Drive innovation launches, assortment optimization and channel-specific growth programs.
• Build strong relationships with external stakeholders and strategic partners.
• Lead, mentor and develop a high-performing category management team.

Skills

Category management

Omnichannel strategy

Stakeholder management

Analytical thinking

Strategic planning

Leadership

Education

MBA

Job description

About Our Client

Our client is a leading beverage and packaged foods company recognized for creating innovative, consumer-centric brands that have transformed the Indian FMCG landscape. With a strong presence across traditional retail, modern trade, e-commerce, and quick commerce platforms, the company continues to build category leadership through product innovation, compelling storytelling, and deep consumer insights.

Job Description

• Develop and execute the omnichannel category growth strategy aligned with business objectives.
• Drive revenue, profitability, market share, and distribution expansion across modern trade, e-commerce, and quick commerce channels.
• Partner with key retail customers and marketplace platforms to strengthen category performance.
• Leverage shopper, consumer, and market insights to identify growth opportunities and optimize portfolio performance.
• Collaborate closely with sales, marketing, supply chain, finance, and product teams to deliver business goals.
• Lead annual business planning, forecasting, pricing, promotions, and category activation initiatives.
• Track category performance metrics and build actionable strategies to maximize sales productivity.
• Drive innovation launches, assortment optimization, and channel-specific growth programs.
• Build strong relationships with external stakeholders and strategic partners.
• Lead, mentor, and develop a high-performing category management team.

The Successful Applicant

• MBA from a premier institution preferred.
• 8-15 years of experience in FMCG, beverages, packaged foods, consumer goods, retail, or e-commerce sectors.
• Proven success in category management, customer marketing, commercial strategy, or sales leadership roles.
• Strong understanding of omnichannel retail ecosystems including modern trade, e-commerce, and quick commerce.
• Demonstrated ability to drive business growth, market share gains, and profitability.
• Excellent analytical, strategic thinking, and problem-solving capabilities.
• Strong stakeholder management and negotiation skills.
• Ability to influence cross-functional teams and operate in a fast-paced, entrepreneurial environment.
• Experience managing teams and leading large-scale business initiatives.

What's on Offer

• Opportunity to lead a high-growth category within a well-known consumer brand portfolio.
• Significant exposure to senior leadership and strategic decision-making.
• Ownership of omnichannel growth and category transformation initiatives.
• Competitive compensation with performance-linked rewards.
• Dynamic, innovation-driven culture with strong career progression opportunities.
• Platform to make a meaningful impact on one of India's most loved FMCG brands.