Data Analyst

StoryTV App (By Eloelo group); Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

StoryTV App is seeking a Data Analyst to join the Founder's Office. You will manage the master data set, build dashboards (Tableau/Power BI/Looker), and troubleshoot data issues while partnering with Creative, Marketing and Product teams.

A sharp eye for detail and deep data analytics expertise are required to drive data-informed decisions for Bharat’s verticals. You will work on audience analytics, retention, and campaign performance, translating complex data into clear visuals and actionable

Qualifications

• 4+ years of experience as a Data Analyst, BI Analyst, or similar role in entertainment, media, streaming or consumer digital products.
• Strong SQL skills with complex joins, CTEs and window functions.
• Proficiency with visualization tools Tableau, Power BI, Looker or similar.
• Working knowledge of Python or R for analysis, data cleaning and scripting.
• Familiarity with digital media metrics and data storytelling.

Responsibilities

• Manage master data set and ensure data integrity across sources.
• Develop automated dashboards and reports for executives, marketing and production teams.
• Design and analyze A/B tests; optimize campaigns and features.
• Collaborate with Creative, Marketing, Product, and Distribution teams for data-driven insights.
• Ensure data hygiene and support data infrastructure with engineering.
• Identify industry trends and benchmarks to inform long-term planning.

Skills

Advanced SQL

Tableau

Power BI

Looker

Python

R

Data storytelling

Tools

Snowflake

BigQuery

Redshift

Job description

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.

The Founder's Office is the strategic nerve center of the Group — where vision meets execution, and where the next generation of vertical-first consumer experiences for Bharat is being built.

We are looking to hire a data analyst to join our data team. You will take responsibility for managing our master data set, developing reports, and troubleshooting data issues. To do well in this role you need a very fine eye for detail, experience as a data analyst, and a deep understanding of the popular data analysis tools and databases

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Key Responsibiliti

• esContent & Audience Analytic s: Track, measure, and analyze performance metrics across our content portfolio (e.g., watch time, completion rates, player retention, churn, streaming lifetime value
• )Dashboarding & Reportin g: Design, build, and maintain automated, user-friendly dashboards (via Tableau, Power BI, Looker, etc.) for executive leadership, marketing, and production team
• s.A/B Testing & Optimizatio n: Formulate hypotheses, design experiments, and analyze results for digital marketing campaigns, UI/UX feature updates, and audience targetin
• g.Cross-Functional Collaboratio n: Partner with Creative, Marketing, Product, and Distribution teams to provide data-driven insights that inform content greenlighting, release schedules, and campaign spen
• d.Data Hygiene & Infrastructur e: Work closely with Data Engineering to validate incoming data pipelines from streaming platforms, social media channels, and ticketing platforms to ensure data integrity and taxonomy standard
• s.Trend & Market Analysi s: Identify broader industry trends, competitor benchmarks, and emerging audience habits to support long-term strategic plannin

g.
Qualifications & Ski

llsRequir

• ed:Experience: 4+ years of experience as a Data Analyst, BI Analyst, or similar role (preferably in entertainment, media, streaming or consumer digital product
• s).Technical Skil
• ls:Advanc ed SQL skills (complex joins, CTEs, window function
• s).Strong proficiency with visualization tools (Tableau, Power BI, Looaker, or simila
• r).Working knowledge of Pyth hon or R for statistical analysis, data cleaning, and scripti
• ng.Domain Knowledge: Familiarity with digital media metrics (CAC, LTV, Retention, Churn, DAU/MAU, CTR, Engagement Rate
• s).Data Storytelling: Outstanding ability to translate complex quantitative data into clear visual narratives and actionable insights for non-technical creative tea

ms.Preferr

• ed:Experience querying large data warehouses lik Snowflake, BigQuery, or Redshi
• ft.Experience with platform analytics tools (e.g., Google Analytics, Amplitude, Apps Flyer, YouTube Analytic