CLM Manager

Eloelo; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Eloelo is seeking a Growth & CRM Lead in Bengaluru to drive customer acquisition, activation, and retention through data-driven growth strategies. You will own the customer journey end-to-end, leveraging CRM tools and analytics to optimize campaigns and reduce churn.

The role requires 3–5 years of hands-on experience in growth initiatives, with a track record of successful campaigns. Collaboration with product, design, marketing, and analytics teams is essential to scale Eloelo's micro-learning

Qualifications

• 3–5 years of relevant experience in leading and driving customer funnel initiatives.
• Proven track record of successful growth campaigns.
• Expertise with CRM tools such as CleverTap, MoEngage, HubSpot.
• Experience with analytics tools like Google Analytics, Mixpanel, AppsFlyer, Adjust.

Responsibilities

• Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.
• Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.
• Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.
• Collaborate across departments to devise and execute growth strategies rooted in data analysis.
• Employ continuous experimentation to enhance value propositions and streamline execution processes.
• Drive monthly customer KPIs such as acquisition, churn reduction, activation, and revenue growth.
• Proactively identify and rectify marketing funnel issues to mitigate churn.
• Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.

Skills

Customer funnel leadership

Growth campaigns

Analytical thinking

Data-driven decisions

Cross-functional collaboration

Tools

CleverTap

MoEngage

HubSpot

Google Analytics

Mixpanel

AppsFlyer

Adjust

Job description

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

StoryTV:

Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.

Recent Milestone:

In pursuit of excellence, Eloelo has secured a significant milestone by raising a Pre-Series B round of $22Mn in October 2023 from a diverse group of investors, including Kalaari, Griffin Gaming, Courtside Ventures, Lumikai & Waterbridge Ventures with a cumulative capital raise of over $37 Mn.

Why Eloelo?

• Be a part of a team that thrives on creativity and innovation in the live streaming.
• Build a new-age social network, almost like a digital third place that is safe, trusted & encourages interactivity
• Create at the intersection of RTC, AI, Audio/ Video, ML & Chat which empowers creators to grow and monetize their presence
• Working with a world class team, high performance team that constantly pushes boundaries and limits , redefines what is possible
• Fun and work at the same place with amazing work culture , flexible timings and vibrant atmosphere

Responsibilities:

• Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.
• Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.
• Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.
• Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.
• Employ continuous experimentation to enhance value propositions and streamline execution processes.
• Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.
• Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.
• Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.

Core Competencies, Knowledge and Experience:

• 3-5 years relevant experience in leading and driving customer funnel initiatives
• Proven track record of successful growth campaigns
• Expertise with CRM tools such as CleverTap, MoEngage, Hubspot etc
• Expertise with analytical tools for marketers such as Google Analytics, Mixpanel, Appsflyer, Adjust etc
• Being comfortable with working in a dynamic and diverse work environment
• Highly analytical thinking and ability to analyze and interpret wide variety of data