Senior Creative Producer - Malayalam

Eloelo; Bengaluru; On-site; INR 3,000,000 - 4,200,000; Full time

Job summary

Eloelo seeks a Malayalam Language Lead for Story TV to own the content vision and execution for the Malayalam market. You will drive Malayalam content from strategy through ad creation, ensuring resonance with audiences while fueling business growth.

This is a hands-on leadership role where you will create and lead. You will collaborate with the marketing team, studios, and creators to scale content, mentor the Malayalam content team, and use performance data to improve quality and grow the

Qualifications

• 8+ years of content experience with at least 2 years in a lead or senior individual contributor role.
• Strong understanding of Malayalam entertainment landscape and audience tastes.
• Proven ability to bridge content and marketing to drive business outcomes.

Responsibilities

• Own the end-to-end Malayalam content production funnel from ideation and scripting to final delivery.
• Lead the ad creation process for Malayalam content to drive installs, engagement, and retention.
• Coordinate with the marketing team to align content strategy with growth objectives.
• Lead and mentor the Malayalam content team — writers, creators, coordinators.
• Build and maintain relationships with Malayalam studios, production houses, and creators.
• Track content performance metrics and use data to iterate and improve content quality.

Skills

Malayalam content expertise

Leadership experience

Communication skills

Content production lifecycle

Job description

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment.

About the Role

We're looking for a Malayalam Language Lead to own the content vision and execution for Story TV's Malayalam market. You'll drive Malayalam content from production strategy to ad creation — ensuring every piece resonates with Malayalam audiences while fueling business growth. This is a hands‑on leadership role where you'll both create and lead.

What You'll Do

• Own the end-to-end Malayalam content production funnel — from ideation and scripting to final delivery — ensuring high-quality output at scale.
• Lead the ad creation process for Malayalam content, building creatives that drive installs, engagement, and retention.
• Coordinate with the marketing team to align content strategy with growth objectives — identifying what content works as ads and how to scale both.
• Lead and mentor the Malayalam content team — writers, creators, and coordinators — setting quality benchmarks and building a culture of storytelling excellence.
• Build and maintain strong relationships with Malayalam studios, production houses, and creators to expand Story TV's content pipeline.
• Track content performance metrics — views, watch time, CTR, retention — and use data to iterate and improve content quality continuously.

What We're Looking For

• 8+ years of content experience, with at least 2 years in a lead or senior individual contributor role.
• Strong proficiency in the Malayalam content business — deep understanding of the Malayalam entertainment landscape, audience tastes, and regional storytelling formats.
• Proven ability to bridge content and marketing — understanding how content drives business outcomes and scaling accordingly.
• Demonstrated experience managing the full content production lifecycle — from concept to screen.
• Excellent communication skills — can articulate content and creative decisions clearly to both content and non-content stakeholders.
• Experience in a consumer internet, media, or entertainment company is a strong plus.