Brand Partnerships - Sr Associate

Intentfarm

Bengaluru South

On-site

INR 600,000 - 900,000

Full time

14 days+

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Job summary

Intent Farm is a performance marketing agency seeking a Senior Associate – Brand Partnerships to drive business development, client acquisition, and account growth across our marketing solutions. The role targets candidates with 1–3 years in business development, brand partnerships, client acquisition, sales, or agency partnerships.

You will identify new business opportunities, build relationships with brands and decision-makers, understand client requirements, and take opportunities from

Qualifications

1–3 years of experience in business development or partnerships.
Experience in digital marketing, influencer marketing, advertising, media, or agencies is preferred.
Strong communication and client-facing skills.

Responsibilities

Identify and prospect potential brands across relevant industries and build a strong new-business pipeline.
Conduct outbound outreach via LinkedIn, email, calls, networking, referrals, and other channels.
Qualify leads based on business potential, budgets, timelines, and decision-making authority.
Develop campaign concepts, proposals, presentations, and commercial solutions with internal teams.
Move opportunities from initial conversations through closure and ensure smooth handover after deal closure.

Skills

Business Development

Brand Partnerships

Sales

Job description

Bangalore South, India | Posted on 08/20/2026

Intent Farm is a performance marketing agency built for high-growth digital brands.

We're proud to be a Great Place To Work® Certified™ organization, recognized for fostering a people-first culture built on trust, collaboration, innovation, and continuous learning.

We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.

As a Meta Badged Partner, Google Premier Partner and Amazon Verified Partner - highest levels of partnership - we’re recognized for our expertise, consistent performance, and strategic impact. Our campaigns don’t just spend budgets—they build real, sustainable growth.

Over the past years, we’ve worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retail—delivering results that stand out in crowded markets. Whether it’s boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.

Intent Farm is part of The Walnut Folks Group —alongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we’re one of India’s only integrated digital groups that connects content, creators, and conversion at scale.

Job Description

We are looking for a Senior Associate – Brand Partnerships to drive business development, client acquisition, and account growth across our marketing solutions.

This role is ideal for someone with 1–3 years of experience in business development, brand partnerships, client acquisition, sales, or agency partnerships, preferably within digital marketing, influencer marketing, advertising, media, or creative agencies.

You'll be responsible for identifying new business opportunities, building relationships with brands and marketing decision-makers, understanding client requirements, developing relevant solutions, and taking opportunities from initial conversations through closure.

You will work closely with our leadership, strategy, influencer marketing, performance marketing, creative, and campaign teams to build solutions that deliver both strong business outcomes for clients and sustainable revenue for Confluencr.

Key Responsibilities

Business Development & New Client Acquisition

Identify and prospect potential brands across relevant industries and build a strong new-business pipeline.
Conduct outbound outreach through LinkedIn, email, calls, networking, referrals, and other relevant channels.
Research brands, their marketing objectives, campaigns, competitors, and potential areas of opportunity.
Initiate conversations with Brand Managers, Marketing Managers, Founders, Marketing Heads, and other relevant decision-makers.
Qualify leads based on business potential, marketing requirements, budgets, timelines, and decision-making authority.
Consistently work towards monthly and quarterly business development and revenue targets.

Client Relationship Management

Build meaningful and long-term relationships with prospective and existing clients.
Understand client objectives, challenges, budgets, and expectations to identify relevant marketing opportunities.
Act as a reliable point of contact throughout the sales process and ensure a strong client experience.
Maintain regular communication with prospects and follow up systematically to move opportunities forward.
Identify opportunities to deepen relationships and generate repeat business.

Solution Selling & Opportunity Development

Understand Confluencr's offerings across Influencer Marketing, Performance Marketing, Social Media, Content, Creative, and Brand Strategy .
Recommend relevant solutions based on the client's business and marketing objectives.
Work with internal teams to develop campaign concepts, proposals, presentations, and commercial solutions.
Participate in client meetings and presentations to communicate campaign ideas and business value effectively.
Move beyond selling individual services by identifying opportunities for integrated marketing solutions.

Proposal & Pitch Management

Coordinate the preparation of client proposals, pitch decks, campaign plans, and commercial proposals.
Work closely with Strategy, Influencer Marketing, Performance Marketing, Creative, and Campaign teams to develop relevant solutions.
Ensure proposals are aligned with client requirements, timelines, budgets, and commercial objectives.
Present proposals confidently and handle client questions and feedback during the pitch process.
Track proposal status and ensure timely follow-ups until closure.

Negotiation & Deal Closure

Manage commercial discussions with prospects around pricing, scope, timelines, deliverables, and campaign requirements.
Understand client budgets while protecting business margins and commercial interests.
Negotiate effectively and work towards mutually beneficial commercial outcomes.
Own opportunities from initial lead generation through proposal, negotiation, and closure.
Coordinate with internal teams to ensure a smooth handover after deal closure.

Account Growth & Upselling

Identify opportunities to expand existing client relationships through additional campaigns and services.
Cross-sell relevant offerings across Influencer Marketing, Performance Marketing, Social Media, Content, Creative, and Brand Strategy.
Understand upcoming marketing plans and proactively pitch relevant opportunities.
Support account teams in identifying opportunities for repeat business and long-term partnerships.
Track industry trends, competitor activity, emerging brands, and changing marketing requirements.
Identify new categories, industries, and brands with strong business potential.
Build and maintain prospect lists and account intelligence.
Share market insights, client feedback, and business opportunities with leadership.
Continuously improve prospecting and sales approaches based on market learnings.
Maintain accurate and updated sales pipeline information.
Track leads, meetings, proposals, conversions, revenue potential, and closures.
Provide regular updates on pipeline movement, opportunities, challenges, and expected closures.
Use CRM and internal tracking systems consistently to maintain visibility across the sales funnel.
Analyse sales performance and identify areas for improving conversion and revenue.

Cross-Functional Collaboration

Work closely with Strategy, Influencer Marketing, Campaign Management, Performance Marketing, Creative, Finance, and leadership teams.
Clearly communicate client requirements, commercials, timelines, and expectations to internal teams.
Ensure smooth coordination between business development and campaign execution teams.
Support the resolution of client concerns and ensure expectations are aligned throughout the engagement.

What We're Looking For

1–3 years of experience in Business Development, Brand Partnerships, Client Acquisition, Sales, Strategic Partnerships, or a similar role.
Experience in Digital Marketing, Influencer Marketing, Advertising, Media, Creative, or Marketing Agencies is preferred.
Strong understanding of digital marketing and the ability to understand and communicate marketing solutions.
Proven ability to generate leads, conduct client conversations, manage a sales pipeline, and contribute towards revenue targets.
Strong communication and presentation skills with the ability to confidently interact with clients.
Good understanding of proposal development, commercial discussions, negotiation, and client relationship management.
Ability to understand client business requirements and translate them into relevant marketing solutions.
Strong follow-up and relationship-building skills.
Comfortable working with targets, deadlines, multiple opportunities, and a fast-paced environment.
Strong ownership mindset with the ability to independently drive opportunities while collaborating with internal teams.
Curious, proactive, commercially aware, and eager to learn.
Prior experience working with brands, marketing teams, founders, or decision-makers will be an added advantage.

What Will Make You Successful

You enjoy talking to people and building genuine professional relationships.
You are comfortable with both hunting for new business and nurturing existing opportunities .
You don't wait for leads—you actively create opportunities.
You can understand a client's business problem before jumping into a sales pitch.
You are comfortable with targets and take ownership of your numbers.
You follow up consistently and know how to move a conversation towards closure.
You are curious about brands, marketing, creators, content, and digital trends.
You are comfortable working in an environment where priorities can evolve quickly.
You want to learn how a marketing business is built—not just execute a predefined sales process.

Why Should You Join Us?

In case you value the opportunity to work on real & challenging marketing problems.
In case you value high involvement from founders and learning directly from them.
In case you value having the autonomy to do things your way and not have to worry about experimental failures.
In case you care about working alongside genuine, honest peers who will have your back, no matter what.
In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort.
In case you believe in always learning and want an environment which will invest in your long-term growth.
In case you want to work on the cutting edge of marketing problems using the latest tools and strategies.
In case you are looking for a long-term place where you can grow with the company.

Why Shouldn't You Join Us?

In case you are looking for a product company, we aren't one.
In case you are looking for a very structured corporate environment where roles are rigid and limited—we operate as a nimble, bootstrapped company.
In case you are looking for the top bracket pay in the industry—we may not be the right fit.
Comprehensive health coverage, including medical and accidental insurance.
Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks.
Continuous learning & development with sponsored courses, certifications, and weekly training programs.
A collaborative, high-energy team culture that values creativity and innovation.
High ownership, autonomy, and the freedom to bring your ideas to life.
Team outings, offsites, and engaging workplace experiences.

Experience: 1–3 Years

Role: Senior Associate – Brand Partnerships

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)

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