Client Acquisition - Associate (B2B Sales)

Intent Farm; Bengaluru; On-site; INR 450,000 - 750,000; Full time

Benefits offered by this job

Health insurance

Gourmet meals at office

Sponsored courses

Job summary

Intent Farm, based in Bangalore, is a performance marketing agency seeking a Brand Partnerships professional to drive client acquisition and revenue growth. You will identify prospective partners, build relationships with marketing leaders, and craft proposals for multi-service collaborations.

You will collaborate with internal teams on cross-selling opportunities, develop tailored campaigns, and negotiate terms to ensure client satisfaction and sustained partnerships in a fast-paced agency

Qualifications

• 0–1 year of experience in brand partnerships or client acquisition.
• Strong understanding of brand marketing and digital campaigns.
• Proven ability to close deals and grow client relationships.
• Excellent communication, negotiation, and presentation skills.
• Comfortable in a fast-paced agency environment with multiple clients.

Responsibilities

• Identify and approach potential brand partners for digital marketing campaigns.
• Build relationships with marketing heads and decision-makers.
• Develop a strong pipeline of prospective clients through outreach and networking.
• Drive revenue by cross-selling services across the organization.
• Propose solutions aligned with client marketing objectives.
• Create persuasive sales presentations and partnership decks.
• Negotiate campaign budgets, timelines, and terms.
• Maintain long-term client relationships and handle communications.

Skills

Brand partnerships

Sales

Client acquisition

Negotiation

Presentation

Job description

Bangalore South, India

Intent Farm is a performance marketing agency built for high-growth digital brands.

We're proud to be a Great Place To Work Certified organization

We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.

As a Meta Badged Partner, Google Premier Partner and Amazon Verified Partner - highest levels of partnership - we’re recognized for our expertise, consistent performance, and strategic impact. Our campaigns don’t just spend budgets—they build real, sustainable growth.

Over the past years, we’ve worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retail—delivering results that stand out in crowded markets. Whether it’s boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.

Intent Farm is part of The Walnut Folks Group —alongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we’re one of India’s only integrated digital groups that connects content, creators, and conversion at scale.

Job Description

Key Responsibilities:

• A. Brand Partnerships & Client Acquisition
  • Identify and approach potential brand partners who are actively investing in digital marketing, creator collaborations, and integrated marketing campaigns.
  • Build relationships with marketing heads, brand managers, and decision-makers across different industries.
  • Develop and maintain a strong pipeline of prospective clients through proactive outreach, industry networking, referrals, and market research.
• B. Revenue Growth, Cross-Selling & Upselling
  • Drive revenue by introducing clients to multiple service offerings across the organization.
  • Identify opportunities within existing client relationships to expand campaign scope through additional services such as influencer marketing, branded content, social media campaigns, and performance marketing.
  • Work closely with internal teams to propose solutions that align with the client's broader marketing objectives.
• C. Sales Strategy & Opportunity Development
  • Research market activity, brand campaigns, and industry trends to identify new partnership opportunities.
  • Develop tailored marketing proposals based on the client's objectives, audience, and campaign goals.
  • Position the agency as a long‑term strategic partner rather than a one‑time campaign vendor.
  • Create persuasive sales presentations, campaign proposals, and partnership decks supported by case studies, campaign insights, and relevant examples.
  • Clearly communicate the value of integrated marketing solutions to prospective clients.
  • Collaborate with internal teams to craft proposals that are creative, feasible, and commercially viable.
• E. Negotiation & Commercial Agreements
  • Lead discussions around campaign budgets, deliverables, timelines, and partnership terms with prospective clients.
  • Negotiate commercial agreements that balance client expectations with company revenue targets.
  • Ensure all campaign scopes and deliverables are clearly defined before execution begins.
• F. Client Relationship Management
  • Build and maintain long‑term relationships with brand partners by understanding their evolving marketing priorities.
  • Act as a trusted partner who can recommend new campaign ideas, content opportunities, and collaboration formats.
  • Ensure smooth communication between clients and internal teams throughout the engagement cycle.
• G. Internal Collaboration & Campaign Alignment
  • Work closely with strategy, campaign management, and creator partnerships teams to ensure successful campaign execution.
  • Provide clear briefs and client expectations to internal teams before campaign kickoff.
  • Support campaign teams in resolving client concerns and ensuring overall client satisfaction.
• H. Market Insights & Strategic Growth
  • Stay updated on trends in digital marketing, creator economy, and brand partnerships.
  • Identify emerging opportunities, new brand categories, and innovative campaign formats that can drive business growth.
  • Provide regular updates to senior management on sales pipeline, potential deals, and revenue projections.

Requirements

1. 0–1 year of experience in brand partnerships, sales, or client acquisition within digital marketing, media, advertising, or influencer marketing agencies.
2. Strong understanding of brand marketing, digital campaigns, and partnership-driven revenue models.
3. Demonstrated ability to close deals and grow existing client relationships.
4. Strong communication, negotiation, and presentation skills.
5. Comfortable working in a fast-paced agency environment while managing multiple client conversations simultaneously.
6. Strategic mindset with the ability to identify opportunities to expand client partnerships beyond individual campaigns

Why should you join us?

In case you value the opportunity to work on real & challenging Marketing problems

In case you value high involvement from founders and learning from them

In case you value having the autonomy to do things your way and not have to worry about experimental failures

In case you care about working alongside genuine, honest peers who will have your back, no matter what

In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort

In case you believe in always learning and want an environment which will invest in your long-term growth

In case you want to work on the cutting edge of marketing problems using the latest tools and strategies

In case you are looking for a long-term place where you can grow with the company

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Why shouldn’t you join us?

• - Comprehensive health coverage, including medical and accidental insurance
• - Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks
• - Continuous learning & development with sponsored courses, certifications and weekly training program
• - A collaborative, high-energy team culture that values creativity and innovation
• - High ownership, autonomy, and the freedom to bring your ideas to life
• Team outings, offsites, and engaging workplace experiences

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Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)