City Head- Sales & Strategy

Fairdeal.Market; New Delhi; On-site; INR 4,500,000 - 7,500,000; Full time

Benefits offered by this job

High ownership role

VC-backed growth environment

Founding team exposure

Performance-driven culture

Job summary

Fairdeal.Market is seeking a City Head to lead end-to-end FMCG operations for Delhi, overseeing merchant onboarding, order growth, and P&L ownership. You will drive city-level strategy, mentor the sales and operations teams, and leverage market insights to fuel growth.

Experience in the Delhi FMCG landscape and a proven ability to scale merchant networks with data-driven decisions are essential for success in this role.

Qualifications

• 10–15 years of experience in FMCG sales, merchant onboarding, retail distribution, or related domains.
• Strong understanding of the Delhi retail and FMCG market.
• Proven track record of achieving business targets and managing large operational teams.
• Excellent leadership, communication, and problem-solving skills.
• Strong business acumen with experience in managing P&L.
• Ability to drive execution with ownership, speed, and data-based decision-making.

Responsibilities

• Lead the onboarding of retail merchants across the city and ensure active participation on the platform.
• Build strong relationships with retailers to drive consistent order flow.
• Execute strategies to enhance merchant engagement, retention, and productivity.

Skills

FMCG sales leadership

Merchant onboarding

P&L management

Team leadership

Market insights

Data-driven decision-making

Job description

Fairdeal.Market is India’s largest B2B quick commerce platform, redefining how retailers, wholesalers, and manufacturers connect and trade. In just one year, we’ve built the backbone of India’s next-generation supply chain — fast, data-driven, and deeply local.

Role Overview

The City Head will be responsible for leading and managing the end-to-end FMCG operations for the city. This role requires strong expertise in merchant onboarding, order growth, P&L ownership, and market insights to drive sustainable business success. The ideal candidate must have deep knowledge of the Delhi market and extensive experience in the FMCG or merchant-acquisition domain.

Key Responsibilities

1. Merchant Acquisition & Engagement

• Lead the onboarding of retail merchants across the city and ensure active participation on the platform.
• Build strong relationships with retailers to drive consistent order flow.
• Execute strategies to enhance merchant engagement, retention, and productivity.

2. Business Growth & Target Achievement

• Own the overall city business targets and create actionable plans to achieve them.
• Drive order growth through effective sales strategies, team leadership, and merchant network expansion.
• Monitor performance metrics and ensure consistent achievement of weekly/monthly KPIs.

3. Warehouse & P&L Ownership

• Take complete ownership of the warehouse P&L and ensure operational efficiency.
• Optimize costs, streamline processes, and ensure smooth coordination between supply chain, warehouse, and field teams.
• Ensure proper inventory management, order fulfilment accuracy, and operational compliance.
• Gather insights from the local market, competition, customer behaviour, and merchant needs.
• Translate insights into actionable strategies that contribute to city-level growth.
• Identify new opportunities, product demands, and operational improvements.
• Lead, motivate, and mentor the city sales and operations teams.
• Ensure high performance, goal alignment, and capability building across the team.

6. Data & Analytics

• Work effectively with data to understand performance trends and identify opportunities.
• Must have strong Excel skills and the ability to analyse and interpret business data.
• Use data-driven insights to support decision-making and performance improvement.

7. Cross-Functional Collaboration

Work closely with the Category Team to ensure alignment on product strategy, pricing, and assortment.

• Coordinate with supply chain, finance, and central teams to ensure seamless execution of city plans.

Required Skills & Qualifications

• 10–15 years of experience in FMCG sales, merchant onboarding, retail distribution, or related domains.
• Strong understanding of the Delhi retail and FMCG market.
• Proven track record of achieving business targets and managing large operational teams.
• Excellent leadership, communication, and problem-solving skills.
• Strong business acumen with experience in managing P&L.
• Ability to drive execution with ownership, speed, and data-based decision-making.

What We Offer

• Fairdeal.Market is backed by top-tier VCs and is one of India’s fastest-growing B2B quick commerce platforms.
• We are transforming how retailers purchase inventory with lightning-fast delivery and reliable supply.
• Join a high-ownership, high-impact role working closely with the founding team.
• Be part of a mission that empowers retailers to grow their revenue every single day.