Chief Manager - e-Commerce SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

ICICI Prudential Life Insurance is seeking a Chief Manager – Growth Marketing Strategy Lead to own and scale its annuity and retirement digital portfolio. The role blends strategic partnerships, data-led UX optimization, and multi-channel performance marketing to drive customer acquisition, conversion and revenue.

You will lead GTM playbooks, optimize funnel metrics, and partner with product and growth teams to accelerate growth.

Responsibilities

• Own end-to-end GTM strategy for product launches and major features.
• Build scalable launch playbooks covering segmentation, targeting, messaging, channels.
• Drive qualified lead acquisition via integrated performance marketing (SEO/PPC/Social).
• Reduce CAC through data-driven cross-sell and existing customer base optimization.
• Monitor competitive moves and identify whitespace for category leadership.
• Drive feature adoption, engagement, and retention with product and growth teams.
• Design interventions to improve habit formation and lifecycle conversion.
• Own core metrics such as lead conversion and repeat usage.
• Orchestrate multi-channel nurture campaigns to improve retention and CTR.
• Define differentiated positioning and messaging for core and emerging products.
• Translate market signals and competitive insights into strategic product recommendations.
• Act as strategic bridge between product, marketing, data, and compliance.
• Coordinate across teams to exceed revenue and profitability KPIs.
• Strategize D2C campaigns and scale partnerships with digital platforms.
• Translate product benefits into partner value propositions.
• Prepare and present ROI and KPI analyses.

Job description

Job Title Chief Manager – Growth Marketing Strategy Lead

Department Buy Online

Role Purpose

Are you innovative and passionate about current trends and creating digitalmarketing campaigns for Insurance industry. ICICI life Insurance is looking tohire a Growth Marketing & Strategy Lead to own and scale our Annuity &Retirement and partner digital portfolio. The role requires a leader who canblend strategic partnerships, data-led UX optimization, and multi-channelperformance marketing to drive customer acquisition, conversion, and revenue.You will orchestrate end-to-end digital journey on website and for digitalpartner working on GTM playbooks for Annuity & Term products whileimproving funnel efficiency and market share.

GTM leadership

• Own end to end GTM strategy for productlaunches, major features releases and strategic initiatives
• Build scalable launch playbooks coveringsegmentation, targeting, messaging, channels and measurement
• Ensure launches deliver measurable businessoutcome not just awareness
• Own the P&L and growth roadmap for a digitalproduct portfolio, scaling the digital customer base through innovative,exclusive digital experience, ecosystem-integrated journeys.
• Drivequalified lead acquisition via integrated performance marketing(SEO/PPC/Social) and app-driven channels.
• Reduce cost of new customer acquisition throughdata-driven cross-sell and existing customer base optimization.
• Build strong voice of customer systems usingquantitative and qualitative inputs
• Identify friction points across acquisition,activation, engagement and retention funnels
• Monitor competitive moves and identify whitespacesopportunity for category leadership

Growth and Adoption

• Drive feature adoption, engagement, andretention in partnership with product and growth teams
• Design interventions that improves habitformation and lifecycle conversion
• Own core metrics such as user to lead conversionrate, feature penetration, repeat usage, and repeat usage
• Orchestrate multi-channel automated nurturecampaigns (email, in-app, push) to achieve high payment page retention and liftCTR.

Product Positioning & Strategy

• Define differentiated positioning and messagingand narratives for core and emerging products
• Translate market signals, user behaviour andcompetitive insights into strategic product recommendation
• Influence product roadmaps through market backthinking and customer insights
• Synthesize landing page design, competitiveintelligence, and core brand messaging to deliver a frictionless end-to-endcustomer journey
• Synthesize landing page design, competitiveintelligence, and core brand messaging to deliver a frictionless end-to-endcustomer journey

Cross-Functional & Category Leadership

• Act as strategic bridge between product,marketing, compliance, data, demand and business teams.
• Drive alignment across stakeholders onpriorities, narratives and success metrics
• Build product marketing as strategic capabilitywithin the organization.
• Coordinate across product, marketing,technology, and compliance teams to exceed revenue and profitability KPIs.
• Equip fulfilment/sales teams with targetedtraining and customer engagement frameworks aligned with digital growthstrategy.

Strategic Partnerships & Ecosystem Growth (Term PlanICICI BANK)

• Strategize D2C campaigns and scale partnershipswith digital platforms to drive revenue growth.
• Translate complex product benefits intohigh-impact partner value propositions, establishing market leadership for coreproduct offering.
• Implement product messaging frameworks tostreamline partner onboarding, ensure brand consistency.

Prepare and present reports and analytics on theoverall performance of various marketing campaigns, including ROIs and KPIs