Chief Business Officer

Soulflower Co Ltd; Mumbai; On-site; INR 6,000,000 - 12,000,000; Full time

Job summary

Soulflower Co Ltd in Mumbai is seeking a Chief Business Officer to lead and scale all business verticals including Modern Trade, Quick Commerce, E-commerce, D2C, and International Markets. This high-impact role requires strategic vision, strong execution, and deep knowledge of FMCG and beauty & personal care.

You will drive revenue targets, expand distribution, mentor sales teams, and own the P&L across channels, collaborating with product and marketing to align branding and sales execution.

Qualifications

• 8+ years of experience in FMCG, D2C, beauty & personal care in e-commerce.
• Proven track record of scaling revenue, multi-channel sales, and e-commerce growth.
• Strong understanding of consumer trends, digital marketing, and quick commerce models.
• Prior experience in a high-growth startup or scale-up environment is a plus.

Responsibilities

• Lead and scale all business verticals: MT, Q-commerce, E-commerce, D2C, and International Markets.
• Set and drive revenue targets across channels and expand distribution globally.
• Collaborate with product and marketing to align branding, product innovation, and sales.
• Build and mentor sales teams across channels; own JBP processes and profitability metrics.
• Drive market penetration, partnerships with retailers, and optimize sales KPIs.
• Own P&L for all channels and optimize cost structures and budgeting.

Skills

Strategic thinking

Negotiation

Stakeholder management

Data-driven decisions

Leadership

E-commerce growth

Job description

The Chief Business Officer (CBO) will be responsible for leading and scaling all business verticals, including Modern Trade (MT), Quick Commerce (Q-commerce), E-commerce (Amazon, Nykaa, Flipkart, etc.), D2C, and International Markets. This is a high-impact leadership role that requires strategic vision, strong execution capabilities, and a deep understanding of the FMCG and beauty & personal care industry.

Key Responsibilities:

1. Business Strategy & Growth:

• Scale present revenue streams and expand distribution channels across India and globally.
• Set and drive monthly, quarterly, and annual revenue targets across all channels.
• Work closely with the product and marketing teams to ensure alignment between product innovation, branding, and sales execution.
• Lead and manage sales teams across all channels – Modern Trade, Q-commerce, E-commerce, International Sales and D2C. Closing of JBP every year and achieving the same
• Drive market penetration strategies in high-growth potential regions.
• Grow partnerships with key e tailers & retailers (Apollo, Dmart, Lulu, etc.), pharmacy chains, Quick Com and online marketplaces.
• Monitor and optimize sales KPIs, conversion rates, Net Realisation, Debtor timely money receipt and profitability metrics across all platforms.
• Work with performance marketing and analytics teams to drive revenue growth across com, Amazon, Nykaa, Flipkart, and Company’s D2C website.
• Monthly marketing plan with respective partner, execution of the same.
• Leverage data analytics to enhance customer acquisition, retention, and loyalty programs.
• Maintain double digit share in Hair care category across all platforms and channels
• Build, mentor, and lead a high-performing sales and business development team.
• Define KPIs, incentive structures, and performance metrics to drive accountability and excellence.
• Foster a culture of innovation, ownership, and continuous learning.
• Own the P&L for all business verticals and ensure profitability across channels.
• Track and optimize cost structures, trade margins, and operational efficiencies.
• Implement strong sales forecasting and budgeting processes.

Key Requirements:

Experience & Qualifications:

• 8+ years of experience in growing revenue in FMCG, D2C, beauty & personal care in e-commerce.
• Proven track record of scaling revenue, managing multi-channel sales, and driving e-commerce growth.
• Strong understanding of consumer trends, digital marketing, and quick commerce models.
• Prior experience in a high-growth startup or scale-up environment is a plus.

Skills & Attributes:

• Strategic thinker with a results-driven mindset.
• Strong negotiation and stakeholder management skills.
• Ability to work in a fast-paced, high-growth environment with sense of urgency.
• Data-driven decision-maker with expertise in using analytics for business insights.
• Passion for clean beauty, sustainability, and ESG-focused business models.
• Strong stakeholder management with internal teams, platforms, and external partners.
• Hands-on leader who thrives in a fast-paced, high-growth environment.

We are not looking for candidates from Retail/Retail Chains. Only candidates worked for brands and handle minimum 200 crs online business annually.