Channel Sales Manager

Ethos HR; Ahmedabad District; On-site; INR 700,000 - 900,000; Full time

Job summary

Ethos HR is seeking a Channel Sales Manager to drive dealer network expansion and manage key accounts in the Ahmedabad region. The role emphasizes opening new channel partnerships, onboarding dealers, and building strong retailer relationships to drive revenue growth.

You will execute schemes and promotional campaigns, monitor stock and visibility at points of sale, and work closely with supply chain to ensure timely product availability. Travel across territories is expected.

Qualifications

• Experience in channel sales, dealer management and building strong partnerships.
• Ability to plan dealer onboarding, market expansion and counter conversions.
• Strong communication, negotiation and promotional execution skills.

Responsibilities

• Identify, onboard new dealers, distributors, and channel partners in the assigned territory.
• Convert retail counters into active selling points and ensure product availability at counters.
• Implement and monitor company schemes, promotions, and incentive programs at dealer level.
• Conduct weekly joint visits with dealers, distributors and key accounts to support opportunities.
• Achieve monthly, quarterly, and annual sales targets through channel partners and coordinate with supply chain for fulfillment.
• Ensure stock rotation and in-store branding, including POSM deployment and visibility campaigns.

Skills

Channel sales

Dealer management

Negotiation

Relationship building

Promotions execution

Travel readiness

Job description

Job Summary:

The ideal candidate will have prior experience in channel sales, distribution sales, dealer network expansion, and client relationship management. You will be responsible for driving revenue growth through effective dealer management and channel partnerships.

Key Responsibilities:

Dealer Onboarding & Network Expansion

• Identify, evaluate, and onboard new dealers, distributors, and channel partners in the assigned territory.
• Conduct market mapping to identify potential counters and growth opportunities.
• Complete documentation, commercial agreements, and system onboarding for new channel partners.
• Provide product training and orientation to newly onboarded dealers and their sales staff.

2. Counter Conversion && Market Penetration

• Convert potential retail counters into active selling points for Adiance Technologies products.
• Ensure product availability, competitive placement, and brand advocacy at counters.
• Build strong relationships with retailers to increase mindshare and wallet share.

3. Scheme Execution & Trade Promotions

• Implement and monitor company schemes, promotions, and incentive programs at dealer and counter level.
• Ensure proper communication and understanding of schemes among channel partners.

4. Weekly Joint Visits & Relationship Management

• Conduct weekly joint visits with dealers, distributor sales teams, and key accounts.
• Support channel partners in closing key opportunities and resolving customer issues.
• Strengthen relationships with top-performing dealers and strategic accounts.

5. Channel Order Targets & Business Achievement

• Achieve assigned monthly, quarterly, and annual sales and order booking targets through channel partners.
• Drive primary and secondary sales, ensuring consistent order inflow.
• Monitor order pipeline, forecast demand, and coordinate with supply chain for timely fulfillment.

6. Stock Rotation & Inventory Management

• Ensure healthy stock rotation at distributor and dealer level to avoid aging and obsolescence.
• Monitor secondary sales, stock levels, and sell-through performance.
• Plan liquidation drives for slow-moving or excess inventory.

7. Visibility Drives & In-Store Branding

• Execute in-shop branding, product displays, POSM deployment, and visibility campaigns.
• Ensure compliance with brand guidelines across all counters.
• Plan and execute special visibility drives during product launches and festive season

Key Skills & Competencies :

• Strong channel sales and dealer management experience.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to execute schemes and promotional campaigns effectively.
• Strong analytical skills for tracking targets, stock, and performance metrics.
• Willingness to travel extensively and work in field sales environment.