Channel Marketing Specialist, APAC

Bose-Professional; Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Bose Professional is seeking a Channel Marketing Specialist, APAC, to join the Export organization. The role focuses on implementing marketing strategies with distributors in the APAC region and supporting the export sales team with local campaigns, events, and marketing materials.

Based in India with remote options, the position requires strong communication, creativity, and a proactive approach to grow brand presence across channels and markets.

Qualifications

• Channel marketing experience with distributors in Pro AV industry.
• Good business understanding of India, South East Asia, and ANZ.
• Knowledge of editing/graphics tools.
• Motivated with high but achievable goals and enthusiasm.
• Creativity in developing innovative ideas.
• Strong interpersonal and communication skills at all levels.
• Dependable team player, able to work independently.
• Fluent English.
• Proficient in MS Office.
• Knowledge of Email Marketing tools and social media.

Responsibilities

• Provide support for marketing lead, including PR, advertising, marketing resources, newsletters, exhibitions
• Organize exhibitions with ROI measurement and logistics
• Monitor budgets
• Local purchase of goods and services as per approval matrix
• Produce marketing materials for local use (brochures, flyers)
• Select and order brand-compliant giveaways
• Keep records of marketing material stocks
• Prepare and execute sales team and distributor meetings/events
• Finalize quarterly marketing plan with distributors and account managers
• Proactively contact resellers and distributors to follow-up on marketing plan
• Facilitate Quarterly Marketing fund process
• Support customers with Bose Professional assets via Bynder
• Support customers with knowledge of successful marketing activities
• Partner with communication/distribution on promotions and changes
• Communicate training offerings (classroom, online, webinars)
• Manage participation lists and confirmations
• Support company objectives with additional tasks as needed

Skills

Channel marketing

Interpersonal skills

Effective communicator

Creative thinking

Team player

Tools

MS Office

Email marketing tools

Social media tools

Bynder

Job description

Company Overview:

Bose Professional is a leader in the professional audio/video industry, specializing in the design and manufacturing of cutting-edge audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. For more than 50 years our spirit of invention has focused on creating systems that are easy to design, install and operate for performance, commercial and conferencing applications. As we continue to expand our global team, we are seeking a highly skilled Channel Marketing Specialist, APAC to join us in our journey.

We have organized ourselves culturally around a set of shared values. We are a team first, which means we are collaborative and support each other toward our common goals. We start everything from the outside in, starting with the customerand solving from there. We value trust, so we are a company of people who are open and direct, avoid politics, and who do what it takes to deliver on our commitments. And as we work together, we are empathetic, courteous, and fair, because we respect each other. Finally, we believe that creativity and innovation belong in all parts of the company in order to drive excellence in everything we do.

Position Overview:

The Channel Marketing Specialist will be an integral part of the Export organization at Bose Professional. The focus of the role will be to implement and execute marketing strategies and activities in the Distributor Manager Markets to support the export sales organization. Success in this role also requires taking initiatives and applying a global strategy to sales and marketing.

Key Responsibilities:

• Provide support for marketing lead, including PR, advertising, marketing resources, newsletters, exhibitions
• Organize exhibitions if any would happen in the region (advertising and social media support, logistics and travel booking, measure ROI)
• Monitor budgets
• Local purchase of goods and services as per approval matrix
• Produce marketing materials for local use e.g. at fairs, events, for sales rep (brochures, flyer etc.)
• Select and order giveaways as per brand guidelines
• Keep record of marketing material stocks
• Prepare, organize and execute sales team events/team meetings as well as distributor and reseller meetings and events
• Finalize quarterly marketing plan together with distributors in collaboration with account managers
• Proactively contact resellers and distributors to follow-up on marketing plan
• Facilitate Quarterly Marketing fund process
• Support customers with Bose Professional assets by creating and maintaining link from Bynder.
• Support customers with knowledge of successful marketing activities
• Partner with communication/distribution, e.g. Price changes, organizational changes, promotional activities
• Communicate training offerings - classroom, online and webinar in close collaboration with the training team and local engineers
• Manage participation list and sending out confirmations
• Support Companyobjectivesby completingadditionaltasks as needed

Qualifications:

• Pro-active individual, with channel marketing experience of working with distributors preferably in Pro AV Industry
• Good business understanding preferably of India, South East Asia, and ANZ.
• Knowledge of various editing, graphics related tools/software.
• Needs to be motivated, setting high but achievable goals, and to demonstrate enthusiasm for the work at hand
• Needs to demonstrate creativity in the development of innovative ideas
• Needs good interpersonal skills, effective communicator at all levels with good listening and questioning skills, with ability to build good team/media relationships
• Dependable team player, also able to work independently
• Fluent English
• Very good knowledge of MS office (Word, PowerPoint, Excel, Outlook, Dynamics)
• Knowledge of Email Marketing tools (MailChimp, Constant Contact, etc)
• Experienced user and strong knowledge about Social Media (Facebook, Linkedin, Instagram, etc) and other online communication channels

Bose Professional is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.

Position/Title: Channel Marketing Specialist, APAC

Time Type: Full-time

Location: Delhi NCR orBangalore, India - Remote

Reports to: Director of Saleslocatedin UAE

Department: Sales