Associate Manager- Market Development

Shure India; Bengaluru Urban; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Flexible work arrangements

Global exposure

Associate-first culture

Job summary

Shure India is seeking an Associate Market Development Manager based in Mumbai to drive awareness and sales in the Pro Audio vertical. You will analyze markets, develop presentations, and support distribution partners across South Asia, with significant travel.

The role requires deep audio/RF knowledge, strong communication, and the ability to work with cross-functional teams in a global sales environment.

Qualifications

• Bachelor’s degree or equivalent in a relevant field.
• 7+ years of experience in professional audio/RF environments.
• Excellent communication and presentation skills.
• Proficiency with PowerPoint, Excel and Word.
• Fluent in English; local language skills beneficial.

Responsibilities

• Identify, evaluate and prioritize market leads and opportunities to reach potential new customers.
• Develop and provide product presentations and demonstrations for various stakeholders to increase awareness and sales.
• Schedule, coordinate, and conduct training sessions for Distribution Partners on product benefits and sales techniques.
• Monitor and report on effectiveness of education/training efforts within the South Asia market.
• Monitor competitive activity and report items of interest to Shure.

Skills

Communication & presentation

PowerPoint

Excel

Word

English fluency

RF/audio knowledge

Market development

Education

Bachelor’s degree or equivalent

Tools

PowerPoint

Excel

Word

Job description

Reporting to the Head of Sales - South Asia, the Associate Market Development Manager will be part of the Global Sales Team and will play a major role in enhancing awareness and generating sales in our vertical market – Pro Audio through sales-based analysis and gathered market insights. This position is based in Mumbai.

Responsibilities

• Identify, evaluate and prioritize market leads and opportunities to reach potential new customers
• Develop and provide product presentations and demonstrations for various stakeholders that include but are not limited to end users, consultants, integrators - to increase awareness and understanding of the benefits of Shure’s product categories Schedule, coordinate, and conduct training sessions to educate Distribution Partners on product benefits and sales techniques, as well as monitor and report on effectiveness of education/training efforts within the South Asia market.
• Work with Marketing on technical and logistical support for conferences, seminars, and other special events
• Provide support and input to Product Marketing and Product Planning on Shure’s product lines – including forecasts and pipeline information
• Monitor competitive activity - from a product and market development standpoint - and reports on items of interest to Shure
• 50% travel annually – including some weekends

Qualifications

• Bachelor’s degree or equivalent and 7 years of work experience using skills as a seasoned, experienced professional with a comprehensive technical knowledge of professional audio/RF principles and products
• Thorough understanding of industry practices, workflow and terminology. Background or experience with Sound and RF within Live, Theatre or Broadcast environments
• Demonstrate good judgment in selecting methods and techniques to create solutions for difficult assignments of diverse scope
• Able to handle multiple assignments and to work on problems of diverse scope where analysis of data or situations requires evaluation of identifiable factors and adapt as needed
• Excellent communication and presentation skills as well as proficiency in PowerPoint, Excel and Word. Experience with mixing live audio or coordinating RF wireless systems are a plus
• Detail oriented, well-organized, and good time management skills, and able to work independently reporting to a remotely located Manager
• Fluent in spoken and written English and Native language skills appropriate to the region.

Who We Are

Shure’s mission is to be the most trusted audio brand worldwide – and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.

Shure is headquartered in United States. We have more than 35 regional sales offices, engineering hubs, distribution centers and manufacturing facilities throughout the Americas, EMEA, and Asia.

Join Shure and Amplify Your Impact. Explore our unique culture and learn the key pillars that define our legacy of excellence.

THE MIX MATTERS

Don’t check off every box in the job requirements? No problem! We recognize that every professional journey is unique and are committed to providing an equitable candidate experience for all prospective Shure Associates. If you’re excited about this role, believe you’ve got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment.