International Marketing Executive

Bauli India; Pune District; On-site; INR 1,000,000 - 2,100,000; Full time

Job summary

Bauli India seeks an International Marketing Executive to drive growth of its iconic brands from Pune. You will define and execute the marketing plan, manage the product portfolio, identify innovations, and collaborate with cross-functional teams to support business growth.

The role requires 4–9 years of experience and strong analytical skills to analyze market data across multiple regions, enhancing brand visibility and ROI.

Qualifications

• Bachelor's or Master's degree in Marketing.
• 4–9 years of experience in marketing.
• Strong analytical skills and experience using market data.

Responsibilities

• Define regional brand positioning and messaging for South East Asia, the Middle East & Africa, and Asia.
• Plan and manage the international marketing budget to maximize ROI.
• Lead multi-country product launch strategies with cross-functional teams.
• Coordinate with regional distributors, super stockists, and retail partners on trade marketing and promotions.
• Collaborate with Global Sales, R&D, Supply Chain, Regulatory Affairs, and Finance to ensure unified brand execution.
• Conduct deep-dive market research to understand consumer behaviors and trends across territories.
• Plan and oversee campaigns across digital, ATL, BTL, and trade channels with KPIs to measure success.
• Design and manage trade shows, international exhibitions, and partner activations.

Skills

Brand management

Budget management

GTM strategy

Channel coordination

Stakeholder management

Market research

Campaign analytics

Trade marketing

Event management

Education

Bachelor's in Marketing

Master's in Marketing

Job description

We are looking for a International Marketing Executive to join our Marketing team.

In this role, you will play a key part in the development and growth of one of the Bauli Group's iconic brands. You will be responsible for defining and executing the marketing plan, managing the product portfolio, identifying innovation opportunities, and driving initiatives that support business growth.

The position is based in Pune (Maharashtra, India), where you'll join an international company that values people, embraces diversity, and promotes employee well-being.

What You'll Do

• Brand Strategy & Positioning: Drive end-to-end brand management across South East Asia, Middle East & Africa, and South/Rest of Asia; define regional brand positioning, messaging, and localized marketing strategies aligned with overall business goals.
• Budget Management & Regional Allocation: Formulate, allocate, and optimize the annual international marketing budget across target regions and product lines to maximize ROI and campaign effectiveness.
• Product Launches & Go-To-Market (GTM): Lead multi-country product launch strategies, working closely with regulatory, supply chain, and sales teams to ensure timely execution and market penetration.
• Channel Partner & Distributor Coordination: Collaborate directly with regional distributors, super stockists, and retail partners to align on trade marketing initiatives, point-of-sale branding, and promotion plans.
• Cross-Functional Stakeholder Management: Interface seamlessly with internal teams—including Global Sales, R&D, Supply Chain, Regulatory Affairs, and Finance to streamline operations and ensure unified brand execution.
• Market Intelligence & Consumer Insights: Conduct deep-dive market research to analyze consumer behaviors, cultural nuances, category trends, and competitor landscapes across diverse international territories.
• Campaign Execution & Performance Tracking: Plan and oversee integrated marketing campaigns across digital, ATL, BTL, and trade channels; establish key performance metrics (KPIs) to track, evaluate, and report campaign success.
• Trade Marketing & Event Management: Design and execute trade show participation, international exhibitions, and channel-partner activation programs to boost brand visibility and B2B engagement

What We're Looking For

• Bachelor's or Master's degree in Marketing
• 4–9 years of experience in .
• Strong analytical skills and experience using market data