Channel Development Manager Industrial Automation For mnc company

Fortune Personnel Services; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Job summary

Fortune Personnel Services seeks a Channel Development Manager to build and expand a high-performance partner network across industries and territories. You will drive revenue growth through distributors, OEMs, and system integrators, and coach partners on automation technologies to create lasting market impact.

The role emphasizes strategic planning, partner enablement, and governance, with a focus on scalable programs and measurable outcomes across global markets.

Qualifications

• 10–15 years of experience in Industrial Automation and channel sales.
• Bachelor’s degree in electrical/electronics/automation disciplines.
• Experience with partner networks, OEMs and system integrators.
• Knowledge of VFDs and automation applications.

Responsibilities

• Identify, onboard, and develop channel partners aligned with growth strategy.
• Expand coverage across industries, territories, and customer segments.
• Create a scalable partner ecosystem driving long-term growth.
• Negotiate commercial agreements and growth commitments.
• Develop annual business plans, growth roadmaps, and KPIs.
• Enable partners to generate opportunities with OEMs, machine builders, and system integrators.
• Lead joint business development initiatives and market expansion programs.
• Drive pipeline, customer acquisition, and conversions.
• Coach partners on technologies such as VFDs and automation.
• Maintain KPI-driven governance and channel alignment.

Skills

Channel Development

Partner Management

Sales Strategy

Industry 4.0

CRM & SAP

Negotiation

Lead Generation

Education

Bachelor's degree in electrical, electronics, ENTC, mechatronics or related engineering/automation

Tools

SAP

CRM systems

Job description

Why This Role Matters

our channel partners are more than distributors. They are strategic growth partners.

As Channel Development Manager, you will be responsible for expanding market reach, strengthening partner capabilities, driving new customer acquisition, and creating sustainable revenue growth through a high-performing network of distributors, OEM-focused partners, and system integrators.

Your decisions and leadership will directly influence market presence, customer penetration, and long-term business success.

What You'll Accomplish

Build & Expand a High-Performance Partner Network

• Identify, evaluate, onboard, and develop channel partners aligned with growth strategy.


• Expand business coverage across industries, territories, and customer segments.


• Create a scalable partner ecosystem that drives long-term, profitable growth.


• Negotiate commercial agreements, responsibilities, and growth commitments.

Drive Revenue Growth Through Partners

• Develop annual business plans, growth roadmaps, and measurable performance targets.


• Enable partners to generate new opportunities with OEMs, machine builders, and system integrators.


• Lead joint business development initiatives, customer visits, and market expansion programs.


• Accelerate pipeline generation, customer acquisition, and conversion rates.

Develop Winning Partners

• Coach and mentor channel partners on technologies, particularly Variable Frequency Drives (VFDs) and automation applications.


• Strengthen technical, sales, and commercial capabilities across the partner network.


• Build a certified, capable, and growth-focused channel organization.

Lead Partner Performance & Governance

• Conduct regular business reviews and performance assessments.


• Drive accountability through clearly defined KPIs and growth objectives.


• Resolve channel conflicts and ensure alignment across territories and customer ownership.


• Maintain compliance with commercial, pricing, and branding standards.

Who You’ll Work With

• Automation Distributors


• OEMs & Machine Builders


• System Integrators


• Sales & Business Development Teams


• Product Management Teams


• Regional & Global Leadership

What Makes You Successful

Education

• Bachelors degree in electrical, Electronics, EnTC, Mechatronics or related engineering or automation disciplines

Experience

• 10-15 years of experience in Industrial Automation, Motion Control, Distribution Sales, Channel Sales, Partner Development, Business Development

Industry Exposure Preferred

• Packaging Machinery


• Material Handling & Intralogistics


• Warehouse Automation


• Food & Beverage


• Automotive Manufacturing


• Textile Machinery


• Pharmaceutical Machinery

Technical & Commercial Expertise

• Channel Development & Management


• Distributor Network Expansion


• Sales Strategy & Business Planning


• Demand Generation & Pipeline Development


• Commercial Negotiation


• Partner Enablement


• CRM & Sales Process Excellence


• SAP & Business Systems

Leadership Qualities

• Entrepreneurial mindset with a strong growth orientation.


• Ability to influence without authority.


• Strong stakeholder management skills.


• Data-driven decision-making capability.


• Outstanding communication and relationship-building skills.


• High level of ownership, accountability, and execution excellence.

Technologies & Market Exposure

• Industrial Automation Solutions


• Motion Control Technologies


• Variable Frequency Drives (VFDs)


• OEM Ecosystem Development


• Intelligent Manufacturing


• Warehouse & Intralogistics Automation


• Industry 4.0 Initiatives


• Channel Excellence & Growth Strategy

How Success Will Be Measured

• Channel-generated revenue growth


• Partner productivity and business contribution


• New OEM customer acquisition through partners


• Pipeline value and conversion performance


• Expansion into targeted markets and territories


• Growth in certified and active partner resources


• Forecast accuracy and CRM excellence

Why Top Performers Choose

Shape Business Strategy

Take ownership of channel growth and influence market expansion across high-growth industrial sectors.

Work with a Global Automation Leader

Join a company recognized worldwide for innovation, engineering excellence, and customer success.

Accelerate Your Career

Gain access to international best practices, leadership exposure, and structured development opportunities.

Real Ownership & Decision-Making Authority

Lead partner selection, territory planning, performance management, and channel strategy initiatives.

Continuous Learning

Expand your expertise across automation technologies, channel management, business strategy, and market development.

Collaborative Global Culture

Experience a workplace built on trust, partnership, innovation, and long-term career growth.

Competitive Rewards

Enjoy attractive compensation, benefits, and opportunities to make a visible impact.

Ready to Build the Future of Industrial Automation?

If you're a growth-driven professional with a passion for developing winning partner networks and driving business expansion, this is your opportunity to make a lasting impact with a global automation leader.

Join and lead the channel ecosystem/distributor network that powers the next generation of industrial innovation.