Channel Development (Beauty Salons & Academies)

STRI Consulting; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading consulting firm in Chennai is seeking a highly driven Channel Development Executive to expand its presence across Salons and Beauty Academies in Tamil Nadu. This role focuses on driving product adoption, increasing sales, and building a strong sales network. Candidates should have 4-5 years of experience in B2B sales in the beauty segment. The ideal candidate will possess excellent communication skills and a robust network within the industry. This position involves extensive travel.

Qualifications

• 4-5 years of experience in beauty/cosmetics/B2B sales, preferably in Salon or Professional segment.
• Excellent communication, negotiation, and relationship-building skills required.
• Self-driven and target-oriented with ability to travel extensively.
• Ability to work independently in a fast-paced environment.
• Fast learner in a growth-focused environment.

Responsibilities

• Identify and develop new Salon and Academy partners.
• Drive consistent sales growth through direct and distributor-led sales.
• Maintain strong relationships with key accounts.
• Track competitor activity and provide feedback on customer preferences.
• Organize product demonstrations, workshops, and training to drive trials and repeat orders.

Skills

Communication skills

Negotiation skills

Relationship-building

Self-driven

Target-oriented

Job description

At STRI we are hiring for our client who are a Professional Cosmetic Manufacturer.

Location: Chennai

We are looking for a highly driven Channel Development Executive to build and expand our presence across Salons and Beauty Academies in Tamil Nadu. This role is focused on driving product adoption, increasing sales, and establishing a strong sales network from the ground up.

This role will be responsible for owning the Tamil Nadu market, aggressively driving channel expansion, and converting opportunities into sustained & scalable revenue stream.

Key Responsibilities:

Channel Expansion & Market Development

• Identify, onboard, and develop new Salon and Academy partners across Tamil Nadu
• Build the channel from scratch by mapping key cities, clusters, and potential accounts
• Establish strong relationships with salon owners, academy heads, and key decision-makers
• Establish Key Performance & Indicator Metrics to measure and monitor channel growth

Sales Growth & Revenue Generation

• Drive consistent sales growth through both direct sales and distributor-led channels
• Ensure partners actively stock and regularly reorder products
• Increase product penetration, visibility, and usage within partner outlets

Relationship Management

• Maintain strong, long-term relationships with key accounts
• Act as a single point of contact for partner queries, support, and growth
• Regularly visit accounts to ensure engagement and satisfaction

Market Intelligence

• Track competitor activity, pricing, and schemes in the market
• Provide regular feedback on customer preferences and product performance
• Share insights to improve product offerings and sales strategy

Organizing Training & Product Adoption

• Organize product demonstrations, workshops, and training sessions
• Educate salon professionals and students on product usage and benefits
• Drive trials to convert into consistent product usage and repeat orders

Requirements

Required Skills & Qualifications:

• 4-5 years of experience in beauty/cosmetics/B2B sales (Salon or Professional segment preferred)
• Excellent communication, negotiation, and relationship-building skills
• Self-driven, target-oriented, and comfortable with extensive travel
• Ability to work independently in a fast-paced, growth-focused environment
• Strong network within salons or beauty academies in Tamil Nadu is a plus