CBS-BMC-Services Delivery-Marketing Automation-Senior Associate

EY; Ernakulam; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

EY is seeking a Marketing Automation Senior Associate in India to lead end-to-end tactical execution of campaigns and educate teams on best practices. You will manage Marketo-driven email campaigns, coordinate with stakeholders, and ensure content and audience parameters are aligned with EY’s brand and risk standards.

The role emphasizes data-driven decision making, analytics, and continuous process improvements within EY Global Delivery Services.

Qualifications

• Bachelor's degree in Digital Marketing or a related field.
• Understanding of Digital Marketing ecosystem and marketing automation.
• Experience in Marketing Automation campaign configuration.
• Min. 5 years of experience, and min. 3 years with Marketo.
• Ability to translate business needs into technical solutions in MA platform.
• Adherence to data compliance policies (GDPR, CAN-SPAM) and safeguarding customer journeys.

Responsibilities

• Tactical execution of Marketing Automation campaigns with varying complexities and sizes.
• Experience with supporting email marketing campaigns and using various digital marketing tools; Marketo knowledge a must.
• Coordinate with internal and external stakeholders to ensure content, assets and audience parameters for campaign execution.
• Provide project support to MarTech team across project stages, including testing use cases.
• Regularly report campaign performance and suggest data-backed improvements.
• Support process improvements and educate users on campaign best practices.
• Standardize and document technical processes using internal systems.
• Define and document functional and technical requirements for automated campaigns.
• Act as brand champion to ensure campaigns align with EY brand and risk guidelines.
• Collaborate with stakeholders to meet organizational objectives.

Skills

Analytical thinking

Data-driven decisions

Audience segmentation

Stakeholder mgmt

Troubleshooting

Agile project mgmt

Education

Bachelor's degree in Digital Marketing or related

Tools

Marketo

Jira

Azure Boards

Wrike

Zendesk

Workfront

Microsoft Office

SharePoint

HTML/CSS

Job description

Job Description:

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics.

Your key responsibilities

• Tactical execution of Marketing Automation campaigns with varying complexities and sizes
• Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must
• Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution
• Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases
• Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data
• Support process improvements and educate users on campaign best practices
• Standardization and documentation of technical processes using our internal systems
• Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns
• Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY
• Work towards organizational objectives along with stakeholders’ project

Skills and attributes for success

• Analytical thinking
• Data-Driven Decision Making
• Audience Segmentations and targeting
• Stakeholder management
• Troubleshooting
• Familiarity with Agile planning and Agile project management skills

To qualify for the role, you must have

• Any university degree or college diploma in Digital Marketing or a related field.
• Understanding of Digital Marketing eco-system and marketing automation
• Experience in Marketing Automation campaign configuration
• Min. 5 years of experience, and min. 3 years with Marketo
• Ability to translate business needs into technical solutions in MA platform.
• Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.

Ideally, you’ll also have

• Strong interest in data management and analytics
• Storytelling and consulting skills
• Attention to detail
• Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.
• Having Marketo Engage Expert certification is plus

Technologies and Tools

• Marketo or any other Marketing Automation platform
• Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront etc
• Microsoft Office
• SharePoint
• Working knowledge of HTML, CSS, and scripting

What we look for

• Marketing Automation acumen
• Strong team contributor
• Ready to learn and adapt
• Problem solving skills
• Stakeholder management
• Effective communication

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

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