Category Specialist

Nua; Amravati; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Nua is seeking a Senior Category Executive in India to drive category operations, growth, and cross-functional initiatives across marketing, product development, and operations. You will focus on customer insights, market trends, and performance optimization to enhance the funnel and conversion.

You will partner with sales, product, and agencies to deliver holistic campaigns, new product introductions, and ROI-driven marketing plans in a fast-paced D2C environment.

Qualifications

• 2 years of marketing, category ops or growth experience; D2C/e-commerce experience preferred.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication abilities.

Responsibilities

• Market research to identify trends, competitive landscape, and customer preferences.
• Gather actionable consumer insights from feedback calls and data to improve purchase journey.
• Collaborate with copy and design teams to translate brand into packs, banners, and videos.
• Support new product development and manage launches of new products.

Skills

Marketing experience

Category operations

Growth experience

D2C experience

E-commerce experience

Analytical thinking

Communication skills

Job description

Nua is a digital-first, omnichannel brand reimagining women’s wellness with the full attention it’s always deserved – instead of the superficial solutions it’s typically received. We serve nearly 20 lakh women and girls each month with Zero Irritation period care, maternity care, skincare, everyday intimate care, and digital tools like our Period Tracker and SecretKeeper chat.

With a thriving D2C business, we are also the second-largest women’s wellness brand on most Indian e-commerce and quick commerce platforms.

Since 2017, we have innovated around the neglected, overlooked frictions women and girls face in their wellness journeys – the irritations they’ve learned to manage quietly, the problems that others dismiss as ‘just part of being a woman.’ Our guiding philosophy is “Thought Around You,” to ensure we develop wellness products that truly ease your cycle, body, feelings, and life.

Founded in 2017, Nua is fast-growing and profitable, powered by a hardworking, supportive, and diverse team that always puts customers first. If you enjoy a fast-paced environment, if creative and collaborative problem-solving excites you, and if you’re looking for an opportunity to own true impact, Nua might be the place for you!

About the Role:

At Nua, we are obsessed with developing holistic solutions to existing women’s problems through great products, personalised experience and a supportive community.

As a Senior Category Executive, you will be working on a number of areas within category operations and growth management (such as customer research, product development, operations & marketing). The ideal candidate for this role will have strong problem-solving skills, analytical thinking, and ability to work on multiple work streams with competing priorities. We are looking for someone who is customer obsessed and data-driven. They should have strong problem-solving skills and juggle multiple tasks.

Key Responsibilities:

• Market Research: Conduct market research to identify trends, competitive landscape, and customer preferences to make informed marketing decisions.
• Consumer Insights: Gather actionable insights from customer product feedback calls and other sources (both quantitative and qualitative) to improve the customers purchase and post-purchase journey.
• Collateral Planning: Collaborate with the copy and design team to translate brand communication into verbal and visual elements for packs, banners, videos, carousels, etc
• New Product Development (NPD): Collaborate with the product development team to identify opportunities for new product development and manage the launch of new products.
• Budget Management: Manage the marketing budget, ensuring effective allocation of resources and maximising ROI.
• Performance Analysis: Monitor and analyse the performance of marketing initiatives, using data-driven insights to optimise strategies on improving the funnel and user conversion.
• Stakeholder Collaboration: Work closely with cross-functional teams, including sales, product development, operations, and customer service.
• Agency Management: Manage relationships with external agencies and vendors to ensure high-quality and timely delivery of marketing services.

Preferred Qualifications:

• 2 years of marketing, category ops or growth experience; experience in D2C, e-commerce is preferred
• Experience in personal care category is preferred
• Ability to work across cross-functional teams and on multiple work streams with competing priorities
• Strong analytical and problem-solving skills
• Strong written and oral communication skills