Category Planning and Activation Manager

Bajaj Electricals; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bajaj Electricals Limited is seeking a Category Planning and Activation Manager at their Corporate Office in Mumbai. The role focuses on developing and implementing category strategies to drive business growth.

You will lead market research, consumer insights, and collaboration with Sales, R&D, and agencies to boost brand visibility and market share. The ideal candidate has 5-10 years in category management or related fields within FMCG/FMCD markets, with experience in new product development

Qualifications

• Masters degree is required or preferred.
• 5-10 years of experience in category management, marketing, or sales.
• FMCG or FMCD marketing experience with brand deployment and new product development expertise.

Responsibilities

• Develop and execute a comprehensive category strategy aligned with business objectives.
• Conduct market research, consumer insights, and competitive analysis to drive growth and innovation.
• Collaborate with cross-functional teams (Sales, R&D, creative, and media agencies) to increase brand awareness and market share.
• Identify and develop new product opportunities with R&D.
• Create growth and communication plans for specific channels.
• Develop point-of-sale materials, visibility, and merchandise.
• Analyze market and competitor trends to identify business opportunities.
• Understand consumer and shopper behavior to identify trends.
• Engage with sales and supply chain in forecast planning of active, slow moving, phased out lines for the category.

Skills

Category management

Marketing

Sales

Market research

Cross-functional collaboration

Education

Masters degree

Job description

Bajaj Electricals Limited

JOB ROLE

Category Planning and Activation Manager

JOB ID

JRO1031

REPORTING TO

National Trade Marketing Manager

TYPE OF ROLE

Individual Contributor

LOCATION

Corporate Office, Mumbai.

BU/ DIVISION

Channel Marketing & Sales Strategy

JOB PURPOSE

Category Planning and Activation Manager is responsible for developing and implementing category strategies to drive business growth

KEY RESPONSIBILITIES

• Category Strategy: Develop and execute a comprehensive category strategy aligned with business objectives.
• Market Analysis: Conduct market research, consumer insights, and competitive analysis to drive growth and innovation.
• Collaboration: Work with cross-functional teams (Sales, R&D, creative, and media agencies) to increase brand awareness and market share.
• New Product Development: Identify and develop new product opportunities with R&D.
• Channel-Specific Plans: Create growth and communication plans for specific channels.
• Asset Development: Develop point-of-sale materials, visibility, and merchandise.
• Market and Competitor Analysis: Analyze market and competitor trends to identify business opportunities.
• Consumer and Shopper Insights: Understand consumer and shopper behavior to identify trends.
• Category forecast & planning: Actively engage with sales team & supply chain in forecast planning of active, slow moving, phased out lines for the category

EDUCATIONAL QUALIFICATIONS

Masters degree

WORK EXPERIENCE

• 5-10 years of experience in category management, marketing, or sales
• FMCG or FMCD marketing experience, with brand deployment and new product development expertise.

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL REQUIREMENT

NA

NO OF REPORTEES

NA

INTERNAL / EXTERNAL INTERFACE

• CP Channel Marketing
• Supply Chain Management
• Advertising and Brand Management
• Product Management
• Sales Development

BEHAVIORAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile

Disclaimer

Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.