Category Manager

Whirlpool India; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Whirlpool India, headquartered in Gurugram, seeks a Category/Brand Manager with 5-7 years of experience to drive category P&L, market insights, and product portfolio strategy. The role collaborates with procurement, design, sales, and supply chain to implement marketing programs and growth initiatives.

Ideal candidates hold an MBA and have strong skills in marketing communication, market sizing, and competitive analysis.

Qualifications

• 5-7 years of experience in Category Management/Brand Management.
• Full Time MBA required.

Responsibilities

• Drive category P&L and manage advertising, promotions, and branding activities.
• Forecast market size, identify trends, and set pricing decisions for the category.
• Track competitive actions and support product portfolio health.
• Lead planning cycles (long range, profit, operating plans) for product categories.
• Support product design with consumer insights and new product development.

Skills

Category Management

Brand Management

P&L Management

Marketing Strategy

Stakeholder Management

Market Research

Education

MBA

Job description

About Whirlpool India

Whirlpool of India Limited, headquartered in Gurugram, is a leading home appliances company dedicated to enhancing life at home and inspiring generations through its trusted brands. The company operates three state-of-the-art manufacturing facilities in Faridabad, Pune & Puducherry, each reflecting Whirlpool’s commitment to providing best-in-class consumer solutions. Further driving innovation, the company has a Technology & Engineering Center, where India's world-class talent architects the next generation of home innovation. In the 2024-25 fiscal year, Whirlpool of India reported approximately INR 8110 Cr in annual revenue and employed 2193 people. More information is available at www.india.whirlpool.in

Requisition ID: 72728

The Team You Will Be a Part Of

The Category Management team develops and implements marketing strategies to identify effective distribution channels. Researches and analyzes the marketplace to identify new channel, partnership and co-branding opportunities. Develops and monitors channel opportunities, licensing agreements, joint ventures and partnerships to maximize revenues. Designs, develops and implements marketing programs with third-party partners.

This Role In Summary

Create & sustain a dynamic environment that fosters development opportunities & motivates high performance amongst team members; imparting continuous on-job training to accomplish greater operational efficiency.

Your Responsibilities Will Include

Responsible for delivery of Category P&L:

• Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities
• Responsible for market size estimation, identifying market trends and shifts in consumer preferences and pricing decisions pertaining to the category
• Responsible for tracking and mitigating competition actions
• Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for product categories.
• Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio
• Responsible for New Product Development, Launch and Project Management

Stakeholder Management

External: Collaborate with Vendors

Internal

• Collaborate with platform teams, design, procurement and supply chain team towards product development
• Collaborate with Sales Channel Heads and Regional Sales Managers to identify portfolio gaps and execute tactical interventions

Minimum Requirements

Experience: 5-7 years of experience in Category Management/ Brand Management role

Education: Full Time MBA

Technical

• P&L Management
• Consumer Insighting & New Product development confidence
• Marketing Communication

Preferred Skills And Experiences

MANAGERIAL

• Lead with speed - agility, focus and
• Own it - be personally & collectively accountable for results
• Straight talk – Share honestly, transparently and timely

What We Offer

N/A

Connect with us and learn more about Whirlpool India. See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Instagram and YouTube.

At Whirlpool India, we value and celebrate diversity. Whirlpool India is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.