Category Marketing Specialist

Bajaj Electricals; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Bajaj Electricals Limited is seeking a category marketing professional to drive product management, GTM rollouts, brand communication, and cross-functional execution. The role emphasizes hands-on delivery, strong data insights, and timely completion of category requirements across packaging, pricing, and catalog management.

You will coordinate with R&D, SCM, Finance, Digital, Sales, and agencies to develop assets, campaigns, and launch kits, while maintaining documentation and ensuring brand

Responsibilities

• Maintain category datadashboards, SKU details, pricing sheets, and product catalogs to ensure accuracy and readiness for reviews.
• Prepare and update core product documentation including specs sheets, packaging briefs, feature sheets, and launch checklists.
• Coordinate cross-functional inputs and approvals for product readiness, ensuring packaging and regulatory accuracy.
• Handle lifecycle tasks such as packaging updates, SKU changes, and product information maintenance.
• Collect market and competition insights and organize them for use in category planning and decision-making.
• Create and manage marketing collaterals: leaflets, PDP content, catalogue pages, product imagery briefs, and POSM assets.
• Support development of campaign briefs with category insights and USP articulation.
• Support execution of ATL/BTL/digital campaigns by coordinating with creative agencies, digital partners, and media vendors.
• Maintain and update campaign asset libraries; ensure adherence to brand guidelines.
• Help track campaign performance metrics, media outputs, and maintain documentation for internal reviews.
• Assist in preparing and executing GTM tasks including creation of sales collaterals, demo materials, launch kits, communication notes.
• Coordinate with Sales, Channel Marketing, and Supply Chain on availability of materials and readiness for launch such as visibility drives, POP deployment, and promotional materials.
• Maintain trackers for trade schemes, in-store branding, and channel execution status.
• Liaise with R&D, SCM, Finance, Service, Digital, and Sales teams to gather data, secure approvals, and maintain process flow to ensure alignment and timely execution.
• Coordinate packaging artwork changes, regulatory inclusions, and compliance checks with relevant teams.
• Facilitate timely communication between internal stakeholders to ensure project alignment.
• Support Category Marketing Lead in ensuring adherence to process governance and timelines.

Job description

Execute category marketing initiatives with excellence across product management, GTM rollouts, brand communication, and operational coordination. The role ensures focuses on hands-on execution, strong cross-functional alignment, preparation of marketing assets, market insights, data reporting and accurate, timely delivery of all category requirements. Supports the Category Marketing Lead by managing day-to-day tasks, maintaining data and documentation, and ensuring seamless implementation of category plans.

KEY RESPONSIBILITIES

1. Product & Category Operations Support

• Maintain key category datadashboards, SKU details, pricing sheets, and product cataloguesto ensure accuracy and readiness for reviews.
• Prepare and update core product documentation including spec sheets, packaging briefs, feature sheets, and launch checklists.
• Coordinate required cross-functional inputs and approvals for product readiness, ensuring packaging and regulatory accuracy.
• Handle lifecycle tasks such as packaging updates, SKU changes, and product information maintenance.
• Collect market and competition insights and organize them for use in category planning and decision-making.

2. Marketing Communication & Creative Execution

• Create and manage marketing collaterals: leaflets, PDP content, catalogue pages, product imagery briefs, and POSM assets.
• Support development of campaign briefs with category insights and USP articulation
• Support execution of ATL/BTL/digital campaigns by coordinating with creative agencies, digital partners, and media vendors.
• Maintain and update campaign asset libraries; ensure adherence to brand guidelines.
• Help track campaign performance metrics, media outputs, and maintain documentation for internal reviews. Bajaj Electricals Limited

3. GTM Execution & Launch Readiness

• Assist in preparing and executing GTM tasks including creation of sales collaterals, demo materials, launch kits, communication notes.
• Coordinate with Sales, Channel Marketing, and Supply Chain on availability of materials and readiness for launch such as visibility drives, POP deployment, and promotional materials.
• Maintain trackers for trade schemes, in-store branding, and channel execution status.

4. Cross-Functional Coordination & Delivery Management

• Liaise with R&D, SCM, Finance, Service, Digital, and Sales teams to gather data, secure approvals, and maintain process flow to ensure alignment and timely execution.
• Coordinate packaging artwork changes, regulatory inclusions, and compliance checks with relevant teams.
• Facilitate timely communication between internal stakeholders to ensure project alignment.
• Support Category Marketing Lead in ensuring adherence to process governance and timelines.