Category Marketing Manager

Flipkart; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Flipkart is seeking a Merchandising Manager to own the end-to-end category strategy for Home Décor, sitting at the intersection of planning and customer experience to drive assortment decisions and on-site merchandising that deliver growth.

You will collaborate with cross-functional teams to optimize traffic, pricing, campaigns, and content, using customer insights to identify opportunities and maintain a competitive edge in a dynamic online marketplace.

Responsibilities

• Own category success metrics: traffic share – Direct and Indirect and conversion
• Define and execute assortment strategy: identify gaps, rationalize the catalog, and build depth in winning segments
• Drive on-site merchandising: product placement, collections, promotional calendars, and content
• Work with marketing on campaign planning; own the category's share of traffic and promotions
• Analyze customer journey data to identify drop-offs and opportunity areas; translate insights into action
• Collaborate cross-functionally with tech, ops, finance, and brand teams to execute category initiatives
• Track competitor moves, pricing trends, and market dynamics; adjust strategy proactively

Job description

Flipkart is committed to the cause of transforming commerce in India through our investments in

made-in-India technology innovations, customer-centric features and constructs, a diverse category landscape and a world-class supply chain. With a customer base of over 350 million, product coverage of over 150 million across 80+ categories, focus on generating direct and indirect employment and a commitment to empowering generations of entrepreneurs and MSMEs and a sustainable growth strategy – Flipkart is maximising for our customers, stakeholders, and the planet at large! Flipkart is a part of the Walmart-owned Flipkart Group, which also includes group companies Flipkart Health+, Myntra, and Cleartrip. The Group is also a majority shareholder in PhonePe, one of the leading Payments Apps in India.

About the Role

We're looking for a Merchandising Manager to own the end-to-end category strategy for Home Décor. You'll sit at the intersection of planning and customer experience — driving assortment decisions and on-site merchandising to deliver growth targets.

What You'll Do

• Own category success metrics —Traffic share – Direct and Indirect and conversion
• Define and execute assortment strategy: identify gaps, rationalize the catalog, and build depth in winning segments
• Drive on-site merchandising: product placement, collections, promotional calendars, and content
• Work with marketing on campaign planning; own the category's share of traffic and promotions
• Analyze customer journey data to identify drop-offs and opportunity areas; translate insights into action
• Collaborate cross-functionally with tech, ops, finance, and brand teams to execute category initiatives
• Track competitor moves, pricing trends, and market dynamics; adjust strategy proactively