Growth Manager - D2C ( E - commerce )

Apps For Bharat; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

SriMandir is seeking a Growth Manager to own the D2C channel end-to-end, driving demand, deciding assortment depth and breadth, pricing, and promotions. You will orchestrate all activities against India's devotional calendar, ensuring profitable growth and strong category performance.

In this role you will lead calendar planning for festive periods, manage marketing funnels across Meta/Google, and partner with cross-functional teams to optimize CAC and ROAS while expanding categories.

Qualifications

• 4-6 years in category management, growth, or D2C e-commerce.
• Experience with performance marketing (Meta/Google) and CRM/retention.
• Pricing, PL, and assortment planning skills.
• Data-driven decision making using funnel and category data.

Responsibilities

• Own growth and category for SriMandir's own D2C channel end-to-end.
• Generate demand, decide assortment depth/wide, set price and promotions.
• Plan seasonal calendars and launches tied to devotional calendar and peak periods.
• Manage funnel from traffic to on-site conversion and repeat purchases.

Job description

Job Details

Job type: Full Time

Department: SriMandir (Pooja Chadava)

Work type: On-Site

Location: Bangalore

Category / Growth Manager D2C

One growth loop: bring demand in shape the assortment price promote time it to the devotional calendar. You own all four.

Experience: 4 5 years

Role Overview

You own growth and category for Sri Mandir's own D2C channel end-to-end. It's a full-loop role: you generate the demand, decide the assortment (how deep within a category, how wide across categories), set the price and promotion, and orchestrate all of it against India's devotional calendar, the rhythm that drives this business. You run the store like a PL and grow it.

What youll own

• 1 Category vertical horizontal thinking. Build the assortment on two axes: Vertical (go deep): depth and premium ladders within winning categories, drive the NPD pipeline (new SKUs, variants, price tiers). Horizontal (go wide): expand into new categories, cross-sell and basket expansion decide what to add, what to scale, and what to cut.
• 2 Pricing promotion. Set the pricing and margin architecture per category; design the discounting, offers and bundling that grow volume without eroding margin.
• 3 Calendar planning. Build and run the festive / muhurat / seasonal calendar (Sawan, Navratri, Diwali and the rest) as the operating rhythm - plan launches, campaigns, inventory and promotions against each peak, well ahead of time.
• 4 Demand generation (Marketing). Own the funnel end-to-end - traffic (performance marketing across Meta / Google), on-site / in-app conversion, and repeat (CRM, notifications, WhatsApp). Partner with performance and creative teams; own the growth number, CAC and ROAS.

What success looks like (first 6 12 months)

• D2C revenue and growth at or above plan; category contribution up.
• AOV and repeat-purchase rate rising, with healthy CAC / ROAS.
• Margin held while scaling volume, pricing and promo discipline.
• Calendar-led launches shipped on time, with demand captured at each festival peak.

What you bring

• 4 6 years in category management, growth, or D2C e-commerce - ideally a mix of category ownership and demand generation.
• Performance-marketing fluency - run or closely partnered on Meta / Google plus CRM / retention.
• Pricing and PL comfort; a sharp assortment / NPD instinct (vertical depth + horizontal expansion).
• Data-driven - strong analytics; makes decisions from funnel and category data.

Nice to have

• D2C consumer-brand / FMCG / e-commerce background; app or store growth experience.
• Feel for festive, seasonal, calendar-driven categories.
• Affinity for the spiritual / devotional space and Indian consumer nuance (Hinglish a plus).

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