Category Manager

Angara Ecommerce Pvt. Ltd.; Jaipur; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Angara E-Commerce Private Limited seeks an experienced Digital Merchandiser to optimise the online shopping experience for our luxury jewellery brand. You will enhance product presentation, storytelling, and navigation to maximise conversions and engagement across the site.

Collaborating with creative, merchandising, product, UI/UX, and engineering teams, you will own the site calendar and oversee PDP/PLP quality while driving data-driven optimisation and A/B testing for ongoing growth.

Qualifications

• 7+ years of experience in digital merchandising, eCommerce, or a related field.
• Experience within luxury goods or DTC brands preferred.
• Strong understanding of web analytics and eCommerce best practices.
• Analytical mindset with ability to interpret consumer insights.
• Aesthetic sensibility for luxury presentation.
• Detail-oriented and collaborative.

Responsibilities

• Partner with creative, merchandising, and product/engineering teams to optimise the online customer experience, focusing on conversion, storytelling, and intuitive navigation.
• Manage the site taxonomy, ensuring products are categorised correctly and strategically to enhance product discovery and maximise engagement.
• Create, own, and manage a comprehensive site calendar detailing all site activities, activations, and product launches.
• Oversee and ensure the quality of product listings by reviewing assets (images, descriptions, and copy) and making corrections.
• Analyse site performance and propose changes to improve product presentation, search optimisation, and product sorting.
• Use analytics tools to measure site performance, customer interactions, and merchandising effectiveness.
• Drive A/B testing and data analysis to continuously improve product recommendations, upselling, cross-selling, and overall site performance.
• Own site WBR highlighting key performance indicators, opportunities for growth, and actionable insights to enhance the customer journey.

Skills

Site merchandising

SEO optimisation

Analytics & A/B testing

Web analytics

Content strategy

Product presentation

UX understanding

Cross-functional collaboration

Job description

Angara E-Commerce Private Limited is a luxury jewellery e-commerce company founded in the year 2007. It is a subsidiary of the American company, Angara Inc., which is headquartered in Los Angeles, California. Over the last few years, Angara has grown exponentially, establishing itself as a global leader in handcrafted coloured gemstone as well as diamond jewellery. Our luxury jewellery is shipped to more than 65 countries worldwide, and has a presence in the United States of America, Bangkok, Australia, Canada, and the United Kingdom. In India, our offices are located in Jaipur and Noida.

Angara was ranked the No.1 Online Jeweller in the US in 2020 by the leading American magazine, Newsweek. We were also recognized by Newsweek as 5 Year Champion on being voted among the best online jewellers in its list of “Best Online Shops” for five years in a row. That’s not all. Our ground-breaking innovation, ‘Create with Angara,’ earned us the Business Intelligence Group’s 2024 BIG Innovation Award as well as the #10 spot in Retail on Fast Company’s Most Innovative Companies 2024 list. In addition to this, we secured the prestigious Bizrate Insights Circle of Excellence Award for two consecutive years as well as the Business Intelligence Excellence in Customer Service Award 2023. Better Business Bureau has rated Angara A+ for excellence in service and our Trust Pilot rating stands at 4.5 out of 5.

Angara is seeking an experienced and data‑driven Digital Merchandiser to drive the optimisation of our online shopping experience and maximise conversion rates. This role is essential in enhancing the presentation of our fine jewellery collection across the website, ensuring that every customer journey is seamless, engaging, and leads to successful transactions. The ideal candidate has a deep understanding of ecommerce, merchandising, and customer behaviour, coupled with a passion for luxury products and storytelling.

The Digital Merchandiser will work closely with cross‑functional teams, including merchandising, creative, marketing, product, UI/UX and engineering to execute strategies that align with our go‑to‑market plans and support growth in our direct‑to‑consumer channels.

Customer Experience & Site Merchandising

• Partner with creative, merchandising, and product/engineering teams to optimise the online customer experience, focusing on conversion, storytelling, and intuitive navigation.
• Manage the site taxonomy, ensuring products are categorised correctly and strategically to enhance product discovery and maximise engagement.
• Create, own, and manage a comprehensive site calendar that details all site activities, activations, and product launches, ensuring alignment across teams and timely execution of all ecommerce efforts.
• Oversee and ensure the quality of product listings (PDP and PLP) by reviewing assets (images, descriptions, and copy) and making necessary corrections with help from merchandising team.
• Analyse site performance and propose changes to improve product presentation, search optimisation, and product sorting.

Data‑Driven Optimisation & Reporting

• Use analytics tools to measure site performance, customer interactions, and merchandising effectiveness. Provide insights and recommendations for optimisation.
• Drive A/B testing and data analysis to continuously improve product recommendations, upselling, cross‑selling, and overall site performance.
• Own site WBR highlighting key performance indicators, opportunities for growth, and actionable insights to enhance the customer journey.

The Ideal Candidate

• Strategic & Analytical: You’re skilled at interpreting web metrics and consumer insights to drive key merchandising decisions.
• Customer‑Obsessed: You prioritise the customer’s journey, optimising site navigation and product discovery for seamless experiences.
• Aesthetic Sensibility: You possess a deep appreciation for visual appeal and design, understanding the importance of luxury presentation in elevating the brand. You ensure that the site’s aesthetics and product displays reflect the premium nature of Angara’s fine jewellery, creating an aspirational shopping experience.
• Collaborative: You thrive in cross‑functional environments, working with multiple teams to execute cohesive and compelling ecommerce strategies.
• Detail‑Oriented: You have a keen eye for ensuring product pages, categorisation, and merchandising assets are accurate and optimised.
• Performance‑Driven: You’re experienced in using A/B testing and data analytics to drive measurable improvements in site performance.
• 7+ years of experience in digital merchandising, eCommerce, or a related field, preferably within luxury goods and/or direct‑to‑consumer (DTC) brands.
• Strong understanding of web analytics, site optimisation techniques, and eCommerce best practices.